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I'm Daniella Orkin, a brand designer and art director who thrives on turning bold ideas into cohesive visual systems. Over the past seven-plus years, I've built high-end, platform-specific creatives for e-commerce, lifestyle brands, and digital campaigns, always with an eye for storytelling and brand integrity. I excel at leading multi-channel projects, collaborating with brand managers, copywriters, and strategists, and mentoring others to elevate their craft. Proficient in Adobe Creative Cloud and Figma, I create product-driven assets across web, print, social, and video, while maintaining consistent brand narratives and measurable results.…I'm Daniella Orkin, a brand designer and art director who thrives on turning bold ideas into cohesive visual systems. Over the past seven-plus years, I've built high-end, platform-specific creatives for e-commerce, lifestyle brands, and digital campaigns, always with an eye for storytelling and brand integrity. I excel at leading multi-channel projects, collaborating with brand managers, copywriters, and strategists, and mentoring others to elevate their craft. Proficient in Adobe Creative Cloud and Figma, I create product-driven assets across web, print, social, and video, while maintaining consistent brand narratives and measurable results.

Daniella Orkin

Graphic Designer, Art Director, Creative Director, +4

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I'm Daniella Orkin, a brand designer and art director who thrives on turning bold ideas into cohesive visual systems. Over the past seven-plus years, I've built high-end, platform-specific creatives for e-commerce, lifestyle brands, and digital campaigns, always with an eye for storytelling and brand integrity. I excel at leading multi-channel projects, collaborating with brand managers, copywriters, and strategists, and mentoring others to elevate their craft. Proficient in Adobe Creative Cloud and Figma, I create product-driven assets across web, print, social, and video, while maintaining consistent brand narratives and measurable results.…I'm Daniella Orkin, a brand designer and art director who thrives on turning bold ideas into cohesive visual systems. Over the past seven-plus years, I've built high-end, platform-specific creatives for e-commerce, lifestyle brands, and digital campaigns, always with an eye for storytelling and brand integrity. I excel at leading multi-channel projects, collaborating with brand managers, copywriters, and strategists, and mentoring others to elevate their craft. Proficient in Adobe Creative Cloud and Figma, I create product-driven assets across web, print, social, and video, while maintaining consistent brand narratives and measurable results.

Available to hire

I’m Daniella Orkin, a brand designer and art director who thrives on turning bold ideas into cohesive visual systems. Over the past seven-plus years, I’ve built high-end, platform-specific creatives for e-commerce, lifestyle brands, and digital campaigns, always with an eye for storytelling and brand integrity.

I excel at leading multi-channel projects, collaborating with brand managers, copywriters, and strategists, and mentoring others to elevate their craft. Proficient in Adobe Creative Cloud and Figma, I create product-driven assets across web, print, social, and video, while maintaining consistent brand narratives and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Beginner

Language

English

Fluent

Work Experience

Designer/ Art Director at Else Nutrition

August 1, 2020 - Present

Conceptualized and scaled a comprehensive packaging system across multiple product categories for international retailers (including Walmart and Amazon), enhancing shelf visibility, brand identity, and brand recognition by approximately 30%. Directed end-to-end art direction for digital campaigns, producing high-impact assets that increased engagement by 35% and reinforced brand recognition. Established and maintained scalable design systems and templates to ensure consistent, cost-effective brand identity across all global marketing collateral. Conceptualized, produced, and led on-set art direction for product photoshoots, ensuring cohesive visual narratives that elevate brand prestige and align with strategic campaign goals. Supervised post-production art direction, including photography, video shoots, retouching, and motion graphics.

Designer/ Art Director at Freskin Care

January 1, 2018 - January 1, 2020

Designed and optimized multi-platform digital assets (web, social, email), resulting in a 30% increase in user engagement while enhancing brand consistency. Oversaw post-production for all visual content. Led on-set art direction for product photoshoots, ensuring cohesive visual narratives that elevated brand prestige and aligned with strategic campaign goals.

Creative Director / Writer / Artist at Monsters Are Sometimes Nice

January 1, 2014 - January 1, 2016

Developed an imaginative storybook and interactive, award-winning educational app from concept to launch, designed to inspire children to explore creativity and engage with art in a playful, hands-on manner.

Visual Communications & Fine Art Lecturer at Vega School

January 1, 2010 - November 1, 2014

Mentored students in developing creativity and critical thinking through project-based learning and critiques, while instructing on artistic techniques, theory, and practical application.

Art Director / Designer at Els Nutrition

January 1, 2020 - January 1, 2026

Led on multiple projects independently, responding efficiently to feedback and introducing fresh, modern design approaches. Collaborated across social, website, email, newsletters, packaging, and catalogs; maintained a consistent and compelling brand narrative. Proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro) and Figma; experience creating product-driven creative materials for e-commerce and lifestyle campaigns. Remote designer with EU passport enabling seamless international collaboration.

Art Director / Designer at Vega School

January 1, 2014 - January 1, 2016

Creative Director / Writer / Artist; led on-set art direction and photo shoots, maintaining consistent visual narratives and aligned assets with campaign goals. Directed post-production, including photography, retouching, and asset delivery. Built scalable design systems and multi-channel brand campaigns for international markets. Collaborated with brand managers, copywriters, and strategists to deliver cohesive messaging; designed digital, experiential, and print campaigns tailored to diverse audiences.

Creative Director / Writer / Artist

January 1, 2014 - December 31, 2016

Directed and executed multi-channel brand campaigns; created product-driven creative materials; collaborated with brand managers, copywriters, and strategists to deliver cohesive messaging and visuals.