I’m Muhammad Reehan Abid, a performance marketing executive with cross-channel expertise across GCC markets. I drive growth through campaigns on Google Ads, Meta, Pinterest, TikTok, Snapchat, and more, managing multi-million-dollar budgets for brands like Landmark Group, Chalhoub Group, The Good Life, Magrabi, Pan Home, Aldar Education, and Sharaf DG. I’m data-driven and client-focused, translating analytics into strategic decisions and sustainable ROAS improvements. Alongside paid media, I’m a Digital Marketer and UI/UX Developer, shaping brand experiences with thoughtful media planning, CRO, and design. I enjoy collaborating with teams to deliver full-funnel campaigns, insightful performance reports, and lasting partnerships across the GCC and beyond.

Muhammad Reehan Abid

I’m Muhammad Reehan Abid, a performance marketing executive with cross-channel expertise across GCC markets. I drive growth through campaigns on Google Ads, Meta, Pinterest, TikTok, Snapchat, and more, managing multi-million-dollar budgets for brands like Landmark Group, Chalhoub Group, The Good Life, Magrabi, Pan Home, Aldar Education, and Sharaf DG. I’m data-driven and client-focused, translating analytics into strategic decisions and sustainable ROAS improvements. Alongside paid media, I’m a Digital Marketer and UI/UX Developer, shaping brand experiences with thoughtful media planning, CRO, and design. I enjoy collaborating with teams to deliver full-funnel campaigns, insightful performance reports, and lasting partnerships across the GCC and beyond.

Available to hire

I’m Muhammad Reehan Abid, a performance marketing executive with cross-channel expertise across GCC markets. I drive growth through campaigns on Google Ads, Meta, Pinterest, TikTok, Snapchat, and more, managing multi-million-dollar budgets for brands like Landmark Group, Chalhoub Group, The Good Life, Magrabi, Pan Home, Aldar Education, and Sharaf DG. I’m data-driven and client-focused, translating analytics into strategic decisions and sustainable ROAS improvements.

Alongside paid media, I’m a Digital Marketer and UI/UX Developer, shaping brand experiences with thoughtful media planning, CRO, and design. I enjoy collaborating with teams to deliver full-funnel campaigns, insightful performance reports, and lasting partnerships across the GCC and beyond.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Performance Marketing Executive at Assembly Global
February 1, 2024 - Present
Cross-channel management of campaigns across PPC, managing accounts for brands including Landmark Group (Centerpoint, Baby Shop, Home Centre), Chalhoub Group (Michael Kors, Tory Burch), The Good Life, Magrabi, Pan Home, Aldar Education and Sharaf DG. Developed and executed advertising campaigns of $1M budget across Pinterest, TikTok, Meta, Snapchat, and Google Ads. Created comprehensive campaign strategies, media plans, and seasonal campaign enhancements with Smartly.io initiatives. Managed account operations, including billing and financial oversight. Handled KSA and GCC markets for 1.7 years, acquiring a solid grasp of regional market trends and consumer preferences. Launched full-funnel campaigns across platforms (Pinterest, TikTok, Meta, Snapchat, Google Ads), improving ROAS by 25% and lowering CPC/CPM through targeted optimization. Built lasting client partnerships by proactively resolving campaign issues and delivering timely insights, leading to repeat business and long-term ret
Digital Marketer & UI/UX Developer at Trendy Threads
November 1, 2022 - January 1, 2024
Managed a $10K/month advertising budget across Google, Facebook, and Instagram, improving ROAS by 20–30% through continuous optimization. Led the brand’s expansion into the European market with localized campaigns, driving double-digit sales growth during major events.

Education

BS (Hons) in Media & Communication Studies at COMSATS University Lahore, Pakistan
January 1, 2020 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services