Available to hire
I am a fashion buyer and designer with a hybrid practice in trend-driven product curation and technical garment development. I have over 2 years of buying experience grounded in data analytics and supplier collaboration, paired with women’s wear design mastery in Adobe Suite. I decode market signals from runway to retail, balancing creativity with commercial precision to build cohesive collections that resonate across demographics.
I translate brand DNA into tangible product and material decisions, guiding development from concept through production while keeping creative vision aligned with business goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Chinese
Fluent
English
Fluent
Work Experience
Merchandiser/Product Planner at ANNASUI
September 1, 2025 - PresentLed seasonal product merchandising and line planning, managing development timelines to ensure on-time delivery. Analyzed market trends and brand positioning to define seasonal product direction and provide commercial guidance to design teams. Planned and managed assortment structure, optimizing SKU count and category mix to meet market demand. Owned end-to-end development of apparel and accessories (ACC), from concept, color & fabric strategy through production execution. Translated brand DNA into tangible product and material decisions, ensuring creative consistency and commercial relevance.
Buyer-Women’s wear at SHEIN
August 1, 2023 - September 1, 2025Integrated trend research, market data, and consumer insights to develop 300+ SKUs per month aligned with sales strategy. Planned assortment structure and managed the full product lifecycle from design briefing to launch and online listing. Colllaborated with operations, marketing, and visual teams to enhance online merchandising and promotional performance. Guided and trained suppliers to strengthen design execution and production efficiency, achieving ~200% growth in order volume.
Fabric Researcher & Executor Lab Trails (Internship) at CENTEXBEL
April 1, 2022 - July 1, 2022Research on natural dyeing of bio-based fabrics; Design a collection and apply natural dyeing technology to bio-based fabrics; Materialize the design.
Education
Bachelor of Apparel & Accessories Design at Xi’an Academy of Fine Arts
January 1, 2016 - January 1, 2020Master of Fashion System Design at Politecnico di Milano
January 1, 2020 - January 1, 2023Qualifications
National Scholarship
January 1, 2017 - January 1, 2018College Special Scholarship
January 1, 2017 - January 1, 2018Second-class scholarship of the college
January 1, 2016 - January 1, 2017Participating in 'A Road Without Boundaries'
January 1, 2020 - January 1, 2020Industry Experience
Retail, Manufacturing, Consumer Goods, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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