Available to hire
I am a data scientist with a strong track record of turning data into growth. I build dashboards, predictive models, and automate processes using SQL, Python, R, and Tableau to support user acquisition and campaign optimization. I thrive collaborating across teams to translate insights into strategic actions that drive growth.
In my roles across e-commerce, media, and financial services, I deliver dashboards, ETL improvements, and ML models that inform decisions and improve efficiency. I enjoy translating complex data into clear storytelling and practical improvements that stakeholders can act on.
Skills
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Data Analytics Contractor at Infinite Commerce
November 1, 2022 - PresentDeveloped and maintained interactive dashboards and reporting tools using SQL and Tableau, enabling business decision-making and tracking e-commerce trends. Engineered data models and performed statistical analyses in Python to provide actionable insights, aligning with growth initiatives and campaign effectiveness monitoring. Streamlined internal processes by debugging and enhancing tools, ensuring accurate data retrieval from various digital sources including Google and social media.
Data Lead at Nielsen Media
November 1, 2021 - September 1, 2022Managed and optimized semi-automated ETL processes and dashboard creation using SQL and Power BI, supporting data-driven decisions and campaign performance evaluations. Guided junior analysts through technical training and process documentation, reinforcing accurate data analysis and report writing for strategic insights. Enhanced data processing tools with Python and Jupyter Notebook to automate repetitive tasks, improving operational efficiency and facilitating cross-functional collaboration.
Data Scientist Senior at British American Tobacco
June 1, 2021 - November 1, 2021Accomplishments include delivering models for decision making to LATAM stakeholders, analyses related to duty not paid behavior, and milestones for campaign impact analyses. Key activities encompassed structuring ETL processes with Data Engineers, building OLAP databases, delivering insights from exploratory data analysis, and developing ML models compatible with economic models. Technologies used included Python, Jupyter Notebook, SQL, Excel, Power BI, Azure ML, and Snowflake.
Data Scientist Senior at Nielsen IBOPE
June 1, 2018 - May 1, 2021Accomplishments include developing KPI-driven reports for TV industry during Covid-19, establishing a time-series model as a decision tool for LATAM markets, and guiding language transitions for clustering and universe estimation. Activities included designing processes to answer business questions, creating dashboards to monitor TV ratings, leading teams to meet objectives, and coordinating cross-line operations. Technologies used included R, Python, Jupyter Notebook, SQL, Excel, Power BI, and PowerPoint.
Data Analyst Senior at Citi Banamex
March 1, 2018 - June 1, 2018Elaborated data extractions for financial and econometric analysis, provided insights on client behavior and money movement, and mapped business and operational processes for improvement.
Data Analyst at Bayport
June 1, 2017 - November 1, 2017Created promotion strategies, assessed the impact of product selling, evaluated potential areas, semi-automated reports, and developed methodology to understand sales and customer trends.
Reserve Analyst at Willis Towers Watson
November 1, 2015 - June 1, 2017Mentored new analysts with business acumen, semi-automated data gathering and processing, managed databases to gather, analyze and present data, prepared technical reports, and delivered project outputs for customers, transforming data into usable analytical tables.
Derivatives Analyst at Banorte
March 1, 2015 - August 1, 2015Elaborated data extractions for financial and econometric analysis, provided insights on client behavior and money movement, and mapped business and operational processes for improvement.
Education
Licenciatura en Actuarial Sciences at FES Acatlan, UNAM
January 11, 2030 - January 1, 2014Qualifications
Data Science Diplomat
August 1, 2021 - December 22, 2025Industry Experience
Media & Entertainment, Financial Services, Professional Services, Software & Internet, Retail
Skills
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