Solange Carrasquilla Moreno

Social Media Manager at Totto Spain

Led the brand's digital strategy in Spain, driving +35% organic Instagram growth in 12 months. Executed cross-channel campaigns (social, blog, email, ebooks) aligned with ecommerce objectives. Created branded, editorial-driven content with a consistent voice across key social platforms. Managed influencer collaborations to increase visibility and engagement among Gen Z and Millennials. Analyzed performance metrics to optimize content strategy and ensure strong community engagement and brand consistency. Led content and social strategy for 4 international accounts, adapting global messaging for diverse markets.

Community Manager at Teleperformance LatAm

Led international online communities, moderating conversations and ensuring timely responses with a consistent brand voice. Handled sensitive conversations and reputational risks in collaboration with internal teams. Led digital communication campaigns on education and employability, achieving +40% web traffic growth. Produced multi-channel storytelling content (videos, articles, social media) to drive engagement.

Content Manager at Fundación Corona (NGO)

Led campaigns on education and employability; produced multi-channel storytelling; built digital communities; increased awareness of social impact initiatives.