Andrew Wickstrom
You are powerful. You are worthy.
About
You are powerful. You are worthy. Be grateful for all that you are.
Andrew is an Art Director and brand builder shaping brands from the inside out through design, storytelling, and strategic thinking—building identity systems, visual languages, and cohesive brand experiences. His work spans branding and identity, typography, photography direction, packaging, and integrated marketing across digital, social, retail, and experiential touchpoints, with a strong focus on craft and long-term brand equity.
- 27 years' experience
- Joined December 2025
Languages
- EnglishFluent
Industry experience
- Consumer Goods
- Media & Entertainment
- Professional Services
- Retail
- Manufacturing
- Other
- Education
Work experience· 22 roles
Partnered with the CMO and Innovation Brand Manager to improve packaging consistency, hierarchy, and shelf impact across the Deschutes portfolio. Provided visual system consultation, can design input, and Variety Pack architecture aligning trade and DTC formats. Contributed to design/layout updates including Symphonic Chronic Double Dank IPA, refreshed Variety Packs and core packaging, and developed 2024 Non-Alc campaign POS materials emphasizing brand cohesion and operational scalability.
Elevated packaging and marketing across legacy wines and new category expansion, including refining the Treana label refresh with modern cues aligned to premium positioning. Launched Hope Provisions Co. with full visual identity and packaging direction. Built label architecture systems and coordinated trade and DTC assets in partnership with internal winemaking, marketing, and sales teams to streamline execution and messaging.
End-to-end leadership across packaging design, brand identity, product development, and integrated marketing. Includes national retail displays, signage kits, merchandising tools, and sustainable structural packaging solutions.
Education· 9
Certifications and awards
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