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I'm a multidisciplinary Art Director and CPG Designer specializing in emotionally resonant brands across beverage, lifestyle, and retail. From 360 marketing campaigns in print and digital to brand and packaging systems, product design, environmental branding, and in-store experiences, I craft work that connects on shelf and in real life. I lead with strategy, storytelling, and hands-on execution, bringing bold, grounded ideas to life from concept to final production. Outside of design, I’m usually in the water, on a trail, or in the kitchen.…I'm a multidisciplinary Art Director and CPG Designer specializing in emotionally resonant brands across beverage, lifestyle, and retail. From 360 marketing campaigns in print and digital to brand and packaging systems, product design, environmental branding, and in-store experiences, I craft work that connects on shelf and in real life. I lead with strategy, storytelling, and hands-on execution, bringing bold, grounded ideas to life from concept to final production. Outside of design, I’m usually in the water, on a trail, or in the kitchen.

Andrew Wickstrom

Art Director, Brand Designer, Packaging Designer, +1

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I'm a multidisciplinary Art Director and CPG Designer specializing in emotionally resonant brands across beverage, lifestyle, and retail. From 360 marketing campaigns in print and digital to brand and packaging systems, product design, environmental branding, and in-store experiences, I craft work that connects on shelf and in real life. I lead with strategy, storytelling, and hands-on execution, bringing bold, grounded ideas to life from concept to final production. Outside of design, I’m usually in the water, on a trail, or in the kitchen.…I'm a multidisciplinary Art Director and CPG Designer specializing in emotionally resonant brands across beverage, lifestyle, and retail. From 360 marketing campaigns in print and digital to brand and packaging systems, product design, environmental branding, and in-store experiences, I craft work that connects on shelf and in real life. I lead with strategy, storytelling, and hands-on execution, bringing bold, grounded ideas to life from concept to final production. Outside of design, I’m usually in the water, on a trail, or in the kitchen.

Available to hire

I’m a multidisciplinary Art Director and CPG Designer specializing in emotionally resonant brands across beverage, lifestyle, and retail. From 360 marketing campaigns in print and digital to brand and packaging systems, product design, environmental branding, and in-store experiences, I craft work that connects on shelf and in real life. I lead with strategy, storytelling, and hands-on execution, bringing bold, grounded ideas to life from concept to final production.

Outside of design, I’m usually in the water, on a trail, or in the kitchen.

Skills

Brand Identity

Product Design

Experience Level

Brand Identity

Expert

Product Design

Expert

Language

English

Fluent

Work Experience

Art Director – Specialty & Innovation at Reef

January 1, 2001 - January 1, 2009

Led footwear development for Reef's U.S. action-sports line, directing concept-to-production across style concepts, color and material direction. Key contributions included the Fanning Sandal with an integrated bottle opener, driving seasonal line planning, and coordinating with development and sourcing teams to balance performance, cost, and manufacturability. Traveled to trade shows and collaborated with marketing and product teams to deliver on-brand, market-relevant footwear across the line.

Senior Footwear Design Manager at Deckers Brands / UGG

January 1, 2009 - January 1, 2015

Led seasonal footwear design across men’s, women’s, and kids’ lines for UGG brands under Deckers. Focused on color and material design, collection storytelling, and design feasibility in partnership with development teams to meet cost targets and production timelines. Oversaw rollouts across global markets and contributed to major product stories and line refreshes.

Art Director at Firestone Walker Brewing Company

January 1, 2011 - January 1, 2022

Directed creative strategy and execution across packaging, campaigns, and retail activations during a decade of brand growth. Defined visual identity for core brands like 805 and Mind Haze, shaped digital and in-store experiences, and managed an in-house design team—fostering creative excellence through mentorship and strong production workflows. Led environmental branding projects for the brewery and retail spaces, and guided the visual strategy for the Specialty Program and Brewmaster’s Collective, aligning design with product innovations and long-term roadmaps.

Independent Creative – Packaging, Brand Identity & Integrated Marketing Consultant at Self-Employed

January 1, 2017 - Present

Provide end-to-end leadership across packaging design, brand identity, product development, and integrated marketing for clients in CPG, beverage, specialty food, and lifestyle. Bridge strategic thinking with production-ready execution to ensure shelf impact, consumer resonance, and long-term brand equity. Lead cross-functional collaborations, develop brand systems and packaging architectures, and deliver national retail displays, signage kits, and merchandising tools.

Brand & Packaging Designer at Hope Family Wines

January 1, 2017 - Present

Led Treana label refresh and launched Hope Provisions Co. with a compelling visual identity. Developed label architecture systems, trade and DTC assets, and collaborated with internal winemaking, marketing, and sales teams to streamline messaging and execution.

Brand Systems Consultant / Packaging Design Lead at Deschutes Brewery

January 1, 2024 - Present

Partnered with the CMO and Innovation Brand Manager to improve packaging consistency, hierarchy, and shelf impact across the Deschutes portfolio. Provided visual system consultation, can design, and variety-pack architecture; supported the 2024 Non-Alc campaign for POS materials.

Art Director – Specialty & Innovation at Reef

January 1, 1999 - December 31, 2002

Led footwear development for the U.S. action sports market, shaping product design, can design, and retail activations; contributed to notable styles and performance-driven products.

Footwear Designer – Consultant at Deckers Brands / UGG

January 1, 2011 - December 31, 2016

Developed seasonal footwear collections aligned with brand storytelling and consumer insights; designed from Fall 2011 through Spring 2016, including the Neumel.

Brand System Consultant at Deschutes Brewery

January 1, 2024 - December 31, 2025

Strategically improved packaging consistency, hierarchy, and shelf impact across the portfolio; provided visual system consultation, can design, and Variety Pack architecture supporting trade and DTC performance.

Independent Creative at Self-employed

January 1, 2017 - Present

Provide end-to-end leadership across packaging design, brand identity, product development, and integrated marketing; work with clients in CPG, beverage, specialty food, and lifestyle; ensure shelf impact, consumer resonance, and long-term brand equity.