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I am a creative communicator with extensive experience developing on-brand, high-impact content and leading cross-platform social campaigns for consumer-facing brands. I excel at translating brand strategy into clear, engaging copy and visuals that build community, elevate brand identity, and drive engagement. I lead, mentor, and collaborate with design and marketing teams to deliver a consistent brand voice across social, email, and web, adapting content for platforms like Instagram, short-form video formats, and ecommerce storefronts.…I am a creative communicator with extensive experience developing on-brand, high-impact content and leading cross-platform social campaigns for consumer-facing brands. I excel at translating brand strategy into clear, engaging copy and visuals that build community, elevate brand identity, and drive engagement. I lead, mentor, and collaborate with design and marketing teams to deliver a consistent brand voice across social, email, and web, adapting content for platforms like Instagram, short-form video formats, and ecommerce storefronts.

Melina Dakis

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I am a creative communicator with extensive experience developing on-brand, high-impact content and leading cross-platform social campaigns for consumer-facing brands. I excel at translating brand strategy into clear, engaging copy and visuals that build community, elevate brand identity, and drive engagement. I lead, mentor, and collaborate with design and marketing teams to deliver a consistent brand voice across social, email, and web, adapting content for platforms like Instagram, short-form video formats, and ecommerce storefronts.…I am a creative communicator with extensive experience developing on-brand, high-impact content and leading cross-platform social campaigns for consumer-facing brands. I excel at translating brand strategy into clear, engaging copy and visuals that build community, elevate brand identity, and drive engagement. I lead, mentor, and collaborate with design and marketing teams to deliver a consistent brand voice across social, email, and web, adapting content for platforms like Instagram, short-form video formats, and ecommerce storefronts.

Available to hire

I am a creative communicator with extensive experience developing on-brand, high-impact content and leading cross-platform social campaigns for consumer-facing brands. I excel at translating brand strategy into clear, engaging copy and visuals that build community, elevate brand identity, and drive engagement.

I lead, mentor, and collaborate with design and marketing teams to deliver a consistent brand voice across social, email, and web, adapting content for platforms like Instagram, short-form video formats, and ecommerce storefronts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media Director at Heritage Auctions

May 1, 2022 - Present

Lead creative direction and copy development for cross-platform campaigns, ensuring every caption, headline, and story reflects brand tone and purpose. Collaborate with design and marketing teams to concept and execute content that blends visual appeal with clear, engaging copy. Maintain consistent brand voice across social, email, and web—aligning creative messaging with broader company goals. Spearhead award-winning campaigns recognized for originality and storytelling. Mentor creatives on content strategy and brand storytelling, fostering innovation and collaboration.

Senior Social Media Creative Strategist at Heritage Auctions

February 1, 2021 - June 1, 2022

Wrote and edited high-performing content for digital campaigns, social posts, and email marketing. Partnered with designers and photographers to create cohesive brand visuals and narratives. Transformed complex ideas into clear, compelling stories to boost brand visibility. Streamlined internal creative workflows, improving quality and speed of content production.

Social Media Specialist at Heritage Auctions

February 1, 2019 - February 1, 2021

Crafted daily social media copy and creative briefs for multiple brand channels. Managed social engagement with an authentic, conversational tone to grow community and brand loyalty. Implemented content calendars and campaign strategies that increased impressions and audience engagement. Ensured all communications reflected the company’s core identity and aesthetic standards.

Assistant Marketing Manager at Neiman Marcus

May 1, 2018 - December 1, 2018