Available to hire
I am Ashish Dhade, a Senior Manager at HDFC Life in Mumbai, with over 14 years of experience driving organic growth through data-driven SEO, AEO, and GEO strategies. I excel at scaling B2C and marketplace platforms and have delivered measurable traffic, leads, and revenue gains through technical SEO, site architecture optimizations, and Core Web Vitals enhancements.
I lead cross-functional teams across Product, Engineering, and Content to align organic growth initiatives with business strategy, foster collaboration, and translate insights into action. I am passionate about AI-driven search visibility, analytics, and continuous learning that boosts visibility, lead generation, and ARR impact.
Experience Level
Language
English
Fluent
Hindi
Advanced
Marathi (Marāṭhī)
Advanced
Work Experience
Senior Manager at HDFC Life
September 1, 2024 - PresentDefined SEO KPIs and growth roadmap aligned with business objectives; led end-to-end SEO initiatives (on-page, off-page, and technical); achieved 85% traffic growth, 45% leads, and 36% revenue uplift; leveraged AI-enabled SEO approaches (AEO and GEO) to capture AI SERP visibility; mentored content teams and coordinated cross-functional efforts across Product, Engineering, and Marketing.
SEO Lead at Powerweave Software Services Pvt Ltd
September 1, 2021 - June 1, 2024Reviewed and optimized client sites for keyword targeting and site architecture; developed dynamic SEO strategies; integrated marketing plans with brand campaigns; conducted audits and data-driven analyses to maximize ROI; managed budgets and led link-building initiatives; collaborated with editorial and marketing teams to drive SEO in content creation and programming.
Sr. SEO Executive at Maxval Technologies Pvt Ltd
September 1, 2014 - September 1, 2021Conducted site audits, developed SEO strategies, monitored keyword performance, and produced SEO reports; collaborated with technical and editorial teams to implement best practices; led link-building and content optimization; resolved technical issues (canonicals, redirects, sitemaps) and supported clients in improving SEO ROI.
Sr. SEO Executive at Master Computech Pvt Ltd
December 1, 2013 - September 1, 2014Built and executed SEO strategies, analyzed performance, and recommended optimization opportunities; performed competitor analysis; coordinated with development and content teams to implement SEO best practices and improve SERP rankings.
SEO Executive at Afybiz Incorporation
June 1, 2011 - November 1, 2013Created overall SEO strategy, analyzed competitors, developed link-building plans, and tracked performance; contributed to content and marketing optimization; supported advertising campaigns and conversions through SEO.
Education
Leadership Program: Business Management at HARAPPA Education Institute
March 1, 2023 - August 1, 2023Master of Science: M.C.A at YMT College Management - Mumbai
August 1, 2008 - March 1, 2013Bachelor of Science: B.C.A at Ranibai Agnihotri Institute of CS & IT - Wardha
June 1, 2004 - March 1, 2008H.S.C.: Science at Model High School - Arvi
June 1, 2002 - February 1, 2004S.S.C: Science at Kannamwar Vidyalaya - Arvi
June 1, 2001 - March 1, 2002Leadership Program: Business Management at HARAPPA Education Institute, Okhla Industrial Estate, New Delhi, India
March 1, 2023 - August 1, 2023Master of Science: M.C.A at YMT College Management, Mumbai
August 1, 2008 - March 1, 2013Bachelor of Science: B.C.A at Ranibai Agnihotri Institute of CS & IT, Wardha
June 1, 2004 - March 1, 2008H.S.C.: Science Education at Model High School, Arvi
June 1, 2002 - February 1, 2004S.S.C: Science Education at Kannamwar Vidyalaya, Arvi
June 1, 2001 - March 1, 2002Qualifications
HP e-Certification: Social Media Marketing
November 1, 2013 - December 22, 2025Google Certification: Mobile App Analytics
December 1, 2014 - December 22, 2025Google Certification: Google Tag Manager
July 1, 2015 - December 22, 2025LinkedIn Certification: Search Engine Optimization
February 1, 2021 - December 22, 2025Harappa Certification: Leadership Program - 6 Months
December 1, 2023 - December 22, 2025Hubspot CRM Training
February 1, 2023 - December 22, 2025Mail Chimp Training
June 1, 2023 - December 22, 2025ChatGPT4 and Plugin Training
August 1, 2023 - December 22, 2025The Reality of Being a First-time Manager
May 1, 2024 - December 22, 2025Facing Challenges as a First-time Manager
May 1, 2025 - December 22, 2025Taking Action to Empower Employees
May 1, 2024 - December 22, 2025Leading by Motivating
May 1, 2025 - December 22, 2025Running Meetings in Better Directions
May 1, 2024 - December 22, 2025Reaching Customers Digitally
May 1, 2024 - December 22, 2025Effective Digital Community Management
May 1, 2024 - December 22, 2025Helping Customers Find You
May 1, 2024 - December 22, 2025Understanding Approaches to Social Media Communication
May 1, 2024 - December 22, 2025Managing Your Corporate Reputation Online
May 1, 2024 - December 22, 2025Design Thinking for Innovation: Stakeholder Engagement
June 1, 2024 - December 22, 2025Design Thinking for Innovation: Defining Opportunities
June 1, 2024 - December 22, 2025HP e-Certification: Social Media Marketing
November 1, 2013 - December 22, 2025Google Certification: Mobile App Analytics
December 1, 2014 - December 22, 2025Google Certification: Google Tag Manager
July 1, 2015 - December 22, 2025LinkedIn Certification: Search Engine Optimization
February 1, 2021 - December 22, 2025Harappa Certification: Leadership Program - 6 Months
December 1, 2023 - December 22, 2025Hubspot CRM Training
February 1, 2023 - December 22, 2025Mail Chimp Training
June 1, 2023 - December 22, 2025ChatGPT4 and Plugin Training
August 1, 2023 - December 22, 2025The Reality of Being a First-time Manager
May 1, 2024 - December 22, 2025Facing Challenges as a First-time Manager
May 1, 2025 - December 22, 2025Taking Action to Empower Employees
May 1, 2024 - December 22, 2025Leading by Motivating
May 1, 2025 - December 22, 2025Running Meetings in Better Directions
May 1, 2024 - December 22, 2025Reaching Customers Digitally
May 1, 2024 - December 22, 2025Effective Digital Community Management
May 1, 2024 - December 22, 2025Helping Customers Find You
May 1, 2024 - December 22, 2025Understanding Approaches to Social Media Communication
May 1, 2024 - December 22, 2025Managing Your Corporate Reputation Online
May 1, 2024 - December 22, 2025Design Thinking for Innovation: Stakeholder Engagement
June 1, 2024 - December 22, 2025Design Thinking for Innovation: Defining Opportunities
June 1, 2024 - December 22, 2025Industry Experience
Financial Services, Professional Services, Software & Internet, Media & Entertainment, Education
Experience Level
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