I'm Sean Horton, a creative and marketing leader with 20+ years building culture-driven brands and experiences across music, tech, and lifestyle. I specialize in experiential design, talent strategy, integrated marketing, and large-scale event production, and I thrive as a cross-functional leader with hands-on ownership of P&L, partnerships, and content. As an audio/design studio owner with dozens of clients, I have built and scaled Decibel Festival to 25K+ attendees, directed Red Bull Sound Select's global team, and launched DICE TV, delivering 1M+ streams and high-profile collaborations. My work spans global brand programs for Microsoft, Verizon, Tesla, Uber, and Red Bull, and I love turning bold ideas into immersive experiences.

Sean Horton

I'm Sean Horton, a creative and marketing leader with 20+ years building culture-driven brands and experiences across music, tech, and lifestyle. I specialize in experiential design, talent strategy, integrated marketing, and large-scale event production, and I thrive as a cross-functional leader with hands-on ownership of P&L, partnerships, and content. As an audio/design studio owner with dozens of clients, I have built and scaled Decibel Festival to 25K+ attendees, directed Red Bull Sound Select's global team, and launched DICE TV, delivering 1M+ streams and high-profile collaborations. My work spans global brand programs for Microsoft, Verizon, Tesla, Uber, and Red Bull, and I love turning bold ideas into immersive experiences.

Available to hire

I’m Sean Horton, a creative and marketing leader with 20+ years building culture-driven brands and experiences across music, tech, and lifestyle. I specialize in experiential design, talent strategy, integrated marketing, and large-scale event production, and I thrive as a cross-functional leader with hands-on ownership of P&L, partnerships, and content.

As an audio/design studio owner with dozens of clients, I have built and scaled Decibel Festival to 25K+ attendees, directed Red Bull Sound Select’s global team, and launched DICE TV, delivering 1M+ streams and high-profile collaborations. My work spans global brand programs for Microsoft, Verizon, Tesla, Uber, and Red Bull, and I love turning bold ideas into immersive experiences.

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Language

English
Fluent

Work Experience

Founder, Creative Director, Curator & Event Producer at Decibel Festival/Productions
January 1, 2003 - Present
Founded, funded, curated, and produced a five-day, multi-venue music/tech/arts festival & conference; negotiated 1,000+ artist bookings; produced 500+ events (100–5,000 cap) and managed 50+ brand partnerships; owned creative for all digital/physical assets (site, social, merch, magazine, app).
Owner, Audio Engineer, Sound Designer & Web Developer at GHOSt (Golden Hour Oasis Studios)
January 1, 2021 - Present
Own and operate a boutique hybrid analog/digital recording, mixing, and mastering studio with an independent label and in-house design practice. Composer and sound designer with dozens of releases and projects. Web development for a wide variety of clients (energy, non-profit, literary, art, and wellness).
General Manager & Talent Buyer at AWE Bar
January 1, 2021 - December 31, 2022
Ran daily operations for a 7,000 sq ft venue/restaurant; hired and managed department leads; owned end-to-end talent booking and calendar strategy; negotiated artist offers and strategic partnerships; built multi-scenario budgets aligned to P&L targets and programming goals.
Music Lead & Live Streaming Consultant at DICE
January 1, 2019 - December 31, 2021
Drove venue/promoter partnerships for U.S. expansion; built revenue models and ROI projections; developed and deployed DICE TV, enabling global live streaming and PPV with 1M+ streams; produced partner events and managed key relationships.
Senior Talent Buyer & Marketing Director at Catch One
January 1, 2017 - December 31, 2018
Produced 20+ events; booked 100+ artists; managed partnerships (Boiler Room, Red Bull Music, WME, Ninja Tune); ran integrated marketing across media partners (KCRW, L.A. Times, Mixmag); advanced all show logistics from creative through settlement and recap deliverables.
International Curator Manager & Music Producer at Red Bull
January 1, 2016 - December 31, 2017
Led a 35-person global curator team for Red Bull Sound Select; produced multi-city events and showcases, including 30 Days in LA; organized a 100-attendee international summit; produced recording projects with major artists for six Red Bull Sound Select recordings.
Director, Music Strategy & Development at PlayNetwork
January 1, 2012 - December 31, 2015
Led creative strategy across in-store music, video, and web radio; partnered on enterprise campaigns and seasonal initiatives; drove annual holiday rollouts across 150+ custom accounts; produced live brand events and showcases for global partners; delivered end-to-end branded music programming; developed metadata and scheduling frameworks to optimize targeting and rotation.
Director of Creative & Brand at PlayNetwork
January 1, 2009 - December 31, 2012
Led creative strategy across in-store music, video, and web radio; partnered on enterprise campaigns and seasonal initiatives; drove annual holiday rollouts across 150+ custom accounts; produced live brand events and showcases for global partners; delivered end-to-end branded music programming; developed metadata and scheduling frameworks to optimize targeting and rotation.
Senior Music Supervisor at PlayNetwork
January 1, 2002 - December 31, 2009
Delivered end-to-end branded music programming; developed metadata and scheduling frameworks to optimize targeting and rotation; partnered on enterprise campaigns and seasonal initiatives; led creative across in-store music, video, and web radio.
Director, Creative & Brand at PlayNetwork
January 1, 2009 - December 31, 2012
Directed creative strategy and brand initiatives; produced live brand events and showcases for global partners; developed metadata and scheduling frameworks to optimize rotation across 150+ accounts.

Education

Bachelor of Arts in Marketing & Audio Engineering at The Evergreen State College
January 11, 2030 - December 22, 2025
B.A., Marketing & Audio Engineering at The Evergreen State College
January 11, 2030 - December 22, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet