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I'm Ahmed Lotfy, a performance marketing specialist focused on acquisition and revenue growth across UAE markets. Over the past 7+ years, I've driven multi-channel campaigns for banking, healthcare, and real estate, optimizing across Google Ads, Meta, TikTok, LinkedIn, and programmatic channels. I thrive on building precise audience segments, running robust testing programs, and delivering measurable business impact while maintaining a friendly, collaborative approach. I excel in CRO, audience strategy, GTM/GA4 measurement, and data automation, turning data into actionable insights and scalable campaigns. My goal is to reduce CPA, boost conversion rates, and provide dashboards and processes that empower teams to act fast and confidently.…I'm Ahmed Lotfy, a performance marketing specialist focused on acquisition and revenue growth across UAE markets. Over the past 7+ years, I've driven multi-channel campaigns for banking, healthcare, and real estate, optimizing across Google Ads, Meta, TikTok, LinkedIn, and programmatic channels. I thrive on building precise audience segments, running robust testing programs, and delivering measurable business impact while maintaining a friendly, collaborative approach. I excel in CRO, audience strategy, GTM/GA4 measurement, and data automation, turning data into actionable insights and scalable campaigns. My goal is to reduce CPA, boost conversion rates, and provide dashboards and processes that empower teams to act fast and confidently.

Ahmed Lotfy

Content Creator, Copywriter, Video Editor, +2

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I'm Ahmed Lotfy, a performance marketing specialist focused on acquisition and revenue growth across UAE markets. Over the past 7+ years, I've driven multi-channel campaigns for banking, healthcare, and real estate, optimizing across Google Ads, Meta, TikTok, LinkedIn, and programmatic channels. I thrive on building precise audience segments, running robust testing programs, and delivering measurable business impact while maintaining a friendly, collaborative approach. I excel in CRO, audience strategy, GTM/GA4 measurement, and data automation, turning data into actionable insights and scalable campaigns. My goal is to reduce CPA, boost conversion rates, and provide dashboards and processes that empower teams to act fast and confidently.…I'm Ahmed Lotfy, a performance marketing specialist focused on acquisition and revenue growth across UAE markets. Over the past 7+ years, I've driven multi-channel campaigns for banking, healthcare, and real estate, optimizing across Google Ads, Meta, TikTok, LinkedIn, and programmatic channels. I thrive on building precise audience segments, running robust testing programs, and delivering measurable business impact while maintaining a friendly, collaborative approach. I excel in CRO, audience strategy, GTM/GA4 measurement, and data automation, turning data into actionable insights and scalable campaigns. My goal is to reduce CPA, boost conversion rates, and provide dashboards and processes that empower teams to act fast and confidently.

Available to hire

I’m Ahmed Lotfy, a performance marketing specialist focused on acquisition and revenue growth across UAE markets. Over the past 7+ years, I’ve driven multi-channel campaigns for banking, healthcare, and real estate, optimizing across Google Ads, Meta, TikTok, LinkedIn, and programmatic channels. I thrive on building precise audience segments, running robust testing programs, and delivering measurable business impact while maintaining a friendly, collaborative approach.

I excel in CRO, audience strategy, GTM/GA4 measurement, and data automation, turning data into actionable insights and scalable campaigns. My goal is to reduce CPA, boost conversion rates, and provide dashboards and processes that empower teams to act fast and confidently.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

French

Beginner

Work Experience

Performance Marketing Specialist at Emirates NBD

September 1, 2024 - Present

Lead multi-channel acquisition campaigns across Google, Meta, LinkedIn, TikTok, and Programmatic for cards, loans, and savings products. Manage multi-million AED monthly budgets with full-funnel optimization and real-time bidding strategies. Build advanced audience segments using first-party data, LALs, and intent-based remarketing. Implement automated GA4 dashboards and tracking frameworks to enhance reporting accuracy. Conduct A/B testing on creatives, landing pages, and bidding models to improve conversion efficiency.

Senior Marketing Specialist at Saudi German Health

March 1, 2023 - August 1, 2024

Led paid campaigns across Google, Meta, Snapchat, TikTok, and LinkedIn for over 15 medical departments. Managed monthly budgets and optimized campaigns to reduce CPL and increase appointment conversions. Coordinated digital promotions, doctor campaigns, and seasonal healthcare initiatives.

Digital Marketing Specialist at Saudi German Health

June 1, 2022 - March 1, 2023

Executed performance campaigns and built content strategies across social channels. Improved engagement rates and reduced cost per result through creative and targeting optimization.

Digital Marketing Specialist at Haaz Properties

February 1, 2019 - April 1, 2022

Managed real estate lead-generation campaigns across Google and Meta. Conducted keyword research, competitor analysis, and on-page SEO improvements. Enhanced conversion funnels and implemented automation for faster lead follow-up.