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Strategic marketing professional with 14+ years of global experience driving brand growth through integrated campaigns and high-performing team leadership. Known for translating complex business objectives into clear, executable strategies that deliver measurable results across digital, content, PR, social, and email channels. Comfortable owning full campaign lifecycles from brief to reporting and building marketing functions from the ground up. Brings a strong blend of strategic leadership and hands-on execution, partnering closely with cross-functional teams and stakeholders to drive sustainable growth in tech and SaaS environments across North America and emerging markets.…Strategic marketing professional with 14+ years of global experience driving brand growth through integrated campaigns and high-performing team leadership. Known for translating complex business objectives into clear, executable strategies that deliver measurable results across digital, content, PR, social, and email channels. Comfortable owning full campaign lifecycles from brief to reporting and building marketing functions from the ground up. Brings a strong blend of strategic leadership and hands-on execution, partnering closely with cross-functional teams and stakeholders to drive sustainable growth in tech and SaaS environments across North America and emerging markets.

Georgi-Lorene MacEbonig

Marketing Strategist, Content Strategist, Growth Marketer, +5

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Strategic marketing professional with 14+ years of global experience driving brand growth through integrated campaigns and high-performing team leadership. Known for translating complex business objectives into clear, executable strategies that deliver measurable results across digital, content, PR, social, and email channels. Comfortable owning full campaign lifecycles from brief to reporting and building marketing functions from the ground up. Brings a strong blend of strategic leadership and hands-on execution, partnering closely with cross-functional teams and stakeholders to drive sustainable growth in tech and SaaS environments across North America and emerging markets.…Strategic marketing professional with 14+ years of global experience driving brand growth through integrated campaigns and high-performing team leadership. Known for translating complex business objectives into clear, executable strategies that deliver measurable results across digital, content, PR, social, and email channels. Comfortable owning full campaign lifecycles from brief to reporting and building marketing functions from the ground up. Brings a strong blend of strategic leadership and hands-on execution, partnering closely with cross-functional teams and stakeholders to drive sustainable growth in tech and SaaS environments across North America and emerging markets.

Available to hire

Strategic marketing professional with 14+ years of global experience driving brand growth through integrated campaigns and high-performing team leadership. Known for translating complex business objectives into clear, executable strategies that deliver measurable results across digital, content, PR, social, and email channels.

Comfortable owning full campaign lifecycles from brief to reporting and building marketing functions from the ground up. Brings a strong blend of strategic leadership and hands-on execution, partnering closely with cross-functional teams and stakeholders to drive sustainable growth in tech and SaaS environments across North America and emerging markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Research Assistant (Faculty Research Support) at Faculty of Human Enterprise and Innovation, Thompson Rivers University

February 1, 2026 - Present

Conducted participant interviews to understand experiences with entrepreneurship and employment. Organized datasets, research notes, and source materials to support ongoing faculty research initiatives. Prepared structured research summaries and background materials for academic publications and presentations. Maintained organized research documentation and citation tracking to support project development.

Research Assistant at Faculty of Human Enterprise and Innovation, Thompson Rivers University

February 1, 2026 - Present

Conduct participant interviews to understand experiences with entrepreneurship and employment. Organize data sets, research notes, and source materials to support ongoing faculty research initiatives. Prepare structured research summaries and background materials for academic publications and presentations, maintaining organized research documentation and citation tracking to support project development.

Founder / Your Market Share Online at Your Market Share Online

January 1, 2026 - Present

Led end-to-end marketing strategy for small and growing businesses, supporting brand positioning, messaging clarity, and go-to-market planning across digital channels. Partnered closely with founders and business owners to translate business goals into practical, executable marketing plans aligned with available resources. Developed and oversaw content strategies across owned channels to ensure consistent voice, audience alignment, and long-term brand coherence. Designed marketing systems and workflows to improve execution efficiency, documentation, and cross-channel coordination. Managed client relationships from discovery through delivery, providing strategic guidance, clear communication, and ongoing optimization recommendations. Conducted research and competitive analysis to inform positioning, audience targeting, and content direction. Balanced strategic leadership with hands-on execution, including content planning, campaign coordination, and performance reviews, supporting early

Founder, Your Market Share Online at Your Market Share Online

January 1, 2026 - Present

Lead end-to-end marketing strategy for small and growing businesses, supporting brand positioning, messaging clarity, and go-to-market planning across digital channels. Partner closely with founders and business owners to translate business goals into executable marketing plans aligned with available resources. Develop and oversee content strategies across owned channels, ensuring consistent voice, audience alignment, and long-term brand coherence. Design marketing systems and workflows to improve execution efficiency, documentation, and cross-channel coordination. Manage client relationships from discovery through delivery, providing strategic guidance, clear communication, and ongoing optimization recommendations. Conduct research and competitive analysis for positioning, audience targeting, and content direction; balance strategic leadership with hands-on execution including content planning and campaign coordination.

Founder at Your Market Share Online

January 1, 2026 - Present

Lead end-to-end marketing strategy for small and growing businesses, supporting brand positioning, messaging clarity, and go-to-market planning across digital channels. Partner with founders and business owners to translate business goals into practical, executable marketing plans aligned to available resources. Develop and oversee content strategies across owned channels to ensure consistent voice, audience alignment, and long-term brand coherence. Design marketing systems and workflows to improve execution efficiency, documentation, and cross-channel coordination. Manage client relationships from discovery through delivery, providing strategic guidance, clear communication, and ongoing optimization recommendations. Conduct research and competitive analysis to inform positioning, audience targeting, and content direction; balance strategic leadership with hands-on execution including content planning, campaign coordination, and performance review.

Product Marketing Coordinator at Cutting Edge Consulting Inc.

August 1, 2025 - Present

Coordinated the preparation of RFPs and RFQs, ensuring compliance with client requirements and submission standards; developed and maintained proposal templates, project sheets, and team resumes to streamline the proposal process and enhance brand consistency; reviewed proposal documentation for accuracy, clarity, and formatting to improve response quality and turnaround time; collaborated cross-functionally to gather technical input, safety records, and project data for client proposals; supported other marketing activities including social media, website management, digital ads, and merchandising.

Content Marketing Manager & PR Lead at Hugo Technologies

January 1, 2024 - October 31, 2025

Spearheaded Hugo’s quarterly content marketing strategy, resulting in a 40% increase in organic traffic within 3 months. Designed and led an interview program to surface qualitative insights on organizational expertise, strengthening credibility with enterprise prospects. Oversaw editorial and content operations, managing writers, designers, and videographers across 4 countries. Introduced performance tracking systems and applied iterative evaluation to improve campaign performance by 15%. Collaborated cross-functionally with sales, partnerships, and talent teams to align messaging across touchpoints. Led PR and thought leadership efforts, securing media placements and co-marketing opportunities with Hugo’s tech partners. Supported employer branding initiatives, including development of personal brand campaigns for internal staff.

Marketing & Communications Manager at Hugo Technologies

January 1, 2022 - Present

Directed marketing across North America and Africa, scaling visibility across tech industries (fintech, edtech, AI); developed and executed digital marketing campaigns contributing to multi-million-dollar revenue growth; built and led a high-performance marketing team from scratch; designed multimedia content across web, email, social, and video to drive awareness and sales enablement; managed end-to-end PR activities including press releases and media outreach; led employer branding initiatives including personal brand campaigns for staff.

Marketing & Communications Associate at Hugo Technologies

May 1, 2021 - January 1, 2022

Standardized company-wide communications strategies for external campaigns and internal operations; revamped Hugo's brand presence on social media, improving employer brand recognition and online engagement; led two digital recruitment campaigns to scale Hugo's workforce across Africa.

Communications Specialist at Hugo Technologies

November 1, 2020 - April 1, 2021

Built Hugo's first internal communications policy and guidelines; streamlined cross-departmental collaboration; shaped early messaging frameworks evolving into Hugo's brand voice across digital platforms.

Social Media Marketing Manager at Stance A

May 1, 2019 - March 1, 2020

Increased user engagement from 30% to 65% in first six months; researched and created daily content to improve community interest; increased average daily time on app from 30 minutes to 3 hours; escalated and troubleshot app abnormalities.

Social Media Marketing Manager at Stance

March 1, 2019 - March 1, 2020

Increased user engagement from 30% to 65% in the first 6 months. Researched and created content on a daily basis to improve community interest. Increased user retention from 30 minutes to an average of 3 hours daily. Escalated and troubleshot app abnormalities.

Social Media Marketing Manager at Staance (Social media platform), Chicago, USA

March 1, 2019 - March 31, 2020

Increased user engagement from 30% to 65% within the first 6 months. Researched and created content on a daily basis to improve community interest. Increased user retention from 30 minutes to an average of 3 hours daily. Escalated and troubleshot app abnormalities.

Creative Marketing Director at GLK Nigeria

March 1, 2016 - May 31, 2019

Increased social media engagement by 30% in 1 year. Trained company staff on marketing functions including social media marketing, email marketing, website development, and website content development. Formulated and executed 2 successful product launch campaigns and delivered 4 successful digital campaigns. Planned and executed store events. Spearheaded production and styling of celebrity red carpet appearances at top award shows such as AMVCAs and Headies.

Marketing Manager | Business Development at M Squad A Media Production House

January 1, 2015 - February 1, 2016

Built relationships with industry leaders to improve business partnerships and brand positioning. Led the team to deliver on three major business goals within one year. Coached new employees on core tasks to deliver marketing initiatives. Coordinated brand identity development. Executed a strategic plan that improved client satisfaction by 80%. Under mentorship, the team created a system to improve turnaround time and quality of output.

Marketing Manager | Business Development at M Squared Media production house, Lagos, Nigeria

January 1, 2015 - February 29, 2016

Built relationships with industry leaders to improve business partnerships and brand positioning. Led the team to deliver on three major business goals within one year. Coached new employees on core tasks to deliver marketing initiatives. Coordinated brand identity development. Executed a strategic plan that improved client satisfaction by 80%. Under mentorship, created a system to improve turnaround time and quality of output.

Marketing Manager / Business Development at M Squad A Media Production House

January 1, 2015 - February 1, 2016

Built relationships with industry leaders to improve business partnerships and brand positioning; led the team to deliver three major business goals in one year; coached new employees on core tasks to deliver marketing initiatives; coordinated brand identity development; implemented a strategic plan that improved client satisfaction by 80% and streamlined turnaround time and output quality.