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Hi, I’m Shivam Shukla, a results-oriented Paid Media & Growth Marketing Manager with 5+ years of experience driving scalable revenue growth for U.S. and global D2C, E-commerce, FMCG, and Quick Commerce brands. I specialize in managing and scaling paid media across Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads, with hands-on ownership of budgets ranging from $30K to six-figure monthly budgets. I’m passionate about improving ROAS, reducing CAC, optimizing full-funnel performance, and leveraging GA4, attribution modeling, and AI-driven marketing strategies to support data-backed decision-making. In cross-functional teams, I collaborate with creative, content, and web teams to improve CTR, CVR, and user experience, while building GA4 dashboards and multi-touch attribution reporting for executives. I’m open to U.S. remote roles and thrive in fast-paced, data-driven environments.…Hi, I’m Shivam Shukla, a results-oriented Paid Media & Growth Marketing Manager with 5+ years of experience driving scalable revenue growth for U.S. and global D2C, E-commerce, FMCG, and Quick Commerce brands. I specialize in managing and scaling paid media across Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads, with hands-on ownership of budgets ranging from $30K to six-figure monthly budgets. I’m passionate about improving ROAS, reducing CAC, optimizing full-funnel performance, and leveraging GA4, attribution modeling, and AI-driven marketing strategies to support data-backed decision-making. In cross-functional teams, I collaborate with creative, content, and web teams to improve CTR, CVR, and user experience, while building GA4 dashboards and multi-touch attribution reporting for executives. I’m open to U.S. remote roles and thrive in fast-paced, data-driven environments.

SHIVAM SHUKLA

Growth Marketer, Marketing Strategist, Digital Marketer, +2

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Hi, I’m Shivam Shukla, a results-oriented Paid Media & Growth Marketing Manager with 5+ years of experience driving scalable revenue growth for U.S. and global D2C, E-commerce, FMCG, and Quick Commerce brands. I specialize in managing and scaling paid media across Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads, with hands-on ownership of budgets ranging from $30K to six-figure monthly budgets. I’m passionate about improving ROAS, reducing CAC, optimizing full-funnel performance, and leveraging GA4, attribution modeling, and AI-driven marketing strategies to support data-backed decision-making. In cross-functional teams, I collaborate with creative, content, and web teams to improve CTR, CVR, and user experience, while building GA4 dashboards and multi-touch attribution reporting for executives. I’m open to U.S. remote roles and thrive in fast-paced, data-driven environments.…Hi, I’m Shivam Shukla, a results-oriented Paid Media & Growth Marketing Manager with 5+ years of experience driving scalable revenue growth for U.S. and global D2C, E-commerce, FMCG, and Quick Commerce brands. I specialize in managing and scaling paid media across Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads, with hands-on ownership of budgets ranging from $30K to six-figure monthly budgets. I’m passionate about improving ROAS, reducing CAC, optimizing full-funnel performance, and leveraging GA4, attribution modeling, and AI-driven marketing strategies to support data-backed decision-making. In cross-functional teams, I collaborate with creative, content, and web teams to improve CTR, CVR, and user experience, while building GA4 dashboards and multi-touch attribution reporting for executives. I’m open to U.S. remote roles and thrive in fast-paced, data-driven environments.

Available to hire

Hi, I’m Shivam Shukla, a results-oriented Paid Media & Growth Marketing Manager with 5+ years of experience driving scalable revenue growth for U.S. and global D2C, E-commerce, FMCG, and Quick Commerce brands. I specialize in managing and scaling paid media across Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads, with hands-on ownership of budgets ranging from $30K to six-figure monthly budgets. I’m passionate about improving ROAS, reducing CAC, optimizing full-funnel performance, and leveraging GA4, attribution modeling, and AI-driven marketing strategies to support data-backed decision-making.

In cross-functional teams, I collaborate with creative, content, and web teams to improve CTR, CVR, and user experience, while building GA4 dashboards and multi-touch attribution reporting for executives. I’m open to U.S. remote roles and thrive in fast-paced, data-driven environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Marketing Manager – Paid Media & Growth at La Elegancia (U.S.-based Brand)

May 1, 2022 - Present

Own end-to-end paid media strategy and execution for U.S. market campaigns with a $30,000 monthly advertising budget across Google, Meta, TikTok, and Pinterest. Plan, launch, and scale TikTok Ads using UGC-led creative strategies, conversion funnels, and performance-based creative testing frameworks. Execute Pinterest Ads campaigns (Promoted Pins and Shopping Ads) focused on high-intent keyword and interest-based targeting for U.S. audiences. Optimize account performance through audience segmentation, bid strategies, creative A/B testing, and landing page alignment to consistently improve ROAS and lower CAC. Manage six-figure global paid media budgets across Google Ads, Meta, Bing, Quora, and Taboola. Build GA4 dashboards and reporting frameworks for multi-touch attribution, funnel analysis, and executive-level performance reporting. Collaborate cross-functionally with creative, content, and web teams to improve CTR, CVR, and overall user experience.

Marketing Associate – Influencer & Paid Campaigns at Eleve Media

October 1, 2021 - April 1, 2022

Executed large-scale influencer and creator-led marketing campaigns for brands including Flipkart, Myntra, Nivea, Nestlé, Goibibo, and Noor UAE. Onboarded and managed 10,000+ influencers using structured outreach and hashtag mining techniques. Delivered detailed post-campaign performance reports covering reach, engagement, CPR, ROI, and insights. Supported Meta and YouTube paid media initiatives to amplify influencer content.

Influencer Marketing Executive at Trendzup Media

September 1, 2021 - October 1, 2021

Managed influencer partnerships and negotiated campaign deliverables for lifestyle and D2C brands. Improved creator outreach efficiency and partnership conversion rates.