Freelance Social Media Specialist at Melon Head Social

Plan and execute bespoke social media campaigns to grow brand awareness, drive engagement, and meet client KPIs. Create high-performing content calendars across Instagram, TikTok, LinkedIn, X and Pinterest. Produce visually engaging content including animation, video, and graphics tailored by platform and leveraging social trends. Source and manage influencer talent, overseeing outreach, briefing, approvals, and performance tracking. Identify and book shoot locations and acting talent, coordinating content production from concept to delivery. Set up and manage social ad campaigns across Meta, TikTok, LinkedIn, X and Pinterest Ads Manager. Deliver detailed social reporting, analysing performance and advising on data-led optimisations.

Senior Social Media Strategist at Mischievous Wolf

Lead the strategy, development, and execution of B2C client social campaigns. Manage landscape analysis, competitor benchmarking and channel audits for client campaigns to inform optimisation strategies. Co-ordinate paid social campaigns including budget forecasting, A/B testing, advanced targeting, and segmentation techniques to deliver against KPIs. Lead in the planning and delivery of new business social pitches. Plan monthly social calendars for clients, producing content designed to grow following, increase engagement and build brand awareness. Create engaging social assets designed to generate buzz and drive conversations including, video, animation, and graphics.

Social Media Manager at Oakwood Agency

Developing B2B and B2C social media strategies to enhance brand visibility and lead generation. Manage PPC campaigns across various platforms including Google Ads, LinkedIn, Meta and Twitter - optimising for ROAS. Conduct in-depth competitor analysis and market research to inform strategic decisions and campaign adjustments. Utilise social pixels and Google Analytics to track website traffic, analyse user behaviour, and measure conversion rates. Implement advanced targeting and retargeting strategies to maximise ad reach and efficiency. Monitor and report on campaign performance metrics, adjusting tactics to meet KPIs and drive continuous improvement. Collaborate with sales and marketing teams to align social media efforts with broader business objectives and campaigns.

Social Media Manager at Speed Communications

Create monthly social calendars and social assets for clients. Manage social reporting to benchmark performance KPIs. Manage client social advertising campaigns. Manage a team of 3 PR executives to support social community management. Work with influencers to create UGC to endorse brands.

Social Media and Community Manager at Trunki

Manage brand social media channels. Build and co-ordinate relationships with influencers/affiliates. Curate the brand website and blog, creating SEO-optimized content to drive web traffic. Develop partnerships with brands for joint promotions. Social media and web traffic monitoring and reporting.

Marketing and Community Manager at Viral Ad Network

Manage brand content strategy to support organic SEO, producing industry insights and reports. Lead social channels and mass-mailing campaigns for advertisers, publishers, and clients. Oversee design and production of marketing and social assets. Organise industry events across the UK and USA. Manage Google AdWords budget and PPC keyword strategy. Reported on performance and ROI across marketing and social media activity.

Social Media Manager at Oakwood Agency

Developing B2B and B2C social media strategies to enhance brand visibility and lead generation. Manage PPC campaigns across various platforms including Google Ads, LinkedIn, Meta and Twitter - optimising for ROAS. Conduct in-depth competitor analysis and market research to inform strategic decisions and campaign adjustments. Utilise social pixels and Google Analytics to track website traffic, analyse user behaviour, and measure conversion rates. Implement advanced targeting and retargeting strategies to maximise ad reach and efficiency. Monitor and report on campaign performance metrics, adjusting tactics to meet KPIs and drive continuous improvement. Collaborate with sales and marketing teams to align social media efforts with broader business objectives and campaigns.

Social Media Manager at Speed Communications

Create monthly social calendars and social assets for clients. Manage social reporting to benchmark performance KPIs. Manage client social advertising campaigns. Manage a team of 3 PR executives to support social community management. Work with influencers to create UGC to endorse brands.