Melanie Sherman

Plan and execute bespoke social media campaigns to grow brand awareness, drive engagement, and meet client KPIs. Create high-performing content calendars across Instagram, TikTok, LinkedIn, X and Pinterest. Produce visually engaging content including animation, video, and graphics tailored by platform and leveraging social trends. Source and manage influencer talent, overseeing outreach, briefing, approvals, and performance tracking. Identify and book shoot locations and acting talent, coordinating content production from concept to delivery. Set up and manage social ad campaigns across Meta, TikTok, LinkedIn, X and Pinterest Ads Manager. Deliver detailed social reporting, analysing performance and advising on data-led optimisations.

Lead the strategy, development, and execution of B2C client social campaigns. Manage landscape analysis, competitor benchmarking and channel audits for client campaigns to inform optimisation strategies. Co-ordinate paid social campaigns including budget forecasting, A/B testing, advanced targeting, and segmentation techniques to deliver against KPIs. Lead in the planning and delivery of new business social pitches. Plan monthly social calendars for clients, producing content designed to grow following, increase engagement and build brand awareness. Create engaging social assets designed to generate buzz and drive conversations including, video, animation, and graphics.

Developing B2B and B2C social media strategies to enhance brand visibility and lead generation. Manage PPC campaigns across various platforms including Google Ads, LinkedIn, Meta and Twitter - optimising for ROAS. Conduct in-depth competitor analysis and market research to inform strategic decisions and campaign adjustments. Utilise social pixels and Google Analytics to track website traffic, analyse user behaviour, and measure conversion rates. Implement advanced targeting and retargeting strategies to maximise ad reach and efficiency. Monitor and report on campaign performance metrics, adjusting tactics to meet KPIs and drive continuous improvement. Collaborate with sales and marketing teams to align social media efforts with broader business objectives and campaigns.