Available to hire
Professional with more than 35 years of experience in Public Relations, Corporate Communications, Marketing, Sustainability and Sales built on diverse and complementary experiences in Brazilian and multinational companies, PR agencies, public sector and NGOs.
Ability in interpersonal relationships and strong academic background. Flexibility, creativity and capacity to adapt are characteristics developed along professional career and projects in personal life like trips to study and work in The United States and Portugal for more than five years.
Skills
Experience Level
Expert
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced
Work Experience
Marketing Assistant at SAP Portugal
March 1, 2022 - PresentCreated and managed demand generation strategies focusing on education; negotiated commercial proposals; planned and coordinated online and onsite events; developed and managed promotional strategies for educational services.
Public Relations Consultant at DOM Comunicação
April 1, 2009 - December 1, 2024Consultancy in PR and Corporate Communications delivering PR projects, stakeholder engagement, social media campaigns, media relations, crisis management, events and institutional presentations for clients including Abracom, Nubank, Athena Saúde, Bahia Mineração, InBev, ABC Brasil, WTTC, Instituto Unibanco, Tivoli Hotels, Monster Brasil, Red Hat, Marco Consultora and ASUS, CDN Comunicação, Máquina CW, Vianews.
Communications and Ombudsman Manager at CCR Metrô Bahia
September 1, 2015 - February 1, 2019Corporate Communications and Ombudsman executive. Managed 26 people and communications agencies; led integrated communications (internal, media relations, social media, crisis management, events, sponsorship, market research, spokesperson training); reformulated Ombudsman processes and technology; led Sustainability Committee initiatives.
Corporate Communications Coordinator at BASF S/A
October 1, 2009 - March 1, 2015Managed integrated Corporate Communications for the Crop Protection Division and Fundação Espaço ECO; internal/external communications, crisis management, media relations, sponsorship coordination, message development, and executive alignment; represented the company in industry committees (ANDEF, CIB, SINDIVEG).
Corporate Communications Coordinator at CARREFOUR COMÉRCIO INDÚSTRIA LTDA
February 1, 2008 - January 1, 2009Managed media relations, crisis prevention and management, corporate website and intranet, internal communications support with HR; contributed to structuring the Communications Department and processes.
Public Relations Manager (Klabin account) / Public Relations Manager (Agency) at IMAGEM CORPORATIVA COMUNICAÇÃO LTDA
June 1, 2005 - February 28, 2008Public Relations Manager for Klabin (Brazil's largest packaging paper producer) from 2005-06 to 2007-11; followed by Public Relations Manager of the agency from 2007-12 to 2008-02.
Communications Manager at SENAC SÃO PAULO CENTRO DE TECNOLOGIA E GESTÃO DO TERCEIRO SETOR
October 1, 2004 - June 1, 2005Responsible for internal and external communications (media relations, key messages, spokesperson training, crisis prevention and management, websites and social media); supported coordination of social networks in low-income communities.
Communications Coordinator at CDI - SP Comitê para Democratização da Informática de São Paulo
November 1, 2002 - July 1, 2004Participated in social mobilization strategies for CDI Network; managed internal and external communications; managed strategic alliances and sponsorships; coordinated the manual 'What Companies Can Do for Digital Inclusion' in partnership with Ethos Institute.
Public Relations Manager for Klabin at Imagem Corporativa Comunicação Ltda
June 1, 2005 - November 30, 2007Planning and management of institutional relations (partnerships, sponsorships, donations, articles, speeches, awards); media relations, internal communications, social media, crisis prevention and management.
Public Relations Manager at Imagem Corporativa Comunicação Ltda
December 1, 2007 - February 28, 2008Agency PR leadership focusing on Klabin’s accounts and broader PR activities; client acquisition and service delivery.
Communications Coordinator at CDI -SP COMITÊ PARA DEMOCRATIZAÇÃO DA INFORMÁTICA OF SÃO PAULO
November 1, 2002 - July 1, 2004Social mobilization strategies for the CDI Network; internal/external communications; strategic alliances and sponsorships; manual development for companies for digital inclusion.
Education
Module 1: Management of Business and Brands in Social Media at Aberje – Associação Brasileira de Comunicação Empresarial, São Paulo, Brazil
January 1, 2020 - January 1, 2020Module 2: Digital Presence and Acting at Aberje – Associação Brasileira de Comunicação Empresarial, São Paulo, Brazil
January 1, 2020 - January 1, 2020Management of Non Governmental Organizations at GIFE Groups of Institutes, Foundations and Enterprises, São Paulo, Brazil
January 1, 2002 - January 1, 2002International Certificate Program, Marketing at University of California, Berkeley, USA
January 1, 1999 - January 1, 1999Sports and Special Events Strategic Planning and Sponsorship Development at University of California, Berkeley, USA
January 1, 1999 - January 1, 1999Specialist in Marketing Administration at Fundação João Pinheiro, Belo Horizonte, Brazil
January 1, 1996 - January 1, 1996Bachelor of Arts in Social Communication, Public Relations at Unicentro Newton Paiva, Belo Horizonte, Brazil
January 1, 1990 - January 1, 1990Senior High School at Priest River Lamanna High School, Priest River, USA
January 1, 1985 - January 1, 1985Module 1: Management of Business and Brands in Social Media at Aberje – Associação Brasileira de Comunicação Empresarial, São Paulo, Brazil
January 1, 2020 - January 1, 2020Module 2: Digital Presence and Acting at Aberje – Associação Brasileira de Comunicação Empresarial, São Paulo, Brazil
January 1, 2020 - January 1, 2020Management of Non Governmental Organizations at GIFE Groups of Institutes, Foundations and Enterprises, São Paulo, Brazil
January 1, 2002 - January 1, 2002International Certificate Program, Marketing at University of California, Berkeley, USA
January 1, 1999 - January 1, 1999Sports and Special Events Strategic Planning and Sponsorship Development at University of California, Berkeley, USA
January 1, 1999 - January 1, 1999Specialist in Marketing Administration at Fundação João Pinheiro, Belo Horizonte, Brazil
January 1, 1996 - January 1, 1996Bachelor of Arts in Social Communication, Public Relations at Unicentro Newton Paiva, Belo Horizonte, Brazil
January 1, 1990 - January 1, 1990Senior at High School at Priest River Lamanna High School, Priest River, USA
January 1, 1985 - January 1, 1985Qualifications
Module 1: Management of Business and Brands in Social Media
January 1, 2020 - January 1, 2020Module 2: Digital Presence and Acting
January 1, 2020 - January 1, 2020Management of Non Governmental Organizations
January 1, 2002 - January 1, 2002International Certificate Program, Marketing
January 1, 1999 - January 1, 1999Sports and Special Events Strategic Planning and Sponsorship Development
January 1, 1999 - January 1, 1999Specialist in Marketing Administration
January 1, 1996 - January 1, 1996Bachelor of Arts in Social Communication, Public Relations
January 1, 1990 - January 1, 1990Senior High School
January 1, 1985 - January 1, 1985Industry Experience
Media & Entertainment, Education, Non-Profit Organization, Software & Internet, Other, Professional Services
Skills
Experience Level
Expert
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