Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Results-driven Digital Marketing Specialist with 3+ years of hands-on experience leading full-scale marketing campaigns for both international clients and in-house brands. Skilled in content strategy, paid media, email marketing, influencer collaborations, and SEO. A strong communicator, team leader, and creative thinker focused on delivering real business results through smart digital strategies. I’ve created engaging and SEO-friendly content for multiple pages and campaigns, conducted keyword research, and optimized content for clarity and SEO performance.…Results-driven Digital Marketing Specialist with 3+ years of hands-on experience leading full-scale marketing campaigns for both international clients and in-house brands. Skilled in content strategy, paid media, email marketing, influencer collaborations, and SEO. A strong communicator, team leader, and creative thinker focused on delivering real business results through smart digital strategies. I’ve created engaging and SEO-friendly content for multiple pages and campaigns, conducted keyword research, and optimized content for clarity and SEO performance.

Praboshini Selvaraj

Content Creator, Copywriter, Brand Strategist, +2





Results-driven Digital Marketing Specialist with 3+ years of hands-on experience leading full-scale marketing campaigns for both international clients and in-house brands. Skilled in content strategy, paid media, email marketing, influencer collaborations, and SEO. A strong communicator, team leader, and creative thinker focused on delivering real business results through smart digital strategies. I’ve created engaging and SEO-friendly content for multiple pages and campaigns, conducted keyword research, and optimized content for clarity and SEO performance.…Results-driven Digital Marketing Specialist with 3+ years of hands-on experience leading full-scale marketing campaigns for both international clients and in-house brands. Skilled in content strategy, paid media, email marketing, influencer collaborations, and SEO. A strong communicator, team leader, and creative thinker focused on delivering real business results through smart digital strategies. I’ve created engaging and SEO-friendly content for multiple pages and campaigns, conducted keyword research, and optimized content for clarity and SEO performance.

Available to hire

Results-driven Digital Marketing Specialist with 3+ years of hands-on experience leading full-scale marketing campaigns for both international clients and in-house brands. Skilled in content strategy, paid media, email marketing, influencer collaborations, and SEO.

A strong communicator, team leader, and creative thinker focused on delivering real business results through smart digital strategies. I’ve created engaging and SEO-friendly content for multiple pages and campaigns, conducted keyword research, and optimized content for clarity and SEO performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Tamil

Advanced

Sinhala, Sinhalese

Advanced

French

Advanced

Work Experience

Senior Content Writer at Shift X Digital

May 1, 2022 - March 1, 2025

Developed content strategy for targeted audiences, collaborated with designers, developers, and marketing teams; conducted research and interviews for accuracy and depth; generated new leads through effective outreach; converted leads to sales through persuasive communication and follow-ups; expanded client base; managed a team of developers and designers; oversaw website development projects; conducted website audits to improve performance; provided ongoing website maintenance and support to clients.

Senior Content Writer at Be coded.lk

May 1, 2023 - October 1, 2023

Produced engaging content for websites and social media; developed content strategy for targeted audiences; collaborated with designers, developers, and marketing teams; conducted research and interviews for accuracy and depth; generated new leads through effective outreach; expanded client base; managed a team of developers and designers; coordinated and oversaw website development projects; conducted website audits to improve performance; provided website maintenance and support to clients.

Content Writer at A&S Group Holdings (Australia)

September 1, 2025 - Present

Content Writer (Remote) developing engaging content for websites and social media; supporting content strategy development for targeted audiences; collaborating with designers, developers, and marketing teams; conducting research and interviews for accuracy and depth; contributing to lead generation and client outreach; ensuring content aligns with brand voice and objectives.

Sales & Marketing Executive (Part Time) at A&S Group Holdings

February 1, 2023 - May 1, 2023

Planned and executed sales and marketing campaigns; coordinated with internal teams to deliver integrated marketing solutions; supported branding and campaign initiatives; contributed to developing targeted messaging and materials.