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I’m a seasoned fashion industry professional with extensive experience in retail buying, merchandising, sourcing, and brand management. I’ve built and scaled multi-category brands, led cross-functional teams, and formed strong partnerships with factories, retailers, and marketing teams to drive growth across North America and beyond. My focus is on end-to-end product development, e-commerce, wholesale strategy, and compelling brand storytelling. I thrive when turning concepts into commercially successful lines that resonate with customers and retailers alike.…I’m a seasoned fashion industry professional with extensive experience in retail buying, merchandising, sourcing, and brand management. I’ve built and scaled multi-category brands, led cross-functional teams, and formed strong partnerships with factories, retailers, and marketing teams to drive growth across North America and beyond. My focus is on end-to-end product development, e-commerce, wholesale strategy, and compelling brand storytelling. I thrive when turning concepts into commercially successful lines that resonate with customers and retailers alike.

AJ Majumdar

Merchandiser, Brand Designer, Brand Strategist, +2

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I’m a seasoned fashion industry professional with extensive experience in retail buying, merchandising, sourcing, and brand management. I’ve built and scaled multi-category brands, led cross-functional teams, and formed strong partnerships with factories, retailers, and marketing teams to drive growth across North America and beyond. My focus is on end-to-end product development, e-commerce, wholesale strategy, and compelling brand storytelling. I thrive when turning concepts into commercially successful lines that resonate with customers and retailers alike.…I’m a seasoned fashion industry professional with extensive experience in retail buying, merchandising, sourcing, and brand management. I’ve built and scaled multi-category brands, led cross-functional teams, and formed strong partnerships with factories, retailers, and marketing teams to drive growth across North America and beyond. My focus is on end-to-end product development, e-commerce, wholesale strategy, and compelling brand storytelling. I thrive when turning concepts into commercially successful lines that resonate with customers and retailers alike.

Available to hire

I’m a seasoned fashion industry professional with extensive experience in retail buying, merchandising, sourcing, and brand management. I’ve built and scaled multi-category brands, led cross-functional teams, and formed strong partnerships with factories, retailers, and marketing teams to drive growth across North America and beyond.

My focus is on end-to-end product development, e-commerce, wholesale strategy, and compelling brand storytelling. I thrive when turning concepts into commercially successful lines that resonate with customers and retailers alike.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Fluent

Work Experience

Founder & Brand Director at AREA STARS

January 1, 2017 - Present

Founded and grew AREA STARS into a multi-category contemporary fashion lifestyle brand. Recruited and managed a sales team across North America; led end-to-end buying, e-commerce assortment, product development, photography, marketing, and markdown cycles; created seasonal line plans by SKU and category for four categories; managed sample development for 25+ wholesale market periods; sourced factories and nurtured supplier relationships to meet deadlines and price targets; oversaw brand engagement across logos, merchandising, wholesale, PR, and events.

Founder & Brand Management Consultant at Scout HK

January 1, 2009 - Present

Launched multi-line consultancy focused on brand management: launches, wholesale and retail distribution, PR, marketing, merchandising, sourcing and special events. Recruited and managed reps across the world. Grew business to have secondary revenue division—wholesale sales agency, now representing 12-15 brands on a regular basis. Found, developed and launched new contemporary and designer fashion brands in women’s RTW, resort wear, handbags, jewelry and accessories. Pitched brands to boutique and national accounts; grew sales and margins at all accounts per brand; identified special events to enhance brand awareness; managed all aspects of brand engagement from logos to actual merchandise based on guidance from retailers.

Vice President, Sales & Merchandising at Havaianas/Style West

January 1, 2008 - January 1, 2012

Responsibility for Havaianas, Jules Smith, Butterfly Twists, and Cia Maritima brands. Successfully launched all brands in top retail accounts; drove sales at Neiman Marcus, Bergdorf Goodman, Nordstrom, Dillard’s, Von Maur, The Buckle, and Macy’s; recruited and managed merchandisers; merchandised and planned retail assortments customized by account; minimized margin risks through replenishment strategies while negotiating markup, receipts and marketing budgets with key accounts.

Manager, Sales & Merchandising at 7 for all Mankind

January 1, 2007 - January 1, 2008

Drove sales in 500+ doors including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Bloomingdale’s, Nordstrom, independent boutiques and overseas. Proactively built the online channel to represent more than 10% of total revenue. Recruited and managed all merchandisers; maximized sales via distribution and marketing strategies aligned with brand core competencies and editorial exposure.

Director of Sales – Polo Jeans Company at Polo Ralph Lauren

January 1, 2005 - January 1, 2007

Sales and merchandising management of the brand from inception to retail launch at department stores, independent boutiques, and abroad. Recruited and managed all merchandisers; minimized capital risk and vendor giveback through strategic pricing; traveled to China to oversee production in partnership with design.

Manager of Planning and Sales at Isabella Fiore

January 1, 2002 - January 1, 2005

Implemented merchant planning tools; increased revenue and margins by over 50% through proactive merchandising of designer matrix and driving top-line results with high-volume core brands.

RTW Sales Manager, Special Sizes at Josephine Chaus

January 1, 2000 - January 1, 2002

Sales and merchandising direction of petites and womens categories; developed strong partnerships with Macy’s and Dillard’s region buyers to competitively position heritage brand with national exclusives.

Buyer, RTW at Saks Fifth Avenue

January 1, 1998 - January 1, 2000

Buyer responsible for ready-to-wear assortments; developed relationships with key designers and brands to build compelling, market-relevant offerings.

DMM/DVP, Dresses at LORD & TAYLOR

January 1, 1993 - January 1, 1998

Trainee to DMM/DVP path focused on dresses; supported merchandising leadership and development of dress category.