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I'm Nodoka Shinohara, a results-driven digital marketer based in Munich. I specialize in data-driven marketing, social media management, and content strategy to grow global brands and drive measurable results. Over the past years I've collaborated with startups and large companies to optimize campaigns, boost engagement, and streamline marketing automation. I love turning insights into action and building lasting partnerships with clients and teams.…I'm Nodoka Shinohara, a results-driven digital marketer based in Munich. I specialize in data-driven marketing, social media management, and content strategy to grow global brands and drive measurable results. Over the past years I've collaborated with startups and large companies to optimize campaigns, boost engagement, and streamline marketing automation. I love turning insights into action and building lasting partnerships with clients and teams.

Nodoka Shinohara

Marketing Strategist, Performance Marketer, Data Analyst, +7

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I'm Nodoka Shinohara, a results-driven digital marketer based in Munich. I specialize in data-driven marketing, social media management, and content strategy to grow global brands and drive measurable results. Over the past years I've collaborated with startups and large companies to optimize campaigns, boost engagement, and streamline marketing automation. I love turning insights into action and building lasting partnerships with clients and teams.…I'm Nodoka Shinohara, a results-driven digital marketer based in Munich. I specialize in data-driven marketing, social media management, and content strategy to grow global brands and drive measurable results. Over the past years I've collaborated with startups and large companies to optimize campaigns, boost engagement, and streamline marketing automation. I love turning insights into action and building lasting partnerships with clients and teams.

Available to hire

I’m Nodoka Shinohara, a results-driven digital marketer based in Munich. I specialize in data-driven marketing, social media management, and content strategy to grow global brands and drive measurable results.

Over the past years I’ve collaborated with startups and large companies to optimize campaigns, boost engagement, and streamline marketing automation. I love turning insights into action and building lasting partnerships with clients and teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Japanese

Fluent

Korean

Intermediate

German

Beginner

Work Experience

Performance Marketing at Oscar Bravo (Lufthansa Group)

June 1, 2025 - Present

Analyzed social media performance data across multiple platforms to optimize campaigns and ensure continuous audience growth. Collaborated with creators to develop and implement content strategies that strengthened the Lufthansa fan community and brand engagement. Drove marketing automation initiatives by leveraging digital technologies to enhance targeting, personalization, and overall marketing efficiency.

Career Consultant at Cogs Japan

January 1, 2025 - Present

Developed and executed data-driven marketing strategies to attract top talent, enhancing the company’s brand in the digital recruitment space and optimizing talent acquisition processes. Conducted in-depth market research to identify industry trends, providing actionable insights that informed and refined talent acquisition strategies for high-impact results. Cultivated and maintained long-term client relationships, leveraging strategic insights to serve as a trusted advisor, helping companies build high-performing teams through targeted recruitment efforts.

Marketing Associate at BaryonBib

January 1, 2025 - February 28, 2025

Played a central role in social media management for the start-up, creating content and strategies to increase engagement and brand awareness.

Account Executive & Data Analyst at SivanS Ltd

July 1, 2024 - December 31, 2024

Positioned foreign companies in the Japanese market through in-depth market research, optimizing distribution channels and forging strategic partnerships with medical professionals for Isarely Medical, driving business growth. Strategically planned and executed social media marketing campaigns, leveraging engagement data to refine content strategies, significantly boosting brand visibility and fostering stronger audience interaction. Led and organized a high-impact medical facility tour for 40 hospital owners and CEOs, while developing and executing promotional event plans that maximized outcomes, enhanced stakeholder engagement, and delivered insightful post-event analysis for future strategic refinement.

Account Executive & Data Analyst at Nielsen

August 1, 2022 - March 31, 2024

Led the analysis of complex marketing data sets for top global brands (LVMH, Kirin, P&G, Shiseido, and L'Oreal), identifying actionable insights that optimized marketing spend and enhanced profitability. Developed Marketing Mix Modeling (MMM) to improve clients’ ROI and managed multiple projects for six global brands, delivering data-driven insights to guide strategic marketing decisions. Served as the Lead Analyst for a 400K € project with a leading Japanese staffing company, overseeing data analysis and assuming additional Client Services responsibilities to ensure successful delivery.

Associate Consultant (Business Process Delivery Associate) at Accenture Japan

March 1, 2020 - July 31, 2022

Conducted SEO performance analysis and optimized video creatives using Google Analytics, driving increased site traffic and conversions. Enhanced web advertisement structures through data-driven analysis, resulting in a 26% revenue boost. Led competitive analysis to improve internal advertisements, resulting in a 130% year-over-year sales increase for the client and a boost in revenue for Google and Accenture.

Performance Marketing at Lufthansa Group

June 1, 2025 - Present