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Nodoka Shinohara

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I'm Nodoka Shinohara, a results-driven digital marketer based in Munich. I specialize in data-driven marketing, social media management, and content strategy to grow global brands and drive measurable results.

About

I’m Nodoka Shinohara, a results-driven digital marketer based in Munich. I specialize in data-driven marketing, social media management, and content strategy to grow global brands and drive measurable results.

Over the past years I’ve collaborated with startups and large companies to optimize campaigns, boost engagement, and streamline marketing automation. I love turning insights into action and building lasting partnerships with clients and teams.

  • 6 years' experience
  • Joined December 2025

Languages

  • EnglishFluent
  • JapaneseFluent
  • KoreanIntermediate
  • GermanBeginner

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services

Work experience· 7 roles

Performance Marketing · Lufthansa GroupJun 2025 – Present · 1 yr 6 mos

Analyzed social media performance data across multiple platforms to optimize campaigns and ensure continuous audience growth. Collaborated with creators to develop and implement content strategies that strengthened the Lufthansa fan community and brand engagement. Drove marketing automation initiatives by leveraging digital technologies to enhance targeting, personalization, and overall marketing efficiency.

Performance Marketing · Oscar Bravo (Lufthansa Group)Jun 2025 – Present · 1 yr 6 mos

Analyzed social media performance data across multiple platforms to optimize campaigns and ensure continuous audience growth. Collaborated with creators to develop and implement content strategies that strengthened the Lufthansa fan community and brand engagement. Drove marketing automation initiatives by leveraging digital technologies to enhance targeting, personalization, and overall marketing efficiency.

Marketing Associate · BaryonBibJan 2025 – Feb 2025 · 2 mos

Played a central role in social media management for the start-up, creating content and strategies to increase engagement and brand awareness.

Career Consultant · Cogs JapanJan 2025 – Present · 1 yr 11 mos
Account Executive & Data Analyst · SivanS LtdJul 2024 – Dec 2024 · 6 mos
Account Executive & Data Analyst · NielsenAug 2022 – Mar 2024 · 1 yr 8 mos
Associate Consultant (Business Process Delivery Associate) · Accenture JapanMar 2020 – Jul 2022 · 2 yrs 5 mos

Education

EMBA · Technical University of Munich and University of St.Gallen2024 – 2026
BA in Law – Political Science and Economics · Nihon University2016 – 2020
EMBA · Technical University of Munich and University of St.Gallen2024 – 2026
BA of Law – Political Science and Economics · Nihon University2016 – 2020

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