Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a strategic marketing leader with 8+ years of international experience driving digital transformation and customer growth across banking, real estate, e-commerce, and entertainment. I've delivered measurable growth for Sony Music UK and KAYAK (Booking Holdings), managing multi-million-dollar budgets and optimizing global campaigns for maximum ROI. I'm skilled in multi-channel acquisition, retention, and loyalty marketing, with a proven track record of leading teams and partnering cross-functionally on brand and growth initiatives.…I'm a strategic marketing leader with 8+ years of international experience driving digital transformation and customer growth across banking, real estate, e-commerce, and entertainment. I've delivered measurable growth for Sony Music UK and KAYAK (Booking Holdings), managing multi-million-dollar budgets and optimizing global campaigns for maximum ROI. I'm skilled in multi-channel acquisition, retention, and loyalty marketing, with a proven track record of leading teams and partnering cross-functionally on brand and growth initiatives.

Gigi Makharadze

Growth Marketer, Marketing Strategist, Digital Marketer, +2





I'm a strategic marketing leader with 8+ years of international experience driving digital transformation and customer growth across banking, real estate, e-commerce, and entertainment. I've delivered measurable growth for Sony Music UK and KAYAK (Booking Holdings), managing multi-million-dollar budgets and optimizing global campaigns for maximum ROI. I'm skilled in multi-channel acquisition, retention, and loyalty marketing, with a proven track record of leading teams and partnering cross-functionally on brand and growth initiatives.…I'm a strategic marketing leader with 8+ years of international experience driving digital transformation and customer growth across banking, real estate, e-commerce, and entertainment. I've delivered measurable growth for Sony Music UK and KAYAK (Booking Holdings), managing multi-million-dollar budgets and optimizing global campaigns for maximum ROI. I'm skilled in multi-channel acquisition, retention, and loyalty marketing, with a proven track record of leading teams and partnering cross-functionally on brand and growth initiatives.

Available to hire

I’m a strategic marketing leader with 8+ years of international experience driving digital transformation and customer growth across banking, real estate, e-commerce, and entertainment.

I’ve delivered measurable growth for Sony Music UK and KAYAK (Booking Holdings), managing multi-million-dollar budgets and optimizing global campaigns for maximum ROI. I’m skilled in multi-channel acquisition, retention, and loyalty marketing, with a proven track record of leading teams and partnering cross-functionally on brand and growth initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Head of Digital Marketing & Growth at ProCredit Bank

February 1, 2025 - Present

Lead digital growth strategy across acquisition and retention; align marketing with business goals and P&L. Orchestrate omnichannel campaigns (Meta, Google, Programmatic) and optimize site/app UX for conversion. Coordinate analytics, tracking, and experimentation to improve CAC/LTV efficiency.

Marketing Lead at ORBI Group

April 1, 2024 - January 31, 2025

Directed $300M+ real-estate campaigns (Cipriani Residences, Radisson Blu), boosting qualified leads by 30%. Managed a $5M media budget, reducing overall spend by 35% through media mix optimization, bidding strategies, and creative testing. Strengthened CRM and lead-gen processes, increasing investor inquiries by 20%.

Digital Marketing Manager at Scandiweb

July 1, 2023 - August 31, 2024

Delivered +25% ROI and +15% conversions for international e-commerce clients. Optimized cross-channel strategies across paid social, search, and programmatic; built training to lift execution by 15%.

Digital Marketing Executive at Sony Music UK

July 1, 2022 - July 31, 2023

Managed a $6M media budget; improved ROI by 35% and engagement by 40% via data-led targeting and creative. Reduced CPA by 30%; partnered with global creative to align campaigns with artist and label objectives.

Performance Marketer at KAYAK (Booking Holdings)

July 1, 2021 - July 31, 2022

Increased ROAS by 40% and CTR by 18% in UK/EU PPC; lowered CPC by 15% through segmentation and bidding. Managed a $3M budget, maximizing efficiency and conversions.

Digital Marketing Manager at H - Group

August 1, 2017 - September 30, 2020

Increased qualified leads by 30% and reduced CPL by 18% across multiple developments with a $1M budget. Scaled paid media and CRM strategies to maximize lead flow and sales conversion.

Digital Marketing Lecturer at Digital Institute

March 1, 2024 - June 30, 2024

Taught Digital Marketing principles (PPC, SEO, Analytics) and prepared students for industry roles.