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Hi, I’m Anthon ia A Wele Udumeh, a marketing professional with over eight years of experience driving growth for consumer packaged goods brands. I combine customer insights, financial acumen, and cross-functional leadership to craft business cases and win-win campaigns that move the needle. I thrive in fast-paced environments, build strong relationships with stakeholders, and translate whitespace into opportunities with agile marketing strategies and partnerships. I’m passionate about turning data into actionable plans and delivering measurable ROI.…Hi, I’m Anthon ia A Wele Udumeh, a marketing professional with over eight years of experience driving growth for consumer packaged goods brands. I combine customer insights, financial acumen, and cross-functional leadership to craft business cases and win-win campaigns that move the needle. I thrive in fast-paced environments, build strong relationships with stakeholders, and translate whitespace into opportunities with agile marketing strategies and partnerships. I’m passionate about turning data into actionable plans and delivering measurable ROI.

ANTHONIA A WELE UDEMEH

Brand Strategist, Marketing Strategist, Product Marketer, +2

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Hi, I’m Anthon ia A Wele Udumeh, a marketing professional with over eight years of experience driving growth for consumer packaged goods brands. I combine customer insights, financial acumen, and cross-functional leadership to craft business cases and win-win campaigns that move the needle. I thrive in fast-paced environments, build strong relationships with stakeholders, and translate whitespace into opportunities with agile marketing strategies and partnerships. I’m passionate about turning data into actionable plans and delivering measurable ROI.…Hi, I’m Anthon ia A Wele Udumeh, a marketing professional with over eight years of experience driving growth for consumer packaged goods brands. I combine customer insights, financial acumen, and cross-functional leadership to craft business cases and win-win campaigns that move the needle. I thrive in fast-paced environments, build strong relationships with stakeholders, and translate whitespace into opportunities with agile marketing strategies and partnerships. I’m passionate about turning data into actionable plans and delivering measurable ROI.

Available to hire

Hi, I’m Anthon ia A Wele Udumeh, a marketing professional with over eight years of experience driving growth for consumer packaged goods brands. I combine customer insights, financial acumen, and cross-functional leadership to craft business cases and win-win campaigns that move the needle.

I thrive in fast-paced environments, build strong relationships with stakeholders, and translate whitespace into opportunities with agile marketing strategies and partnerships. I’m passionate about turning data into actionable plans and delivering measurable ROI.

Skills

Branding

Copywriting

Data Visualization

Experience Level

Branding

Expert

Copywriting

Intermediate

Data Visualization

Intermediate

Work Experience

Product Manager – Cinnamon Rolls, Scones & Better for You at Give & Go Prepared Foods – Mondelez

August 1, 2021 - Present

Developed and executed long-term strategy for Breakfast subcategories and Better-for-You portfolio. Built an innovation pipeline using consumer insights from Suzy and Nielsen, launching products that achieved over 60% YoY growth. Led on-the-go market strategy and integrated marketing campaigns, refining brand positioning and partnering with key brand partners and external agencies to drive approximately $20M in annual sales growth. Coordinated cross-functional, cross-border teams to deliver cohesive plans. Evaluated North American & global innovations, developing Canadian-led Oreo bakery items that delivered 300% category sales growth. Managed category budget and identified cost-saving measures, cutting trial time for new product innovations to save 20% on NPD costs.

Assistant Brand Manager – Candy at Dare Foods

October 1, 2020 - August 1, 2021

Led cross-functional teams including product development and regulatory to influence brand decisions for Real Fruit brand; developed pricing, sales forecast, sizing and distribution. Created 8 new sour candy SKUs for test marketing, leading to a national launch in eight seasonal and everyday varieties. Leveraged AC Nielsen and Cognos data to identify unmet needs and trends. Worked with key accounts to design low-sugar channel strategies, delivering over 40% incremental YoY growth.

Product & Marketing Manager – Herbal Tea at Herbal Fixx

May 1, 2018 - September 1, 2020

Set annual sales budget in collaboration with the sales team; monitored progress to ensure budget achievement. Launched 8 fruity herbal tea variants to address diabetes, supported by consumer insights and sample programs; contributed to $30M in incremental category growth. Optimized product range through engineering for process improvements and worked with R&D on reformulation, delivering over $18M in cost savings.

Project Manager at Storypage Limited – Marketing Agency

September 1, 2014 - May 1, 2018

Developed promotional materials for experiential product launches, boosting consumer engagement on digital platforms by 40% within 3 months. Organized client-specific projects and internal marketing activities, including seminars and events, reaching over 800 targeted audiences. Facilitated surveys and consumer panels to generate product ideas and best practices for clients.