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I am a Digital Marketing Specialist with 8+ years of experience in managing B2B and B2C campaigns across Government, Real Estate, F&B, Luxury, and Healthcare sectors. I specialize in SEO/SEM, PPC, and performance marketing with a strong focus on ROI, lead generation, and campaign optimization. I am hands-on with advertising platforms such as Google, Meta, LinkedIn, and TikTok, and I am proficient in analytics tools like GA4, Google Tag Manager, and Meta Pixel. I also work with CRM systems and marketing automation to streamline processes, track leads, and improve conversion rates.…I am a Digital Marketing Specialist with 8+ years of experience in managing B2B and B2C campaigns across Government, Real Estate, F&B, Luxury, and Healthcare sectors. I specialize in SEO/SEM, PPC, and performance marketing with a strong focus on ROI, lead generation, and campaign optimization. I am hands-on with advertising platforms such as Google, Meta, LinkedIn, and TikTok, and I am proficient in analytics tools like GA4, Google Tag Manager, and Meta Pixel. I also work with CRM systems and marketing automation to streamline processes, track leads, and improve conversion rates.

Anas Al-Qaissi

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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I am a Digital Marketing Specialist with 8+ years of experience in managing B2B and B2C campaigns across Government, Real Estate, F&B, Luxury, and Healthcare sectors. I specialize in SEO/SEM, PPC, and performance marketing with a strong focus on ROI, lead generation, and campaign optimization. I am hands-on with advertising platforms such as Google, Meta, LinkedIn, and TikTok, and I am proficient in analytics tools like GA4, Google Tag Manager, and Meta Pixel. I also work with CRM systems and marketing automation to streamline processes, track leads, and improve conversion rates.…I am a Digital Marketing Specialist with 8+ years of experience in managing B2B and B2C campaigns across Government, Real Estate, F&B, Luxury, and Healthcare sectors. I specialize in SEO/SEM, PPC, and performance marketing with a strong focus on ROI, lead generation, and campaign optimization. I am hands-on with advertising platforms such as Google, Meta, LinkedIn, and TikTok, and I am proficient in analytics tools like GA4, Google Tag Manager, and Meta Pixel. I also work with CRM systems and marketing automation to streamline processes, track leads, and improve conversion rates.

Available to hire

I am a Digital Marketing Specialist with 8+ years of experience in managing B2B and B2C campaigns across Government, Real Estate, F&B, Luxury, and Healthcare sectors. I specialize in SEO/SEM, PPC, and performance marketing with a strong focus on ROI, lead generation, and campaign optimization.

I am hands-on with advertising platforms such as Google, Meta, LinkedIn, and TikTok, and I am proficient in analytics tools like GA4, Google Tag Manager, and Meta Pixel. I also work with CRM systems and marketing automation to streamline processes, track leads, and improve conversion rates.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Advanced

Work Experience

Digital Marketing & Social Media Specialist at National Central Cooling Company

January 1, 2024 - Present

Managed and created SEO/SEM and PPC campaigns to drive qualified leads and improve visibility. Conducted keyword research, on-page/off-page SEO, and collaborated with developers on UX/UI improvements to enhance website performance and conversion rates. Ran Google Ads & Meta Ads campaigns, improving cost efficiency and ROI. Performed A/B testing and CRO to increase conversion rates. Tracked and reported KPIs (CTR, CPC, conversions, ROI) using GA4, Google Tag Manager, and Meta Pixel. Created, managed, and optimized campaigns on Google Ads and Meta Ads to maximize ROI and cost efficiency. Utilized CRM platforms to manage leads, monitor customer pipelines, and improve conversion rates.

Digital Marketing Executive & Performance Marketing Specialist at Leaders Marketing Agency

April 1, 2020 - January 1, 2024

Executed and managed Google Ads, Meta Ads, LinkedIn Campaign Manager, and TikTok Ads with measurable ROI for clients across Real Estate, F&B, Luxury, and Government sectors. Developed and optimized sales funnels to generate qualified leads and consistently meet client targets. Delivered lead generation campaigns with a focus on ROI, pipeline growth, and KPIs (CTR, CPC, CPA, ROAS). Used SEMrush, Ahrefs, and Search Console to improve SEO rankings and organic traffic. Designed and optimized landing pages and websites to support PPC and SEO campaigns, applying CRO techniques to maximize conversions. Implemented on-page and off-page SEO strategies to improve organic rankings and domain authority. Integrated campaign data with CRM systems (Salesforce, HubSpot) to track lead quality and support sales teams. Executed email marketing campaigns (newsletters, nurturing, follow-ups) and optimized performance through A/B testing.

Senior Digital Marketing Specialist at Pro Media 4Ps

January 1, 2017 - July 1, 2019

Planned, launched, and optimized paid media campaigns across Google Ads, Meta, and LinkedIn, managing budgets to maximize ROI. Conducted keyword research, targeting audiences, and bidding strategies to improve campaign performance. Produced and optimized SEO content (blogs, landing pages) and improved organic visibility with Screaming Frog & Search Console audits. Tracked and reported KPIs (CTR, CPC, CPA, ROAS) using GA4 and Meta Business Suite. Executed A/B testing and CRO to increase lead generation and lower acquisition costs.

Digital Marketing Specialist & Content Creator at Pro Media 4Ps

January 1, 2016 - January 1, 2017

Supported media buying activities on Meta and Google Ads, monitoring spend and results. Managed multi-channel campaigns (SEO, PPC, social media) with focus on lead generation. Created creative ads, copywriting, and landing pages optimized for performance. Collaborated with developers on website optimization and tracking setup.