I’m a social media manager and content strategist based in Santa Cruz, California, focused on building engaged online communities around creativity, identity, burnout, and emotional resilience. I work with musicians, artists, and creators to translate ideas into meaningful content and thoughtful engagement, often in remote, independent settings. I translate complex or sensitive topics into clear, approachable content while maintaining professionalism, boundaries, and audience trust. My work emphasizes narrative storytelling, ethical public communication, and sustainable engagement across platforms.

Sunshine Cantù

I’m a social media manager and content strategist based in Santa Cruz, California, focused on building engaged online communities around creativity, identity, burnout, and emotional resilience. I work with musicians, artists, and creators to translate ideas into meaningful content and thoughtful engagement, often in remote, independent settings. I translate complex or sensitive topics into clear, approachable content while maintaining professionalism, boundaries, and audience trust. My work emphasizes narrative storytelling, ethical public communication, and sustainable engagement across platforms.

Available to hire

I’m a social media manager and content strategist based in Santa Cruz, California, focused on building engaged online communities around creativity, identity, burnout, and emotional resilience. I work with musicians, artists, and creators to translate ideas into meaningful content and thoughtful engagement, often in remote, independent settings.

I translate complex or sensitive topics into clear, approachable content while maintaining professionalism, boundaries, and audience trust. My work emphasizes narrative storytelling, ethical public communication, and sustainable engagement across platforms.

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Language

English
Fluent

Work Experience

Founder & Host at The Sunshine Show (Podcast)
January 1, 2020 - Present
Produce and host a long-running podcast centered on musicians, artists, and creative professionals. Regularly explore topics such as burnout, motivation, identity, creative pressure, resilience, and life transitions. Develop and promote content across social media platforms to grow and maintain an engaged audience. Communicate sensitive subject matter responsibly without clinical language or oversimplification. Observe engagement trends and adjust messaging, tone, and posting cadence accordingly.
Content Writer & Strategist at Independent Projects
January 1, 2023 - Present
Write and develop long-form and short-form content focused on caregiving, emotional strain, recovery, and self-advocacy. Adapt personal and educational material into clear, audience-appropriate social media content. Maintain careful boundaries when discussing emotionally charged topics in public-facing spaces.

Education

Add your educational history here.

Qualifications

B.A. Sociology & Political Science
January 11, 2030 - December 23, 2025
M.A. Sociology (coursework completed)
January 11, 2030 - December 23, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services