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I’m a social media manager and content strategist based in Santa Cruz, California, focused on building engaged online communities around creativity, identity, burnout, and emotional resilience. I work with musicians, artists, and creators to translate ideas into meaningful content and thoughtful engagement, often in remote, independent settings. I translate complex or sensitive topics into clear, approachable content while maintaining professionalism, boundaries, and audience trust. My work emphasizes narrative storytelling, ethical public communication, and sustainable engagement across platforms.…I’m a social media manager and content strategist based in Santa Cruz, California, focused on building engaged online communities around creativity, identity, burnout, and emotional resilience. I work with musicians, artists, and creators to translate ideas into meaningful content and thoughtful engagement, often in remote, independent settings. I translate complex or sensitive topics into clear, approachable content while maintaining professionalism, boundaries, and audience trust. My work emphasizes narrative storytelling, ethical public communication, and sustainable engagement across platforms.

Sunshine Cantù

Social Media Manager, Content Strategist, Content Creator, +2

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I’m a social media manager and content strategist based in Santa Cruz, California, focused on building engaged online communities around creativity, identity, burnout, and emotional resilience. I work with musicians, artists, and creators to translate ideas into meaningful content and thoughtful engagement, often in remote, independent settings. I translate complex or sensitive topics into clear, approachable content while maintaining professionalism, boundaries, and audience trust. My work emphasizes narrative storytelling, ethical public communication, and sustainable engagement across platforms.…I’m a social media manager and content strategist based in Santa Cruz, California, focused on building engaged online communities around creativity, identity, burnout, and emotional resilience. I work with musicians, artists, and creators to translate ideas into meaningful content and thoughtful engagement, often in remote, independent settings. I translate complex or sensitive topics into clear, approachable content while maintaining professionalism, boundaries, and audience trust. My work emphasizes narrative storytelling, ethical public communication, and sustainable engagement across platforms.

Available to hire

I’m a social media manager and content strategist based in Santa Cruz, California, focused on building engaged online communities around creativity, identity, burnout, and emotional resilience. I work with musicians, artists, and creators to translate ideas into meaningful content and thoughtful engagement, often in remote, independent settings.

I translate complex or sensitive topics into clear, approachable content while maintaining professionalism, boundaries, and audience trust. My work emphasizes narrative storytelling, ethical public communication, and sustainable engagement across platforms.

Skills

Podcast Production

Copywriting

Experience Level

Podcast Production

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Founder & Host at The Sunshine Show (Podcast)

January 1, 2020 - Present

Produce and host a long-running podcast centered on musicians, artists, and creative professionals. Regularly explore topics such as burnout, motivation, identity, creative pressure, resilience, and life transitions. Develop and promote content across social media platforms to grow and maintain an engaged audience. Communicate sensitive subject matter responsibly without clinical language or oversimplification. Observe engagement trends and adjust messaging, tone, and posting cadence accordingly.

Content Writer & Strategist at Independent Projects

January 1, 2023 - Present

Write and develop long-form and short-form content focused on caregiving, emotional strain, recovery, and self-advocacy. Adapt personal and educational material into clear, audience-appropriate social media content. Maintain careful boundaries when discussing emotionally charged topics in public-facing spaces.