Available to hire
I’m Azza Tajini, a strategy and creative leader specializing in brand strategy, digital marketing, and multichannel campaigns across online and offline channels. I partner with founders and executives to define and execute holistic growth plans, align creative output with business goals, and drive measurable ROI. I thrive on building bold brand platforms, leading cross-functional teams, and delivering high-impact projects from concept to delivery. I combine strategic insight with storytelling and audience-focused design to grow brands and engage communities.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
French
Fluent
Work Experience
Head of Digital Marketing & Content Creation at TBWA Point Carre
January 1, 2021 - PresentLed digital marketing and content creation; developed detailed digital media plans; aligned with offline practices; coordinated with creative, media planning, and production teams to drive integrated campaigns.
Head of Strategy at CN’BEE Startup
January 1, 2021 - PresentDefined overall business strategy in coordination with founders and external advisors. Conducted market intelligence and translated strategic objectives into actionable roadmaps and KPIs. Led cross-functional collaboration and ensured alignment of creative output with client objectives and business growth.
Marketing Director at Nessma Broadcast
January 1, 2018 - January 1, 2021Directed marketing, audience growth, PR, and social media; oversaw editorial and media relations; led go-to-market and brand positioning strategies to strengthen market presence.
Key Account Manager at KAROUI & KAROUI Advertising
January 1, 2015 - January 1, 2017Managed client relationships, cross-functional teams, and campaigns; coordinated with strategic planners, creatives, production, and media partners to ensure client objectives were met.
Account Executive at KAROUI & KAROUI Advertising
January 1, 2013 - January 1, 2015Day-to-day client operations management; acted as liaison between clients and internal teams; briefed creative and production groups and presented results to clients.
Education
Master's in Marketing Intelligence & Strategic Monitoring at IHEC - Institut des hautes études commerciales de Carthage
January 11, 2030 - December 23, 2025Bachelor's in Management - Finance at IHEC - Institut des hautes études commerciales de Carthage
January 11, 2030 - December 23, 2025Qualifications
TCF C2 Level - French Language Proficiency
January 11, 2030 - December 23, 2025Industry Experience
Media & Entertainment, Telecommunications, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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