Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Abdul Rahim, a Marketing and Content Lead with 12+ years of experience in creative direction, brand strategy, and 360° campaigns for fashion, lifestyle, and consumer brands. I have strong UAE and Pakistan market expertise and deliver culturally relevant, performance-driven brand solutions. I specialize in integrated marketing across digital, social, e-commerce, retail, exhibitions, and influencer ecosystems, with hands-on content strategy, photography, videography, and production. I align creative vision with commercial goals through cross-functional collaboration, team leadership, and strategic execution. I’m seeking UAE-based roles in Creative Leadership, Brand/Marketing Management, and Content & Campaign Strategy within fashion and lifestyle brands.…I'm Abdul Rahim, a Marketing and Content Lead with 12+ years of experience in creative direction, brand strategy, and 360° campaigns for fashion, lifestyle, and consumer brands. I have strong UAE and Pakistan market expertise and deliver culturally relevant, performance-driven brand solutions. I specialize in integrated marketing across digital, social, e-commerce, retail, exhibitions, and influencer ecosystems, with hands-on content strategy, photography, videography, and production. I align creative vision with commercial goals through cross-functional collaboration, team leadership, and strategic execution. I’m seeking UAE-based roles in Creative Leadership, Brand/Marketing Management, and Content & Campaign Strategy within fashion and lifestyle brands.

Abdul Rahim

Creative Director, Art Director, Photographer, +2





I'm Abdul Rahim, a Marketing and Content Lead with 12+ years of experience in creative direction, brand strategy, and 360° campaigns for fashion, lifestyle, and consumer brands. I have strong UAE and Pakistan market expertise and deliver culturally relevant, performance-driven brand solutions. I specialize in integrated marketing across digital, social, e-commerce, retail, exhibitions, and influencer ecosystems, with hands-on content strategy, photography, videography, and production. I align creative vision with commercial goals through cross-functional collaboration, team leadership, and strategic execution. I’m seeking UAE-based roles in Creative Leadership, Brand/Marketing Management, and Content & Campaign Strategy within fashion and lifestyle brands.…I'm Abdul Rahim, a Marketing and Content Lead with 12+ years of experience in creative direction, brand strategy, and 360° campaigns for fashion, lifestyle, and consumer brands. I have strong UAE and Pakistan market expertise and deliver culturally relevant, performance-driven brand solutions. I specialize in integrated marketing across digital, social, e-commerce, retail, exhibitions, and influencer ecosystems, with hands-on content strategy, photography, videography, and production. I align creative vision with commercial goals through cross-functional collaboration, team leadership, and strategic execution. I’m seeking UAE-based roles in Creative Leadership, Brand/Marketing Management, and Content & Campaign Strategy within fashion and lifestyle brands.

Available to hire

I’m Abdul Rahim, a Marketing and Content Lead with 12+ years of experience in creative direction, brand strategy, and 360° campaigns for fashion, lifestyle, and consumer brands. I have strong UAE and Pakistan market expertise and deliver culturally relevant, performance-driven brand solutions.

I specialize in integrated marketing across digital, social, e-commerce, retail, exhibitions, and influencer ecosystems, with hands-on content strategy, photography, videography, and production. I align creative vision with commercial goals through cross-functional collaboration, team leadership, and strategic execution. I’m seeking UAE-based roles in Creative Leadership, Brand/Marketing Management, and Content & Campaign Strategy within fashion and lifestyle brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Urdu

Fluent

Hindi

Intermediate

Work Experience

Marketing and Content Head at EGO

January 1, 2018 - Present

Led end-to-end creative direction and brand storytelling across fashion campaigns, seasonal launches, and retail initiatives. Grew EGO’s Instagram from 150K to 1.3M through strategic content, campaigns, and influencer marketing. Developed and executed integrated marketing strategies across digital, social, e-commerce, exhibitions, and on-ground activations (Pakistan & UAE). Originated 360° campaigns from launch narratives to final communications and guided content strategy for social, website, email, and performance ads with strong brand consistency. Collaborated with design, merchandising, e-commerce, and retail teams to align messaging with commercial goals. Led production from storyboard and styling to fashion photography, videography, and post-production. Translated brand vision into visuals through shoots, lookbooks, and storytelling formats. Managed cross-functional teams, agencies, and vendors, upholding quality and timelines. Analyzed campaign performance (CTR, CPM, ROAS, CA

Concept Artist and Storyboard Artist at Geo TV Network

October 1, 2015 - October 1, 2018

Storyboard Artist across multiple titles; developed visual narratives scene-by-scene. Designed and illustrated cover pages for The Economist – 'Kaisa Hoga 20xx' (in collaboration with The Economist). Created 2D character animations and motion graphics for editorial and promotional use. Developed 2D graphic content for Election 2018 coverage. Created movie promotional assets for the animated film Donkey King and feature film Teefa in Trouble.

Visualizer at EGO

January 1, 2015 - October 1, 2015

Designed social media marketing creatives aligned with brand guidelines and campaign objectives. Executed fashion photography, graphic design, and post-production editing for digital and marketing assets. Created cross-platform content tailored for social, digital, and e-commerce marketing channels.

2D Artist and Graphic Designer at Vertex Media

June 1, 2011 - December 1, 2014

Concept Art and UI design of games and promotional iPhone apps. 2D graphical support for post production of Television Commercials.