Hi, I’m Sana Maqsood, a dynamic communications and partnerships professional currently contributing to IKEA Social Entrepreneurship Sweden with a focus on strategic growth and stakeholder engagement. My background spans migration policy programs, media partnerships, and social impact initiatives, including leadership roles at The Centrum Media and collaborations with UN agencies and NGOs. I’ve built data-driven content strategies, managed multi-million-dollar portfolios, and led cross-functional teams to amplify impact and visibility.

Sana Maqsood

Hi, I’m Sana Maqsood, a dynamic communications and partnerships professional currently contributing to IKEA Social Entrepreneurship Sweden with a focus on strategic growth and stakeholder engagement. My background spans migration policy programs, media partnerships, and social impact initiatives, including leadership roles at The Centrum Media and collaborations with UN agencies and NGOs. I’ve built data-driven content strategies, managed multi-million-dollar portfolios, and led cross-functional teams to amplify impact and visibility.

Available to hire

Hi, I’m Sana Maqsood, a dynamic communications and partnerships professional currently contributing to IKEA Social Entrepreneurship Sweden with a focus on strategic growth and stakeholder engagement. My background spans migration policy programs, media partnerships, and social impact initiatives, including leadership roles at The Centrum Media and collaborations with UN agencies and NGOs. I’ve built data-driven content strategies, managed multi-million-dollar portfolios, and led cross-functional teams to amplify impact and visibility.

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Language

English
Fluent
Swedish
Beginner

Work Experience

Program Support Coordinator at International Centre for Migration Policy Development (ICMPD)
January 1, 2018 - January 1, 2019
Developed and managed strategic communication plans for international migration-focused projects in Turkey; led knowledge-sharing initiatives and collaboration with international NGOs and government entities to ensure cohesive messaging and strategic outreach.
Content Manager at The Centrum Media Pakistan
January 1, 2019 - January 1, 2021
Designed and implemented data-driven content strategies, increasing engagement across digital platforms by 50%; led multimedia content production and ensured brand consistency; established content governance and quality control aligned with industry best practices.
Strategic Partnerships & Business Development Lead at The Centrum Media Pakistan
January 1, 2022 - January 1, 2025
Architected and managed strategic partnerships with UN agencies (UNICEF, UNDP, UN Women) and other partners; oversaw $3M+ project portfolios spanning climate resilience, gender equity, migration awareness, and economic empowerment; led end-to-end donor engagement, CRM implementation, and a team of 8+ professionals.
Strategic Partnerships & Communications Lead at IKEA Social Entrepreneurship
January 1, 2025 - Present
Dynamic business development and strategic communications leadership with a focus on accelerator programs, donor engagement, and stakeholder alignment across international partners.
Assistant Manager - Business Development & Communications at Complete Human Resource Solutions (CHRS Pakistan)
January 1, 2016 - January 1, 2017
Designed and executed corporate communications strategies; led market positioning and donor engagement; developed proposals and grants; coordinated cross-functional teams and managed budgets and KPIs.
Communications & Advocacy Specialist at War Against Rape Pakistan
January 1, 2017 - January 1, 2018
Designed and executed campaigns to advocate for gender equality and women’s rights; developed policy briefs, reports, and media toolkits; secured media partnerships to amplify advocacy messages.
Co-worker Engagement Coordinator (Intern) at IKEA Social Entrepreneurship
January 1, 2016 - January 1, 2017
Drove co-worker engagement across accelerator programs; coordinated communications and interviews; prepared leadership updates and impact storytelling; collected and reported feedback to showcase outcomes.

Education

Bachelor’s in Electrical Engineering at Air University, Islamabad
January 1, 2011 - January 1, 2014
Certificate in Project Management & Public Administration at HRDN, Islamabad
January 1, 2015 - January 1, 2016
Certificate in Future of Business (Intercompany Course for Changemakers) - 11th Edition at Ashoka, Sweden / Human Resource Development Network; Pakistan
January 1, 2025 - January 1, 2025

Qualifications

Certificate in Future of Business (Intercompany Course for Changemakers) - 11th Edition
January 1, 2025 - January 1, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Education, Government, Other