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I'm Mookyung Sohn, a Creative Director focused on luxury eyewear and immersive products. I innovate through story, form, and emerging technology, leading design direction from concept to production across 3D modeling, materials, AR/VR experiences, and premium packaging. Over the past decade I have steered eyewear brands such as Garrett Leight California Optical and Mr. Leight, built AR apps for music labels (4EVAR for Evar Records, Strange Attractors textile AR), and founded experimental AR textile projects. I thrive at the intersection of craft, technology, and storytelling to create tactile, memorable experiences.…I'm Mookyung Sohn, a Creative Director focused on luxury eyewear and immersive products. I innovate through story, form, and emerging technology, leading design direction from concept to production across 3D modeling, materials, AR/VR experiences, and premium packaging. Over the past decade I have steered eyewear brands such as Garrett Leight California Optical and Mr. Leight, built AR apps for music labels (4EVAR for Evar Records, Strange Attractors textile AR), and founded experimental AR textile projects. I thrive at the intersection of craft, technology, and storytelling to create tactile, memorable experiences.

Mookyung Sohn

Creative Director, Designer, Product Designer, +3

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I'm Mookyung Sohn, a Creative Director focused on luxury eyewear and immersive products. I innovate through story, form, and emerging technology, leading design direction from concept to production across 3D modeling, materials, AR/VR experiences, and premium packaging. Over the past decade I have steered eyewear brands such as Garrett Leight California Optical and Mr. Leight, built AR apps for music labels (4EVAR for Evar Records, Strange Attractors textile AR), and founded experimental AR textile projects. I thrive at the intersection of craft, technology, and storytelling to create tactile, memorable experiences.…I'm Mookyung Sohn, a Creative Director focused on luxury eyewear and immersive products. I innovate through story, form, and emerging technology, leading design direction from concept to production across 3D modeling, materials, AR/VR experiences, and premium packaging. Over the past decade I have steered eyewear brands such as Garrett Leight California Optical and Mr. Leight, built AR apps for music labels (4EVAR for Evar Records, Strange Attractors textile AR), and founded experimental AR textile projects. I thrive at the intersection of craft, technology, and storytelling to create tactile, memorable experiences.

Available to hire

I’m Mookyung Sohn, a Creative Director focused on luxury eyewear and immersive products. I innovate through story, form, and emerging technology, leading design direction from concept to production across 3D modeling, materials, AR/VR experiences, and premium packaging.

Over the past decade I have steered eyewear brands such as Garrett Leight California Optical and Mr. Leight, built AR apps for music labels (4EVAR for Evar Records, Strange Attractors textile AR), and founded experimental AR textile projects. I thrive at the intersection of craft, technology, and storytelling to create tactile, memorable experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Surface Pattern Design

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Korean

Fluent

Work Experience

Eyewear Consultant & Designer at Magnum Opus Agency

September 1, 2025 - Present

Concepted eyewear designs for a leading activewear brand’s new category expansion.

AR Designer & Developer at 4EVAR App, Evar Records

July 1, 2021 - December 1, 2023

Designed and developed 4EVAR, an innovative augmented reality app for Evar Records, an electronic music label founded in 2020 by Aura T-09 (Marcia Pinna) and Trickfinger (John Frusciante). Built immersive AR experiences using Unity, ARKit, and ARCore, where graphic merchandise triggers animations, music, and videos featuring artists’ content. Combined expertise in AR development, UI/UX design, and graphic integration.

Senior Product Designer at Garrett Leight California Optical / Mr. Leight

January 1, 2018 - May 1, 2025

Led creative and design direction as Head Eyewear Designer for Los Angeles-based luxury brands Garrett Leight California Optical and Mr. Leight, driving conceptual design and execution. Bridged concept and production through technical 2D/3D development, rendering, and animation, emphasizing material innovation, surface detailing, and refined fit. Designed packaging, product, and in-store collateral to translate brand identity into immersive, tactile experiences, enhancing customer engagement.

Onsite Freelance Surface Designer at Allegro Creative Designs

October 1, 2016 - January 1, 2018

Created original prints for textiles and packaging for a leading product design house in the beauty industry, focusing on innovative surface designs. Utilized CAD to develop production-ready designs, ensuring alignment with brand aesthetics and market trends.

Founder & AR Designer/Developer at Strange Attractors

June 1, 2016 - January 1, 2018

Founded and created Strange Attractors, an augmented reality textile shop and app that playfully strives to alter your reality through original, handcrafted textile patterns. Designed and developed the Strange Attractors AR app using Unity and Vuforia, enabling my custom textile patterns on clothing and accessories to trigger immersive AR experiences that enhance perception and connect users to parallel realms. Crafted all textile designs, blending AR development and UI/UX expertise to deliver bold, interactive artistic experiences.

Freelance Textile Designer at BCBGMAXAZRIA Group

August 1, 2015 - February 1, 2016

Designed original artwork for textiles, burnouts, laser cuts, and embroidery for BCBG, BCBGeneration, and Hervé Léger, emphasizing engineered garments. Supported full-time designers in concept development and production execution, delivering high-quality, trend-driven designs.

Textile Designer at Manhattan Beachwear

January 1, 2014 - June 1, 2015

Developed original prints and refined studio artwork for one of the largest U.S. swim and activewear companies, collaborating with brands like Nanette Lepore, Polo Ralph Lauren, and Adidas. Created repeats, performed color indexing, and adapted artwork across diverse styles and fabrication needs.

Fabric Print Designer at R’Novate (CloverCanyon/Dream Daily for Anthropologie)

April 1, 2012 - May 1, 2012

Conducted print research and developed original artwork for an eclectic, high-end fashion line, focusing on photo-collages, natural textures, and trompe l’oeil effects. Designed engineered garments that blended conceptual visuals with garment construction.

Design Assistant at Freckles Studio

April 1, 2008 - July 1, 2008

Designed web, print, and logo assets for a NYC graphic design studio serving artists, galleries, and fashion designers, ensuring cohesive brand visuals. Supported updates and imaging for client projects, enhancing visual storytelling.

Shop Associate at kioskkiosk llc

February 1, 2008 - July 1, 2008

Managed shop operations and processed/packaged orders for a NYC design shop curating everyday objects by country of origin, enhancing customer experience. Supported storytelling through object curation, aligning with the shop’s narrative focus.

Freelance Visual Artist/Stylist at Nickelodeon

January 1, 2006 - Present

Collaborated with Nickelodeon’s design team to create stop-motion animated TV shorts featuring characters from SpongeBob SquarePants, Avatar: The Last Airbender, and Zoey 101. Sourced materials, styled scenes, and animated tactile collage compositions frame by frame.