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Strategic, research-driven manager with a global mindset and a passion for innovation. I’ve built a background in marketing and product management, mainly in tech and consumer electronics, and I’ve led small teams to deliver real results. I love figuring out what customers really want and turning that into smart strategies. I’m keen to work in a start-up or international company where I can help shape strategy, lead projects, and keep learning along the way.…Strategic, research-driven manager with a global mindset and a passion for innovation. I’ve built a background in marketing and product management, mainly in tech and consumer electronics, and I’ve led small teams to deliver real results. I love figuring out what customers really want and turning that into smart strategies. I’m keen to work in a start-up or international company where I can help shape strategy, lead projects, and keep learning along the way.

Anna Kryukova

Product Marketer, Growth Marketer, Marketing Strategist, +4

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Strategic, research-driven manager with a global mindset and a passion for innovation. I’ve built a background in marketing and product management, mainly in tech and consumer electronics, and I’ve led small teams to deliver real results. I love figuring out what customers really want and turning that into smart strategies. I’m keen to work in a start-up or international company where I can help shape strategy, lead projects, and keep learning along the way.…Strategic, research-driven manager with a global mindset and a passion for innovation. I’ve built a background in marketing and product management, mainly in tech and consumer electronics, and I’ve led small teams to deliver real results. I love figuring out what customers really want and turning that into smart strategies. I’m keen to work in a start-up or international company where I can help shape strategy, lead projects, and keep learning along the way.

Available to hire

Strategic, research-driven manager with a global mindset and a passion for innovation. I’ve built a background in marketing and product management, mainly in tech and consumer electronics, and I’ve led small teams to deliver real results. I love figuring out what customers really want and turning that into smart strategies.

I’m keen to work in a start-up or international company where I can help shape strategy, lead projects, and keep learning along the way.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Russian

Advanced

Work Experience

Head of Marketing / CEO at CTRL Play Gaming Centers

January 1, 2015 - December 31, 2019

Managed a team of 15 and oversaw daily operations. Designed hardware and software infrastructure. Improved margins by 34% across 7 branches within 3 months. Led company training and media relations.

Merchandise & Marketing Manager at Tonino Lamborghini Mobile

January 1, 2014 - December 31, 2017

Developed creative concepts increasing sales profit by 30%; Reduced packaging costs by 6% while improving shelf visibility; Managed quality control of packaging with Asia-based manufacturers; Designed retail display assets; Reduced ad costs in Dubai & SEA by 12% via improved contractor communication.

Product Marketing Manager at Intelkon

March 1, 2021 - February 28, 2022

Introduced a data-based product discovery approach. Conducted user-behavior analysis to support product strategy. Built email campaigns achieving 26% open rates.

Marketing Head at Ventmachine

January 1, 2020 - December 31, 2021

Led complete redesign of a 100+ page website, increasing visibility by 65%. Moved ads in-house, boosting lead volume by 47%. Streamlined 250+ content assets into a cohesive system. Delivered full company rebrand including brand book.

Product Evangelist at Termius

September 1, 2024 - January 1, 2025

Promoted and evangelized the product in New Zealand, driving adoption and engagement among target users.

Product Marketing Manager at Intelon – Moscow

March 1, 2021 - May 1, 2022

Introduced a data-based product discovery approach; conducted user-behavior analysis to support product strategy; built email campaigns achieving strong engagement; led loyalty program improvements reducing churn.

Product Marketing Manager at Gizmo – Greece

May 1, 2022 - January 1, 2024

Produced content for product updates, email campaigns, and in-app messaging; analyzed customer behavior and UX patterns to guide feature development; coordinated with design and product teams to ensure messaging accuracy; contributed to launches increasing market share from 23% to 41%.

Head of Marketing at Ventmachine – Moscow

January 1, 2020 - December 31, 2021

Led complete website redesign (100+ pages) increasing visibility; moved ads in-house boosting lead volume; streamlined content assets; delivered a full corporate rebrand including brand book and identity.