I’m a digital marketing professional with experience across luxury real estate, wellness, and lifestyle brands. I focus on social media, content strategy, Meta paid campaigns, and customer engagement. I excel at coordinating digital campaigns end-to-end, managing premium content production, supporting e-commerce growth, and tracking performance metrics while preserving refined luxury brand aesthetics.

LILYA ATFAOUI

I’m a digital marketing professional with experience across luxury real estate, wellness, and lifestyle brands. I focus on social media, content strategy, Meta paid campaigns, and customer engagement. I excel at coordinating digital campaigns end-to-end, managing premium content production, supporting e-commerce growth, and tracking performance metrics while preserving refined luxury brand aesthetics.

Available to hire

I’m a digital marketing professional with experience across luxury real estate, wellness, and lifestyle brands. I focus on social media, content strategy, Meta paid campaigns, and customer engagement.

I excel at coordinating digital campaigns end-to-end, managing premium content production, supporting e-commerce growth, and tracking performance metrics while preserving refined luxury brand aesthetics.

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Experience Level

Language

Arabic
Fluent
English
Fluent
French
Advanced

Work Experience

Marketing Specialist at Baniyas Investment & Development Company
January 1, 2024 - January 1, 2025
Planned and executed digital and social campaigns aligned with luxury residential launches and brand initiatives. Managed social media content calendars and coordinated posts, reels, captions, and visuals across platforms. Collaborated with designers, photographers, videographers, and external agencies to deliver premium, on-brand content. Supported Meta paid campaigns and digital performance initiatives, tracking reach, engagement, and traffic to optimize campaign effectiveness. Contributed to campaign analysis and reporting, providing insights to optimize content and digital spend. Ensured consistent luxury brand presentation across digital touchpoints, including website content and promotional materials.
Retail Client Advisor at Technogym – Abu Dhabi, UAE
January 1, 2023 - January 1, 2024
Supported premium brand storytelling and retail campaigns within a luxury wellness environment. Delivered personalized customer experiences aligned with lifestyle, performance, and brand positioning. Assisted with local execution of global brand initiatives, ensuring consistency across physical and digital touchpoints.
Freelance Digital Marketing & Brand Support at UAE
January 1, 2017 - January 1, 2023
Managed social media content, content calendars, and digital campaigns for lifestyle and fashion-related brands. Executed influencer gifting campaigns and collaborations aligned with brand image and campaign goals. Supported Meta paid campaigns, performance tracking, and optimization of content and engagement.
Sales Manager at Rayqube Future Tech
January 1, 2019 - January 1, 2020
Developed storytelling-led proposals and campaign concepts for experiential marketing platforms and brand activations. Supported digital and experiential campaigns by translating brand ideas into customer-facing concepts and presentations.

Education

MBA in Marketing at SBS Swiss Business School, UAE
January 11, 2030 - January 1, 2023
Bachelor of Fundamental Management at Sup De Co, Morocco
January 11, 2030 - January 1, 2013
Advanced Digital Marketing at Brandford Education, UAE
January 11, 2030 - January 1, 2023
Graphic Design Fundamentals at Udemy
January 1, 2025 - December 24, 2025

Qualifications

MBA in Marketing
January 11, 2030 - January 1, 2023
Bachelor of Fundamental Management
January 11, 2030 - January 1, 2013
Advanced Digital Marketing
January 11, 2030 - January 1, 2023
Graphic Design Fundamentals
January 1, 2025 - December 24, 2025

Industry Experience

Real Estate & Construction, Retail, Media & Entertainment, Professional Services, Software & Internet