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I'm Xu Yixin, a Taylor's University Digital Marketing student with a passion for innovation and experimentation.

About

I’m Xu Yixin, a Taylor’s University Digital Marketing student with a passion for innovation and experimentation. I thrive on challenges and have experience across cross-border e-commerce, sales, live streaming, and marketing.

I value clear communication, continuous learning, and turning creativity into practical digital marketing results.

  • 2 years' experience
  • Joined December 2025

Languages

  • ChineseFluent
  • EnglishFluent

Industry experience

  • Software & Internet
  • Retail
  • Media & Entertainment

Work experience

SaaS Sales & Software Specialist · Enterprise WeChatJan 2023 – Jun 2023 · 6 mos

Explained software functions to enterprise clients; developed sales strategies and signed 15+ enterprise clients;Customized solutions and after-sales support.

Live Streamer, Model & Sales · Douyin (Tea & Clothing)Jan 2022 – Dec 2023 · 2 yrs

Part-time live streaming sales for tea and clothing on Douyin; average order value 80-199 RMB; generated 5000+ RMB GMV in 2-hour sessions; clothing photoshoots and video production.

Cross-border E-commerce Operations · Japanese MercariJun 2019 – Aug 2019 · 3 mos

Operated Japanese Mercari e-commerce; product selection, listing, and customer service; maximum monthly sales of 1,000,000 JPY.

Education

Bachelor of Digital Marketing · Taylor's University2023 – 2025

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