Copywriter at JULO

Craft concepts and copies for big campaign to tiny banners, and everything in between • Drive end-to-end creative process—ideation, brainstorming, and shaping narratives across video ads, in-app promos, banners, even UX copy • Collaborate closely with cross-functional teams to craft campaigns and creative materials tailored to various objectives, from marketing and product to design and compliance

Senior Copywriter at Pegipegi

Built the brand’s tone of voice and style guide to unify communication across channels • Developed campaign ideas and creative strategies that balanced brand love and business goals

Online Editor/Social Media Manager at DestinAsian Media Group

Created digital amplification ideas and executions for premium clients like Louis Vuitton, OPPO, Breitling, and Bvlgari • Planned, strategized, and executed multi-channel distribution for editorial content: social media, digital ads, and website