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I build brand strategies that drive sustainable growth: positioning, identity frameworks, messaging hierarchies, and visual systems that differentiate startups, command markets, and fuel 10-20% revenue increases in <6 months. • Developed proprietary branding and messaging frameworks for startups and entrepreneurs: The BrandMana. Battle-tested systems that cement positioning, accelerate brand building, scale products, and and help founders go from 0 to 1, and 1-100 in strides. • Expert in messaging, brand voice, and creative copywriting. Word-craft, strategic messaging architecture, brand personalities, tone systems, website copy, and campaign content that resonate emotionally, build trust, and turn audiences into advocates. • Guide founders from chaos to clarity: leading workshops and strategic sprints that define brand identity, map market positioning and go-to-market plans, and deliver actionable playbooks that scale with your business. • Scaling and coaching marketing teams to execute with brand consistency and strategic focus, helping startups and SMEs grow from bootsrapped to steamrolling.…I build brand strategies that drive sustainable growth: positioning, identity frameworks, messaging hierarchies, and visual systems that differentiate startups, command markets, and fuel 10-20% revenue increases in <6 months. • Developed proprietary branding and messaging frameworks for startups and entrepreneurs: The BrandMana. Battle-tested systems that cement positioning, accelerate brand building, scale products, and and help founders go from 0 to 1, and 1-100 in strides. • Expert in messaging, brand voice, and creative copywriting. Word-craft, strategic messaging architecture, brand personalities, tone systems, website copy, and campaign content that resonate emotionally, build trust, and turn audiences into advocates. • Guide founders from chaos to clarity: leading workshops and strategic sprints that define brand identity, map market positioning and go-to-market plans, and deliver actionable playbooks that scale with your business. • Scaling and coaching marketing teams to execute with brand consistency and strategic focus, helping startups and SMEs grow from bootsrapped to steamrolling.

Guy Bou Samra

Marketing Strategist, Brand Strategist, Digital Marketer, +3

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I build brand strategies that drive sustainable growth: positioning, identity frameworks, messaging hierarchies, and visual systems that differentiate startups, command markets, and fuel 10-20% revenue increases in <6 months. • Developed proprietary branding and messaging frameworks for startups and entrepreneurs: The BrandMana. Battle-tested systems that cement positioning, accelerate brand building, scale products, and and help founders go from 0 to 1, and 1-100 in strides. • Expert in messaging, brand voice, and creative copywriting. Word-craft, strategic messaging architecture, brand personalities, tone systems, website copy, and campaign content that resonate emotionally, build trust, and turn audiences into advocates. • Guide founders from chaos to clarity: leading workshops and strategic sprints that define brand identity, map market positioning and go-to-market plans, and deliver actionable playbooks that scale with your business. • Scaling and coaching marketing teams to execute with brand consistency and strategic focus, helping startups and SMEs grow from bootsrapped to steamrolling.…I build brand strategies that drive sustainable growth: positioning, identity frameworks, messaging hierarchies, and visual systems that differentiate startups, command markets, and fuel 10-20% revenue increases in <6 months. • Developed proprietary branding and messaging frameworks for startups and entrepreneurs: The BrandMana. Battle-tested systems that cement positioning, accelerate brand building, scale products, and and help founders go from 0 to 1, and 1-100 in strides. • Expert in messaging, brand voice, and creative copywriting. Word-craft, strategic messaging architecture, brand personalities, tone systems, website copy, and campaign content that resonate emotionally, build trust, and turn audiences into advocates. • Guide founders from chaos to clarity: leading workshops and strategic sprints that define brand identity, map market positioning and go-to-market plans, and deliver actionable playbooks that scale with your business. • Scaling and coaching marketing teams to execute with brand consistency and strategic focus, helping startups and SMEs grow from bootsrapped to steamrolling.

Available to hire

I build brand strategies that drive sustainable growth: positioning, identity frameworks, messaging hierarchies, and visual systems that differentiate startups, command markets, and fuel 10-20% revenue increases in <6 months.

• Developed proprietary branding and messaging frameworks for startups and entrepreneurs: The BrandMana. Battle-tested systems that cement positioning, accelerate brand building, scale products, and and help founders go from 0 to 1, and 1-100 in strides.

• Expert in messaging, brand voice, and creative copywriting. Word-craft, strategic messaging architecture, brand personalities, tone systems, website copy, and campaign content that resonate emotionally, build trust, and turn audiences into advocates.

• Guide founders from chaos to clarity: leading workshops and strategic sprints that define brand identity, map market positioning and go-to-market plans, and deliver actionable playbooks that scale with your business.

• Scaling and coaching marketing teams to execute with brand consistency and strategic focus, helping startups and SMEs grow from bootsrapped to steamrolling.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

French

Fluent

Arabic

Fluent

Greek, Modern

Beginner

Work Experience

Marketing & Brand Strategist at The BrandMana

October 1, 2021 - Present

Providing consultancy for emerging brands and startups, developing GTM strategies and content strategies, while managing marketing teams to meet objectives.

Head of Marketing at TestGear

December 1, 2022 - July 31, 2023

Revamped GTM strategy, developed content marketing plan resulting in significant ROI, and coordinated with global agencies while managing a substantial marketing budget.

Head of Merchant Services at Ecomz

July 1, 2021 - October 1, 2021

Restructured production workflows for designers and client management, leading to a substantial increase in project completion rates.

Head of Marketing at Ecomz

June 1, 2020 - July 1, 2021

Refined brand vision, crafted CSR initiatives, managed marketing budget, and led redesigns resulting in significant MQL growth.

Marketing Manager at Arabnet

June 1, 2018 - June 1, 2020

Led branding efforts and marketing strategies that significantly grew sponsorship and event reach, establishing Arabnet as a thought leader in the startup ecosystem.

Marketing Manager at STEP Group

December 1, 2017 - July 31, 2018

Owned and managed marketing for major conferences, executing campaigns to enhance event awareness and lead acquisition.

Social Media Manager at Coddict

March 1, 2016 - December 31, 2016

Managed social media strategy and community engagement to drive brand loyalty.

Social Media Coordinator / Account Manager at Spearhead Marketing & Communications

December 1, 2014 - March 1, 2016

Handled social media campaigns and client accounts within the F&B industry.