Available to hire
Hi, I’m Fadwa Elberrahoui, a textile and apparel product manager with over 10 years of experience in the fashion industry. I blend market insight, creativity, and technical know-how to deliver products that meet client needs and drive growth.
I thrive in cross-functional teams, manage end-to-end development from concept to delivery, and enjoy shaping collections that balance style and feasibility.
Language
Arabic
Fluent
French
Fluent
English
Fluent
Spanish; Castilian
Advanced
Work Experience
Denim Product Manager at Soft Group Casablanca
November 1, 2015 - December 31, 2016Managed denim product line for the Spanish market (ZARA, Bershka). Coordinated development from concept to delivery, overseeing design, sourcing, production timelines, and supplier progress.
Knitwear Product Manager – UK Market at ASOS / NEXT (via Soft Group Casablanca)
November 1, 2015 - December 31, 2016Oversee knitwear product development and production for the UK market; coordinated collections, sourced fabrics and trims, and tracked on-time delivery.
Production Manager at Océan de Production, Casablanca
January 1, 2021 - June 30, 2021Oversee production from order receipt to shipment; prepare product specifications and manage purchasing; monitor and ensure on-time delivery.
Knitwear Product Manager – UK Market (ASOS / NEXT) at Soft Group Casablanca
December 1, 2023 - July 1, 2025Oversee end-to-end development of knitwear for the UK market, coordinating with design, pattern, sourcing, and production teams. Lead go-to-market strategies, set pricing, monitor supplier performance, and manage weekly client communications to ensure on-time delivery and quality. Drive progress against milestones with pattern makers and production teams to streamline seaming and finishing processes.
Denim Product Manager – Spanish Market (ZARA / Bershka) at Soft Group Casablanca
April 1, 2017 - April 1, 2018Managed denim product lifecycle for the Spanish market; collaborated with designers and suppliers; oversaw planning, sourcing, and production; set pricing strategy; ensured on-time delivery.
Purchasing & Accessories Development at Montpellier Casablanca
January 1, 2014 - March 1, 2015Prospected new clients via email and phone; oversaw production from order receipt to shipment; purchased and developed accessories.
Production & Sourcing Manager at Ocean Production, Casablanca
January 1, 2021 - June 1, 2021Oversee production from order receipt to shipment; oversee procurement of raw materials; ensure cost efficiency and quality.
Production/Operations Manager at Sicom Meknès
January 1, 2021 - June 1, 2021Oversee production from order receipt to shipment; coordinate with pattern makers; monitor timelines and quality.
Education
Engineering Degree, Major: Industrial Engineering at ESITH Casablanca
January 11, 2030 - December 24, 2025Pre-university Program at La Pullerie, Casablanca
January 11, 2030 - December 24, 2025End-to-end knit wear collection development (course) at ESITH, Casablanca
January 1, 2013 - December 24, 2025Qualifications
End-to-end knit wear collection development course
January 11, 2030 - December 24, 2025Industry Experience
Manufacturing, Retail, Consumer Goods, Professional Services, Education, Media & Entertainment
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