FE

Fadwa Elberrahoui

Available to hire

Hi, I’m Fadwa Elberrahoui, a textile and apparel product manager with over 10 years of experience in the fashion industry.

About

Hi, I’m Fadwa Elberrahoui, a textile and apparel product manager with over 10 years of experience in the fashion industry. I blend market insight, creativity, and technical know-how to deliver products that meet client needs and drive growth.

I thrive in cross-functional teams, manage end-to-end development from concept to delivery, and enjoy shaping collections that balance style and feasibility.

  • 5 years' experience
  • Joined December 2025

Languages

  • ArabicFluent
  • FrenchFluent
  • EnglishFluent
  • Spanish; CastilianAdvanced

Industry experience

  • Manufacturing
  • Retail
  • Consumer Goods
  • Professional Services
  • Education
  • Media & Entertainment

Work experience· 8 roles

Knitwear Product Manager – UK Market (ASOS / NEXT) · Soft Group CasablancaDec 2023 – Jul 2025 · 1 yr 8 mos

Oversee end-to-end development of knitwear for the UK market, coordinating with design, pattern, sourcing, and production teams. Lead go-to-market strategies, set pricing, monitor supplier performance, and manage weekly client communications to ensure on-time delivery and quality. Drive progress against milestones with pattern makers and production teams to streamline seaming and finishing processes.

Production/Operations Manager · Sicom MeknèsJan 2021 – Jun 2021 · 6 mos

Oversee production from order receipt to shipment; coordinate with pattern makers; monitor timelines and quality.

Production & Sourcing Manager · Ocean Production, CasablancaJan 2021 – Jun 2021 · 6 mos

Oversee production from order receipt to shipment; oversee procurement of raw materials; ensure cost efficiency and quality.

Production Manager · Océan de Production, CasablancaJan 2021 – Jun 2021 · 6 mos
Denim Product Manager – Spanish Market (ZARA / Bershka) · Soft Group CasablancaApr 2017 – Apr 2018 · 1 yr 1 mo
Knitwear Product Manager – UK Market · ASOS / NEXT (via Soft Group Casablanca)Nov 2015 – Dec 2016 · 1 yr 2 mos
Denim Product Manager · Soft Group CasablancaNov 2015 – Dec 2016 · 1 yr 2 mos
Purchasing & Accessories Development · Montpellier CasablancaJan 2014 – Mar 2015 · 1 yr 3 mos

Education

Engineering Degree, Major: Industrial Engineering · ESITH Casablanca2030 – 2025
Pre-university Program · La Pullerie, Casablanca2030 – 2025
End-to-end knit wear collection development (course) · ESITH, Casablanca2013 – 2025

Certifications and awards

End-to-end knit wear collection development course2030 – 2025

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