Ayesha Saleem

Led QA planning and end-to-end functional, UI/UX, and regression testing for mobile apps and hyper-casual games. Designed and reviewed Game Design Documents (GDDs), improving clarity and developer alignment. Analyzed ad placement, game economy, player flow, and performance metrics to optimize user engagement. Collaborated with designers and developers to ensure bug-free releases and a smooth gameplay experience.

Managed Agile sprint planning, task assignments, and full QA lifecycle for mobile applications. Improved defect-tracking workflows in Jira, increasing test coverage and reducing QA delays. Conducted detailed UI/UX testing, identifying usability issues and improving app navigation. Translated business requirements into test plans, test cases, and acceptance criteria.

Created engaging storylines, missions, and character arcs for multiple mobile game titles. Designed level flow, pacing, difficulty scaling, and gameplay mechanics to enhance user retention. Planned character behavior trees, interactions, animations, and environment logic. Performed gameplay QA testing to ensure polish, balance, and smooth performance.