I am a creative and detail-focused Game Level Designer, UI/UX Designer, and QA Specialist with hands-on experience in hyper-casual game design, GDD creation, level balancing, game economy design, and Figma prototyping. I excel at crafting engaging gameplay mechanics, improving player experience, identifying UI/UX issues, and delivering polished mobile game features. I collaborate with developers, analyze requirements, and produce clear documentation.

Ayesha Saleem

I am a creative and detail-focused Game Level Designer, UI/UX Designer, and QA Specialist with hands-on experience in hyper-casual game design, GDD creation, level balancing, game economy design, and Figma prototyping. I excel at crafting engaging gameplay mechanics, improving player experience, identifying UI/UX issues, and delivering polished mobile game features. I collaborate with developers, analyze requirements, and produce clear documentation.

Available to hire

I am a creative and detail-focused Game Level Designer, UI/UX Designer, and QA Specialist with hands-on experience in hyper-casual game design, GDD creation, level balancing, game economy design, and Figma prototyping.

I excel at crafting engaging gameplay mechanics, improving player experience, identifying UI/UX issues, and delivering polished mobile game features. I collaborate with developers, analyze requirements, and produce clear documentation.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Project Manager & QA Specialist at ShiftedPixel
May 1, 2025 - August 1, 2025
Led QA planning and end-to-end functional, UI/UX, and regression testing for mobile apps and hyper-casual games. Designed and reviewed Game Design Documents (GDDs), improving clarity and developer alignment. Analyzed ad placement, game economy, player flow, and performance metrics to optimize user engagement. Collaborated with designers and developers to ensure bug-free releases and a smooth gameplay experience.
Project Manager & QA Specialist at Bitsoft
August 1, 2023 - December 1, 2023
Managed Agile sprint planning, task assignments, and full QA lifecycle for mobile applications. Improved defect-tracking workflows in Jira, increasing test coverage and reducing QA delays. Conducted detailed UI/UX testing, identifying usability issues and improving app navigation. Translated business requirements into test plans, test cases, and acceptance criteria.
Quality Assurance Engineer at Top Edge Technologies
November 1, 2022 - July 1, 2023
Led functional, UI/UX, smoke, and regression testing for game mechanics and gameplay systems. Created manual and automated test cases, improving testing efficiency and consistency by 20%. Ensured smooth user experience through gameplay validation, UI checks, and cross-device testing. Documented reproducible bugs and collaborated with developers to ensure timely resolution.
Game Story Writer, Level Designer & QA Tester at Top Edge Technologies
November 1, 2022 - July 1, 2023
Created engaging storylines, missions, and character arcs for multiple mobile game titles. Designed level flow, pacing, difficulty scaling, and gameplay mechanics to enhance user retention. Planned character behavior trees, interactions, animations, and environment logic. Performed gameplay QA testing to ensure polish, balance, and smooth performance.
Quality Assurance Engineer at Top Spot
August 1, 2021 - September 1, 2022
Executed functional, UI/UX, system, and usability testing for software applications. Identified UI inconsistencies and provided design improvement recommendations. Supported developers during feature releases, bug-fix cycles, and regression testing. Reported defects with clear documentation to ensure faster resolution.

Education

Bachelor of Science in Information Technology (BS IT) at NCBA&E Sub Campus, Multan, Pakistan
September 1, 2018 - August 1, 2022
Bachelor of Science in Information Technology (BS IT) at NCBA&E Sub Campus, Multan, Pakistan
September 1, 2018 - August 1, 2022
Bachelor of Science in Information Technology (BS IT) at NCBA&E Sub Campus, Multan, Pakistan
September 1, 2018 - August 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Software & Internet, Media & Entertainment