Responsible for three lines of business—Investing, Trading, and Quest Insurance. Redesigned and increased conversion for the Managed Investing Site; reached ~40% of FY2024 goal in Q12-2024 and reduced bounce rate by ~50% by removing unnecessary CTAs, refining the customer journey, and analyzing user behavior on our platform and competitor platforms (e.g., Google Analytics, Power BI, and ContentSquare). Built IA from scratch for Quest Insurance; contributed to a new design system and cross-functional collaboration.

Product Designer & UX Researcher at CapIntel

July 1, 2022 - February 1, 2023

Led user testing and user interviews for all design modules for the omni project (an interactive/responsive financial proposal web app for financial advisor and investor users). Designed 30 responsive and interactive design components to take the project from 0 to 1. Sole designer for 30 usability studies.

UX/UI Designer at Sonical.ly

March 1, 2022 - May 1, 2022

Led user testing sessions and was responsible for the design handoff to developers. Contributed to a new 'team volunteering' feature through UX research by speaking with company employees (employee volunteer program). Sole designer for designing this new feature.

UX/UI Designer at Meaningful Work

February 1, 2022 - June 1, 2022

Designed the Management Flow for a non-profit 'Meaningful Work' web app (volunteer hours and progress tracking). Led usability testing and design handoffs to developers.

UX/UI Designer at LinkedIn Mentorship Project

July 1, 2021 - October 1, 2021

Redesigned the LinkedIn profile page into a mentorship platform, enabling people new to the career space to be mentored by industry professionals via easily bookable 1-1 video meetings. Created a research plan, conducted semi-structured interviews, affinity mapping to generate problem statements. Solo designer responsible for user flows, wireframes, prototypes, and smart animations; conducted agile design sprints and two rounds of user testing with 8 participants.