Arya Yildirim

Founded and led a consultancy integrating AI, neuromarketing and behavioral science to help businesses grow and innovate. Served as an AI Transformation Partner to clients, bridging AI strategy, execution and governance to deliver measurable business outcomes. Led AI consulting and strategy engagements, translating business goals into AI roadmaps, prototypes and pilots. Designed and oversaw intelligent agents and automations to improve ROI and operational efficiency. Drove change management and human-centered transformation; coordinated community initiatives such as the MNES Startup Lab in Montenegro.

Led market research and target audience analysis for AI and big data products. Defined product positioning and lifecycle management, aligning value propositions with customer needs and competitive dynamics. Planned and executed integrated marketing campaigns and go-to-market strategies, supporting growth and adoption. Managed customer relationships and satisfaction, gathering feedback and turning insights into product and marketing improvements. Owned content creation, management and optimization across digital channels including web, email and social media. Developed data-driven marketing strategies, regularly analyzing KPIs and reporting performance to stakeholders. Implemented marketing automation and personalization flows to increase engagement and conversion.