Hi there! I'm Babar, a Senior Digital Marketing Strategist with over 10 years of experience in driving customer acquisition and engagement across various sectors. I recently completed my Master's in Digital Marketing, blending my marketing expertise with data-driven insights. I thrive on creating impactful multi-channel campaigns, optimizing conversion rates, and ensuring brands connect with their audiences effectively. Let's work together to elevate your brand's digital presence!

Hi there! I'm Babar, a Senior Digital Marketing Strategist with over 10 years of experience in driving customer acquisition and engagement across various sectors. I recently completed my Master's in Digital Marketing, blending my marketing expertise with data-driven insights. I thrive on creating impactful multi-channel campaigns, optimizing conversion rates, and ensuring brands connect with their audiences effectively. Let's work together to elevate your brand's digital presence!

Available to hire

Hi there! I’m Babar, a Senior Digital Marketing Strategist with over 10 years of experience in driving customer acquisition and engagement across various sectors. I recently completed my Master’s in Digital Marketing, blending my marketing expertise with data-driven insights. I thrive on creating impactful multi-channel campaigns, optimizing conversion rates, and ensuring brands connect with their audiences effectively. Let’s work together to elevate your brand’s digital presence!

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Language

English
Fluent

Work Experience

Senior Digital Marketing Strategist at VORZON Limited | Ben & Jerry's Hellendoorn B.V
January 1, 2021 - Present
Led end-to-end digital marketing strategy for a high-traffic eCommerce platform, orchestrating multi-channel campaigns that balanced customer acquisition with lifecycle engagement. Implemented data-driven marketing initiatives that improved conversion rates, reduced customer acquisition costs, and increased lifetime value across web and mobile touchpoints.
Digital Marketing Manager at Shan Foods Private Limited
May 1, 2018 - March 1, 2021
Drove customer acquisition and engagement strategies for food delivery and eCommerce platforms, focusing on performance marketing, retention mechanics, and operational marketing that supported rapid business growth.
Digital Marketing Specialist at Nestlé
January 1, 2017 - May 1, 2018
Supported digital marketing strategy for the global Nespresso Direct-to-Consumer eCommerce platform across 40+ markets. Focused on campaign execution, performance optimization, and cross-functional collaboration to enhance customer acquisition and retention for a premium coffee brand.
Digital Marketing Consultant at Eclix Tech
June 1, 2015 - December 1, 2016
Led digital marketing initiatives for a portfolio of AI-powered productivity web applications serving global user bases. Developed and executed growth strategies focusing on organic acquisition, content marketing, and conversion optimization for SaaS products.

Education

Master's degree in Digital Marketing at University of Hull
June 1, 2024 - April 1, 2025
Bachelor's degree in Business Administration (Marketing) at Government College University, Faisalabad
September 1, 2011 - December 1, 2015
Master's degree in Digital Marketing at University of Hull
June 1, 2024 - April 1, 2025
Bachelor's degree in Business Administration (Marketing) at Government College University, Faisalabad
September 1, 2011 - December 1, 2015
Master's degree in Digital Marketing at University of Hull
June 1, 2024 - April 1, 2025
Bachelor's degree in Business Administration (Marketing) at Government College University, Faisalabad
September 1, 2011 - December 1, 2015

Qualifications

Google Ads Certification (Search, Display, Video, Shopping)
January 11, 2030 - December 25, 2025
Google Analytics 4 Certification
January 11, 2030 - December 25, 2025
Meta Blueprint Certification (Facebook & Instagram Marketing)
January 11, 2030 - December 25, 2025
HubSpot Inbound Marketing Certification
January 11, 2030 - December 25, 2025
HubSpot Content Marketing Certification
January 11, 2030 - December 25, 2025
Google Ads Certification
January 11, 2030 - January 6, 2026
Google Analytics 4 Certification
January 11, 2030 - January 6, 2026
Meta Blueprint Certification
January 11, 2030 - January 6, 2026
HubSpot Inbound Marketing Certification
January 11, 2030 - January 6, 2026
HubSpot Content Marketing Certification
January 11, 2030 - January 6, 2026
Google Ads Certification
January 11, 2030 - January 11, 2026
Google Analytics 4 Certification
January 11, 2030 - January 11, 2026
Meta Blueprint Certification
January 11, 2030 - January 11, 2026
HubSpot Inbound Marketing Certification
January 11, 2030 - January 11, 2026
HubSpot Content Marketing Certification
January 11, 2030 - January 11, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Software & Internet