MK

Marika Karlöf

Available to hire

I'm Marika Karlöf, a creative and strategic copywriter and marketing specialist, crafting creative concepts driven by research and strategy, and engaging content tailored for SEO, UX, and inbound marketing.

About

I’m Marika Karlöf, a creative and strategic copywriter and marketing specialist, crafting creative concepts driven by research and strategy, and engaging content tailored for SEO, UX, and inbound marketing. I write copy that aligns with brand positioning and tone of voice, and I enjoy turning complex ideas into clear, compelling messages through collaboration with diverse teams.

I’m a freelance marketing specialist with years of agency experience, focused on delivering results through thoughtful storytelling, SEO-conscious copy, and inbound marketing. I thrive on building strong client partnerships and producing content that drives engagement and growth.

  • 8 years' experience
  • Joined December 2025

Languages

  • SwedishFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education
  • Other

More experts in Stockholm, Sweden

Work experience· 5 roles

Head of Content · Narva Communications ABJan 2022 – Dec 2023 · 2 yrs

Led content strategy and creative direction, overseeing copywriting, SEO, and inbound marketing. Built and managed content calendars, guided multi-channel campaigns, and collaborated with clients to translate business goals into engaging copy and marketing materials. Drove audience growth and improved brand storytelling across digital platforms.

Senior Copywriter · FairloJan 2021 – Dec 2022 · 2 yrs

Developed high-impact copy and messaging for product launches, digital campaigns, and brand communications. Collaborated with marketing and product teams to ensure consistency with brand voice and UX goals, while optimizing content for SEO and user engagement.

Copywriter and SEO-specialist · Stockholms SkrivbyråJan 2018 – Dec 2022 · 5 yrs

Created persuasive, SEO-optimized copy for diverse clients, including website content, landing pages, and campaigns. Implemented on-page SEO tactics, conducted keyword research, and collaborated with designers and developers to improve conversion and readability.

Copywriter · River The AgencyJan 2017 – Dec 2018 · 2 yrs
Copywriter Intern · Karlöf Kommunik ABJan 2015 – Jan 2017 · 2 yrs 1 mo

Education

Digital Copy Writing Course · Nordic Tech Institute2022 – 2025
Copywriting and Advertising · Stockholm University (JMK)2015 – 2017
Copywriting Student of the Year · Forsbergs Skola2030 – 2025

Certifications and awards

Copywriting Student of the Year2030 – 2025
Creative Student Competition Winner – McCann London2030 – 2025

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