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I'm Marika Karlöf, a creative and strategic copywriter and marketing specialist, crafting creative concepts driven by research and strategy, and engaging content tailored for SEO, UX, and inbound marketing. I write copy that aligns with brand positioning and tone of voice, and I enjoy turning complex ideas into clear, compelling messages through collaboration with diverse teams. I'm a freelance marketing specialist with years of agency experience, focused on delivering results through thoughtful storytelling, SEO-conscious copy, and inbound marketing. I thrive on building strong client partnerships and producing content that drives engagement and growth.…I'm Marika Karlöf, a creative and strategic copywriter and marketing specialist, crafting creative concepts driven by research and strategy, and engaging content tailored for SEO, UX, and inbound marketing. I write copy that aligns with brand positioning and tone of voice, and I enjoy turning complex ideas into clear, compelling messages through collaboration with diverse teams. I'm a freelance marketing specialist with years of agency experience, focused on delivering results through thoughtful storytelling, SEO-conscious copy, and inbound marketing. I thrive on building strong client partnerships and producing content that drives engagement and growth.

Marika Karlöf

Copywriter, Content Producer, Writer, +1

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I'm Marika Karlöf, a creative and strategic copywriter and marketing specialist, crafting creative concepts driven by research and strategy, and engaging content tailored for SEO, UX, and inbound marketing. I write copy that aligns with brand positioning and tone of voice, and I enjoy turning complex ideas into clear, compelling messages through collaboration with diverse teams. I'm a freelance marketing specialist with years of agency experience, focused on delivering results through thoughtful storytelling, SEO-conscious copy, and inbound marketing. I thrive on building strong client partnerships and producing content that drives engagement and growth.…I'm Marika Karlöf, a creative and strategic copywriter and marketing specialist, crafting creative concepts driven by research and strategy, and engaging content tailored for SEO, UX, and inbound marketing. I write copy that aligns with brand positioning and tone of voice, and I enjoy turning complex ideas into clear, compelling messages through collaboration with diverse teams. I'm a freelance marketing specialist with years of agency experience, focused on delivering results through thoughtful storytelling, SEO-conscious copy, and inbound marketing. I thrive on building strong client partnerships and producing content that drives engagement and growth.

Available to hire

I’m Marika Karlöf, a creative and strategic copywriter and marketing specialist, crafting creative concepts driven by research and strategy, and engaging content tailored for SEO, UX, and inbound marketing. I write copy that aligns with brand positioning and tone of voice, and I enjoy turning complex ideas into clear, compelling messages through collaboration with diverse teams.

I’m a freelance marketing specialist with years of agency experience, focused on delivering results through thoughtful storytelling, SEO-conscious copy, and inbound marketing. I thrive on building strong client partnerships and producing content that drives engagement and growth.

Skills

Copywriting

SEO Copywriting

Branding

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Branding

Expert

Language

Swedish

Fluent

English

Advanced

Work Experience

Head of Content at Narva Communications AB

January 1, 2022 - December 31, 2023

Led content strategy and creative direction, overseeing copywriting, SEO, and inbound marketing. Built and managed content calendars, guided multi-channel campaigns, and collaborated with clients to translate business goals into engaging copy and marketing materials. Drove audience growth and improved brand storytelling across digital platforms.

Senior Copywriter at Fairlo

January 1, 2021 - December 31, 2022

Developed high-impact copy and messaging for product launches, digital campaigns, and brand communications. Collaborated with marketing and product teams to ensure consistency with brand voice and UX goals, while optimizing content for SEO and user engagement.

Copywriter and SEO-specialist at Stockholms Skrivbyrå

January 1, 2018 - December 31, 2022

Created persuasive, SEO-optimized copy for diverse clients, including website content, landing pages, and campaigns. Implemented on-page SEO tactics, conducted keyword research, and collaborated with designers and developers to improve conversion and readability.

Copywriter at River The Agency

January 1, 2017 - December 31, 2018

Produced creative copy for advertising campaigns, digital content, and social media. Worked closely with creative teams to develop concepts and translate them into compelling messages across channels.

Copywriter Intern at Karlöf Kommunik AB

January 1, 2015 - January 1, 2017

Entered the industry with hands-on copywriting tasks, assisting senior writers on client projects, and supporting campaign development and brand messaging.