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Hi, I’m Karli Crocker. I turn complex data into clear, actionable insights that help teams make informed marketing decisions. I partner with stakeholders to define objectives, success metrics, and deliverables that align with business goals. I thrive in remote, cross-functional environments and stay current on consumer behavior shifts, digital trends, and marketing best practices to inform strategic recommendations. I enjoy turning analytics into structured roadmaps that guide planning and execution.…Hi, I’m Karli Crocker. I turn complex data into clear, actionable insights that help teams make informed marketing decisions. I partner with stakeholders to define objectives, success metrics, and deliverables that align with business goals. I thrive in remote, cross-functional environments and stay current on consumer behavior shifts, digital trends, and marketing best practices to inform strategic recommendations. I enjoy turning analytics into structured roadmaps that guide planning and execution.

Karli Crocker

Brand Designer, Marketing Strategist, Data Scientist, +2

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Hi, I’m Karli Crocker. I turn complex data into clear, actionable insights that help teams make informed marketing decisions. I partner with stakeholders to define objectives, success metrics, and deliverables that align with business goals. I thrive in remote, cross-functional environments and stay current on consumer behavior shifts, digital trends, and marketing best practices to inform strategic recommendations. I enjoy turning analytics into structured roadmaps that guide planning and execution.…Hi, I’m Karli Crocker. I turn complex data into clear, actionable insights that help teams make informed marketing decisions. I partner with stakeholders to define objectives, success metrics, and deliverables that align with business goals. I thrive in remote, cross-functional environments and stay current on consumer behavior shifts, digital trends, and marketing best practices to inform strategic recommendations. I enjoy turning analytics into structured roadmaps that guide planning and execution.

Available to hire

Hi, I’m Karli Crocker. I turn complex data into clear, actionable insights that help teams make informed marketing decisions. I partner with stakeholders to define objectives, success metrics, and deliverables that align with business goals.

I thrive in remote, cross-functional environments and stay current on consumer behavior shifts, digital trends, and marketing best practices to inform strategic recommendations. I enjoy turning analytics into structured roadmaps that guide planning and execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Associate Director, Market Research at Publicis Media

April 1, 2023 - December 1, 2025

Advised internal teams and clients on marketing and audience strategy by assessing business goals, identifying key challenges, and recommending insight-driven solutions. Scoped research and strategy workstreams by defining objectives, success metrics, timelines, and deliverables aligned to stakeholder needs. Translated complex data and consumer insights into clear, actionable recommendations shared through presentations and consultation-style discussions. Partnered with stakeholders via virtual meetings to provide guidance on messaging, channel considerations, and optimization opportunities. Stayed current on consumer behavior shifts, digital trends, and marketing best practices to inform strategic recommendations. Delivered structured roadmaps and frameworks that helped teams prioritize next steps and apply insights to planning cycles.

Digital Analyst at MRM (McCann Relationship Marketing)

May 1, 2019 - July 1, 2021

Owned analytics and insight engagements from intake through delivery, working independently to manage scope, priorities, and timelines. Assessed marketing initiatives and digital experiences to identify gaps, risks, and opportunities for improvement. Designed and analyzed A/B and multivariate tests (Adobe Target) to evaluate marketing and content performance. Produced clear documentation, summaries, and recommendations that enabled teams to take action confidently.

Associate Digital Analyst at MRM (McCann Relationship Marketing)

February 1, 2018 - April 1, 2019

Executed ad-hoc quantitative and qualitative analyses and presented findings to clients and internal leadership. Streamlined reporting and insight generation through automated dashboards and conducted deep dive analyses based on client business questions and campaign needs. Monitored performance drivers across digital experiences, documenting results and identifying improvement opportunities. Maintained research process standards for accuracy and repeatability.

Senior Digital Analyst at MRM (McCann Relationship Marketing)

February 1, 2018 - April 1, 2023

Supported marketing strategy decisions by analyzing performance data, audience behavior, and competitive context to recommend targeted improvements. Conducted diagnostic analyses to assess project needs and identify the most effective solutions across digital channels. Collaborated remotely with cross-functional teams and clients, providing clear guidance during working sessions and review calls. Developed measurement plans and KPI frameworks to align marketing efforts with defined goals and outcomes. Presented findings and recommendations in a concise, client-ready format to support informed decision-making.

Sales & Marketing Coordinator at Ashgrove Marketing

May 1, 2017 - January 1, 2018

Supported small-scale marketing initiatives by conducting research and assisting with strategy recommendations tailored to client needs. Worked directly with clients to understand goals and constraints, adapting guidance to fit project scope and resources.

Technical Recruiter at Hire Road

June 1, 2016 - April 1, 2017

Initiated sales meetings and marketed Hire Road’s professional services to potential clients. Conducted qualitative candidate assessments through interviews and screening conversations.