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I'm a marketing professional with deep experience in demand generation, content marketing, CRM, and corporate branding across B2B and B2C. I enjoy turning insights into action, building go-to-market strategies, and delivering campaigns that drive growth, partnerships and brand presence. I thrive in cross-functional teams, lead with creativity and discipline, and am passionate about helping startups and established firms alike to connect with their audiences through compelling storytelling, data-driven tactics and measurable results.…I'm a marketing professional with deep experience in demand generation, content marketing, CRM, and corporate branding across B2B and B2C. I enjoy turning insights into action, building go-to-market strategies, and delivering campaigns that drive growth, partnerships and brand presence. I thrive in cross-functional teams, lead with creativity and discipline, and am passionate about helping startups and established firms alike to connect with their audiences through compelling storytelling, data-driven tactics and measurable results.

Emmanuelle B

Marketing Strategist, Content Creator, Fractional CMO, +2

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I'm a marketing professional with deep experience in demand generation, content marketing, CRM, and corporate branding across B2B and B2C. I enjoy turning insights into action, building go-to-market strategies, and delivering campaigns that drive growth, partnerships and brand presence. I thrive in cross-functional teams, lead with creativity and discipline, and am passionate about helping startups and established firms alike to connect with their audiences through compelling storytelling, data-driven tactics and measurable results.…I'm a marketing professional with deep experience in demand generation, content marketing, CRM, and corporate branding across B2B and B2C. I enjoy turning insights into action, building go-to-market strategies, and delivering campaigns that drive growth, partnerships and brand presence. I thrive in cross-functional teams, lead with creativity and discipline, and am passionate about helping startups and established firms alike to connect with their audiences through compelling storytelling, data-driven tactics and measurable results.

Available to hire

I’m a marketing professional with deep experience in demand generation, content marketing, CRM, and corporate branding across B2B and B2C. I enjoy turning insights into action, building go-to-market strategies, and delivering campaigns that drive growth, partnerships and brand presence.

I thrive in cross-functional teams, lead with creativity and discipline, and am passionate about helping startups and established firms alike to connect with their audiences through compelling storytelling, data-driven tactics and measurable results.

Skills

Branding

Copywriting

CRM

Experience Level

Branding

Expert

Copywriting

Expert

CRM

Expert

Language

French

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Hebrew (modern)

Beginner

Work Experience

Senior CRM Expert at Buzz Brothers

September 1, 2023 - August 31, 2024

Optimizing customer data strategies, executing data-driven marketing journeys and campaigns across multiple markets (France, Switzerland, United Kingdom, Ireland, Japan) and worldwide. Led seasonal campaigns, stand-alone email partnerships, CRM analyses, and strategy development including loyalty programs.

Event & Communications Manager (Freelance) at Sanofi

April 1, 2022 - Present

Freelance event and communications management for a pharmaceutical firm; coordinated internal/external communications, events and vendor management across multiple projects.

CMO at Glow Me

April 1, 2022 - Present

Chief Marketing Officer responsible for brand strategy, demand generation and go-to-market activities for a BeautyTech SaaS company.

CMO at PITER SOLUTION

April 1, 2022 - Present

Marketing leadership for a Vendor Management System SaaS; corporate branding, strategy and go-to-market planning.

Marketing Specialist at IZICAP

April 1, 2022 - Present

Corporate marketing and strategy, demand generation, content marketing, product marketing, launch communications; partner marketing and sponsorships; creation of video testimonials and employer branding content.

Marketing Manager at EQUIFY

September 1, 2020 - December 31, 2020

CRM migration, implementation and design; marketing automation; website, landing pages and forms; demand generation and content marketing (webinars, SEO, content planning, referrals, downloadable content); personas and brand assets; HubSpot migration from Pipedrive; sales/marketing/services process reorganization.

Marketing Manager at PATHMOTION

October 1, 2018 - April 1, 2020

Lead generation and demand generation activities, including lead nurturing and scoring, persona development, campaign planning, events, CRM management, content planning, and corporate communications. Achievements include 630+ form submissions in 2019, a ~136% increase in meetings generated by marketing, and 580+ qualified leads with 151 deals in progress.

Digital Marketing Executive at EAGLEMOSS

March 1, 2017 - October 31, 2018

Digital marketing and e-commerce management for publishing across Southern Europe; website updates, product descriptions, SEO, newsletters, campaigns, and loyalty initiatives.

Southern Europe E-Commerce Executive at EAGLEMOSS

November 1, 2018 - December 31, 2018

E-commerce operations for France, Spain and Italy; SEO optimization, campaigns, customer management; partnerships and trade show support.

Marketing & Communication Executive at E-DEAL

September 1, 2014 - September 30, 2016

CRM software company; events organization (conferences, user clubs), trade shows; corporate communication, blog/content management, partnerships and data analysis.