I’m a photographer and content creator with a background in design – equally at home leading global campaigns or turning around quick-fire content that hits the mark fast. Having worked as an art director, I know how to interpret a brief, shoot with intent, and align with creative teams to deliver purposeful, platform-ready content. With a studio full of kit I’ve shot for brands across sport, fashion, outdoor, lifestyle, and retail – from global launches and product innovation to behind-the-scenes stories and retail rollouts. Whether it’s in the studio, out in the wild, or working fast on set, I love this space and everything that comes with it: the energy, the detail, the storytelling.

Luke Morreau

I’m a photographer and content creator with a background in design – equally at home leading global campaigns or turning around quick-fire content that hits the mark fast. Having worked as an art director, I know how to interpret a brief, shoot with intent, and align with creative teams to deliver purposeful, platform-ready content. With a studio full of kit I’ve shot for brands across sport, fashion, outdoor, lifestyle, and retail – from global launches and product innovation to behind-the-scenes stories and retail rollouts. Whether it’s in the studio, out in the wild, or working fast on set, I love this space and everything that comes with it: the energy, the detail, the storytelling.

Available to hire

I’m a photographer and content creator with a background in design – equally at home leading global campaigns or turning around quick-fire content that hits the mark fast. Having worked as an art director, I know how to interpret a brief, shoot with intent, and align with creative teams to deliver purposeful, platform-ready content.

With a studio full of kit I’ve shot for brands across sport, fashion, outdoor, lifestyle, and retail – from global launches and product innovation to behind-the-scenes stories and retail rollouts. Whether it’s in the studio, out in the wild, or working fast on set, I love this space and everything that comes with it: the energy, the detail, the storytelling.

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Language

English
Fluent

Work Experience

Founder / Director at Studiogracht
January 1, 2023 - Present
Independent content studio delivering photography, video, and design for brands across retail, sport, and lifestyle; End-to-end production – from concept to shoot to final delivery; Shot and produced campaign, eComm, and social content across platforms; Delivered multi-platform brand systems, Webflow sites, and content libraries; Recent work includes product launches and creative campaigns across NZ and Australia.
Design Director at Tricky
January 1, 2020 - January 1, 2023
Led creative direction across identity, campaign, and content for clients in retail, hospitality, and property; Ran all photography and video shoots for clients across retail, transportation, tech, and sports and luxury sectors; Built cross-channel brand platforms focused on narrative-driven, commercially effective design; Directed integrated design across internal studio teams and external collaborators.
Co Founder Creative Lead at Woolkin
January 1, 2017 - Present
Co-founded a premium children’s brand focused on sustainable materials; Led all creative from imagery, video, product and packaging design to brand identity, storytelling, and eCommerce; Developed a globally relevant brand with strong visual and narrative consistency.
Senior Designer at Icebreaker Merino
January 1, 2013 - January 1, 2017
Art directed and shot shoots and delivered integrated design solutions across digital, print, and motion; Part of the global in-house team working in markets across Europe, North America, Asia; Designed and shot global retail and eCommerce campaigns, seasonal brand rollouts, and point-of-sale; Collaborated cross-functionally to help scale the brand’s global presence.
Brand Designer / Corporate Communications at StudioAlexander
January 1, 2011 - January 1, 2013
Branding and corporate comms for clients including Auckland Airport, Fletcher Building and industry organisations.
Branding & Corporate Communications at StudioAlexander
January 1, 2011 - January 1, 2013
Branding and corporate comms for clients including Auckland Airport, Fletcher Building and industry organisations.
Senior Designer at DesignBridge
January 1, 2005 - January 1, 2011
High-level branding and packaging work across Europe. Involved in art direction, strategy development, team mentoring and client presentations for brands like Fonterra, Heineken, and Coca-Cola.

Education

Bachelor of Design (Honours), Visual Communication Design at Victoria University of Wellington
January 11, 2030 - December 25, 2025
Bachelor of Design (Honours), Visual Communication Design at Victoria University of Wellington
January 11, 2030 - December 25, 2025
Bachelor of Design (Honours), Visual Communication Design at Victoria University of Wellington
January 11, 2030 - December 25, 2025

Qualifications

Purple Pin - New Zealand Best Design Awards 2019 (Top NZ Design Award)
January 1, 2019 - December 25, 2025
2x Gold at Best Awards 2019
January 1, 2019 - December 25, 2025
Finalist at Best Awards, Social Good 2024
January 1, 2024 - December 25, 2025
Purple Pin - New Zealand Best Design Award (Top NZ Design Award)
January 1, 2019 - December 25, 2025
2x Gold at Best Awards
January 1, 2019 - December 25, 2025
Finalist at Best Awards, Social Good 2024
January 1, 2024 - December 25, 2025
Purple Pin - New Zealand Best Design Awards 2019 (Top NZ Design Award)
January 1, 2019 - December 25, 2025
Best Awards 2019 - Gold
January 1, 2019 - December 25, 2025
Best Awards 2024 - Finalist (Social Good)
January 1, 2024 - December 25, 2025

Industry Experience

Retail, Media & Entertainment, Professional Services, Consumer Goods, Travel & Hospitality