Built strong relationships with partners, customers and artists to enhance the business brand. Assessed demos to discover new talent and managed the entire recording and delivery process. Assisted with online marketing strategies and developed creative content for social media platforms. Uploaded music to streaming platforms, managed merchandise online stores, and provided regular reports to management on trends and growth opportunities.

Social Media Manager / Online Merchandising Coordinator at Random Noise Music / Publishing

October 1, 2015 - April 1, 2018

Developed brand awareness, managed online reputation, and created social media ad campaigns. Created video clips and press materials for social media platforms, music releases and events. Designed newsletters with MailChimp and managed multi-label merchandise profiles. Managed a team to handle product updates and order fulfilment, and digital marketing tasks. Supported web development team with the integration of the sound catalogue.

Label Manager / Creative Director at Beachcoma Recordings

July 1, 2009 - June 1, 2024

Making key decisions on business and creative directions and implementing strategies. Evaluated sound demos, developed talents, and communicated with stakeholders and artists. Managed e-commerce store profiles, created data information, and coordinated the digital delivery to distribution and marketing partners. Oversaw customer inquiries, actively engaged through social media, and provided direct communication to ensure high customer satisfaction. Designed artwork for releases, flyers, campaigns and wrote promotional text, including artist bios.

Head Talent Agent and Client Relations at We The Artists

May 1, 2005 - July 1, 2015

Acted as representative for artists, bands, and performers in negotiations and bookings. Negotiated terms and conditions of contracts between clients and event organizers. Arranged logistics, including sound checks and technical requirements with venues. Collaborated with promoters and marketing teams to enhance event visibility. Built and maintained relationships with venues, promoters, and other industry professionals.

Music Composer / Sound Designer / Audio Engineer at Le Sid Music & Arts

March 1, 2003 - Present

Proficient in mixing, editing, and arranging with DAWs (Logic Pro, Ableton, Pro Tools) and VSTs. Recorded, engineered, and produced nine solo albums and several dozen EPs for numerous international record labels, under the alias Sid Le Rock and Pan/Tone. Remixed for solo artists, and notable bands such as Depeche Mode, Violent Femmes, and Placebo. Promoted globally as a solo musician, serving as brand ambassador for Seagrams, Bitburger, Adidas, and Coca-Cola International. Composed scores for films, visual installations, advertisements, and media campaigns. Wrote grant proposals, administered the creative projects, and directed production initiatives, securing multiple grants and scholarships.