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Two-paragraph, first-person bio in a friendly tone. I am a marketing and digital strategy leader with over two decades of international experience across Europe, the Middle East and North Africa. I have built and scaled brands through omni-channel campaigns, CRM-driven growth, and data-informed decision making, including startup incubator programs and multicultural teams. I thrive on turning insights into measurable ROI, mentoring teams from boutique agencies to corporate groups, and delivering bold, practical solutions that drive business results. I enjoy shaping compelling brand narratives, improving customer experience with UX/UI insights, and guiding cross-border collaborations. My passion lies in translating complex market signals into clear strategies, coaching peers and clients to achieve ambitious goals, and continuously refining processes to optimize performance while keeping creativity at the forefront.…Two-paragraph, first-person bio in a friendly tone. I am a marketing and digital strategy leader with over two decades of international experience across Europe, the Middle East and North Africa. I have built and scaled brands through omni-channel campaigns, CRM-driven growth, and data-informed decision making, including startup incubator programs and multicultural teams. I thrive on turning insights into measurable ROI, mentoring teams from boutique agencies to corporate groups, and delivering bold, practical solutions that drive business results. I enjoy shaping compelling brand narratives, improving customer experience with UX/UI insights, and guiding cross-border collaborations. My passion lies in translating complex market signals into clear strategies, coaching peers and clients to achieve ambitious goals, and continuously refining processes to optimize performance while keeping creativity at the forefront.

Arslan Benazza

Brand Designer, Brand Strategist, Growth Marketer, +5

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Two-paragraph, first-person bio in a friendly tone. I am a marketing and digital strategy leader with over two decades of international experience across Europe, the Middle East and North Africa. I have built and scaled brands through omni-channel campaigns, CRM-driven growth, and data-informed decision making, including startup incubator programs and multicultural teams. I thrive on turning insights into measurable ROI, mentoring teams from boutique agencies to corporate groups, and delivering bold, practical solutions that drive business results. I enjoy shaping compelling brand narratives, improving customer experience with UX/UI insights, and guiding cross-border collaborations. My passion lies in translating complex market signals into clear strategies, coaching peers and clients to achieve ambitious goals, and continuously refining processes to optimize performance while keeping creativity at the forefront.…Two-paragraph, first-person bio in a friendly tone. I am a marketing and digital strategy leader with over two decades of international experience across Europe, the Middle East and North Africa. I have built and scaled brands through omni-channel campaigns, CRM-driven growth, and data-informed decision making, including startup incubator programs and multicultural teams. I thrive on turning insights into measurable ROI, mentoring teams from boutique agencies to corporate groups, and delivering bold, practical solutions that drive business results. I enjoy shaping compelling brand narratives, improving customer experience with UX/UI insights, and guiding cross-border collaborations. My passion lies in translating complex market signals into clear strategies, coaching peers and clients to achieve ambitious goals, and continuously refining processes to optimize performance while keeping creativity at the forefront.

Available to hire

Two-paragraph, first-person bio in a friendly tone. I am a marketing and digital strategy leader with over two decades of international experience across Europe, the Middle East and North Africa. I have built and scaled brands through omni-channel campaigns, CRM-driven growth, and data-informed decision making, including startup incubator programs and multicultural teams. I thrive on turning insights into measurable ROI, mentoring teams from boutique agencies to corporate groups, and delivering bold, practical solutions that drive business results.
I enjoy shaping compelling brand narratives, improving customer experience with UX/UI insights, and guiding cross-border collaborations. My passion lies in translating complex market signals into clear strategies, coaching peers and clients to achieve ambitious goals, and continuously refining processes to optimize performance while keeping creativity at the forefront.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Fluent

Arabic

Advanced

Spanish; Castilian

Fluent

Work Experience

Director Digital at Digiti40 (Algeria-France - Remote)

October 1, 2019 - Present

Mentored entrepreneurs in incubation programs to accelerate business growth. Led web and UX design for a multi-client portfolio (B2B and B2C). Executed inbound and outbound digital marketing strategies, coordinated multi-channel campaigns (SEO/SEM, email marketing, social and display advertising), and collaborated with cross-disciplinary teams to integrate digital initiatives. Analyzed client insights and market trends to optimize performance and ROI. Supervised creative and content assets, managed marketing budgets, and mentored a digital marketing team. Directed social media engagement to grow community and brand awareness.

Director General at Mais Blue Ltd (Edinburgh, Scotland)

June 1, 2018 - December 31, 2019

Optimized operating costs and profitability; created new lines of business and strengthened client loyalty. Managed a multicultural team, improved market presence, and was recognized for excellence in client retention (TripAdvisor).

Co-founder & Strategic Consultant at Light Ideas

March 1, 2014 - March 1, 2018

Co-created a 360° communications agency; secured key clients and delivered ROI within six months. Led cost reduction initiatives, onboarded and trained multidisciplinary teams, and steered digital marketing strategies across online channels.

Chief Operating Officer (COO) at EFP M Group KPI Kuwait / Argel

March 1, 2013 - March 1, 2014

Optimized costs and productivity; developed local market strategy and expanded operations to Kuwait; led a team across multiple locations and improved overall business performance.

Director Digital at Digital 4.0

October 1, 2019 - Present

Led digital transformation initiatives, mentored teams, and managed inbound/outbound marketing. Developed customer journeys across B2B/B2C, defined multi-channel marketing strategies, and oversaw SEO/SEM, email, social, and display campaigns to optimize ROI. Coordinated cross-functional, multicultural teams on global campaigns.

Director General at Maison Bleue Ltd

June 1, 2018 - December 31, 2019

Optimized operating costs and profitability; created new lines of business; built client loyalty; managed a multicultural team; achieved brand recognition and growth across markets.

Strategic Consultant and Co-founder at Light Ideas

March 1, 2014 - March 1, 2018

Co-created a 360° communications agency; trained key B2B and B2C clients; developed digital marketing strategies aligned to business goals; led multidisciplinary teams and established the startup.

Chief Operating Officer (COO) at KIPCO Group / Argel-Kuwait

March 1, 2013 - March 1, 2014

Cost optimization and productivity improvements; development of new business lines; managed ~50 people including 4 managers; implemented client service systems and process improvements.

Deputy General Manager at TBWA Worldwide (TBWA/RAAD)

March 1, 2009 - March 1, 2013

Cost and productivity optimization; development of new business lines; led a 50-person team with multiple GMs; implemented systems to improve client delivery and sales performance, with notable improvements in ROI and organizational efficiency.

Director Digital at Digi40

October 1, 2019 - Present

Led digital strategy, marketing automation and multi-channel campaigns to accelerate business growth. Directed incubation programs for entrepreneurs, crafted end-to-end marketing plans (SEO/SEM, email, social, display), and managed a multicultural, remote team. Implemented data-driven insights, defined KPIs and ROI targets, and aligned product, sales and customer experience initiatives across the organization.

Chief Operating Officer (COO) at EFPM (Grupo Kipco)

March 1, 2013 - March 1, 2014

Restructured operating costs and improved profitability; managed a large, multicultural team across Algeria and Kuwait City. Implemented a culture and governance framework, reporting systems, and process improvements that boosted efficiency and revenue. Led strategic initiatives to optimize delivery and client satisfaction.