Available to hire
Digital & Business Growth Executive with 20+ years of experience driving transformation, scaling operations, and delivering sustainable growth across Europe and Africa. I combine digital strategy, operational excellence, and people-centric leadership to improve profitability, strengthen efficiency, and expand businesses internationally.
I turn strategic vision into data-driven execution—leading turnaround and restructuring programs, accelerating lead generation and customer-centric growth, and building strong C-level and board stakeholder relationships to deliver measurable revenue and ROI outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
Arabic
Advanced
Spanish; Castilian
Fluent
Work Experience
Head of Digital & Consultant at Digi40
October 1, 2019 - PresentDesigned and executed tailored digital strategies for B2B and B2C companies, driving a 35% average increase in qualified lead generation. Identified and activated multi-platform growth levers (social, paid media, SEO), reducing marketing costs by 20% while increasing ROI by 40%. Supported 30+ clients (SMEs, mid-caps, large accounts) in digital transformation and brand repositioning. Built strategic partnerships across Europe and North Africa, opening 2 new markets.
Head of Digital & Consultant at Digi40 Action
October 1, 2019 - PresentDesigned and executed tailored digital strategies for B2B and B2C companies, achieving +35% qualified lead generation; identified and activated multi-platform growth levers (social, paid media, SEO); reduced marketing costs by 20% and achieved +40% ROI; supported 30+ clients (SMEs, mid-caps, large accounts); built strategic partnerships across Europe and North Africa, opening 2 new markets.
Director Digital at Digi40
October 1, 2019 - PresentLed digital strategy, marketing automation and multi-channel campaigns to accelerate business growth. Directed incubation programs for entrepreneurs, crafted end-to-end marketing plans (SEO/SEM, email, social, display), and managed a multicultural, remote team. Implemented data-driven insights, defined KPIs and ROI targets, and aligned product, sales and customer experience initiatives across the organization.
Director Digital at Digital 4.0
October 1, 2019 - PresentLed digital transformation initiatives, mentored teams, and managed inbound/outbound marketing. Developed customer journeys across B2B/B2C, defined multi-channel marketing strategies, and oversaw SEO/SEM, email, social, and display campaigns to optimize ROI. Coordinated cross-functional, multicultural teams on global campaigns.
Director Digital at Digiti40 (Algeria-France - Remote)
October 1, 2019 - PresentMentored entrepreneurs in incubation programs to accelerate business growth. Led web and UX design for a multi-client portfolio (B2B and B2C). Executed inbound and outbound digital marketing strategies, coordinated multi-channel campaigns (SEO/SEM, email marketing, social and display advertising), and collaborated with cross-disciplinary teams to integrate digital initiatives. Analyzed client insights and market trends to optimize performance and ROI. Supervised creative and content assets, managed marketing budgets, and mentored a digital marketing team. Directed social media engagement to grow community and brand awareness.
General Manager at Maison Bleue
June 1, 2018 - June 1, 2019Led daily strategic operations to achieve financial and operational objectives; managed and motivated a multidisciplinary team; developed and executed innovative business and marketing plans to increase brand visibility; analyzed market trends and company performance to identify growth opportunities; oversaw global management and implemented growth plan.
Director General at Maison Bleue Ltd
June 1, 2018 - December 31, 2019Optimized operating costs and profitability; created new lines of business; built client loyalty; managed a multicultural team; achieved brand recognition and growth across markets.
Director General at Mais Blue Ltd (Edinburgh, Scotland)
June 1, 2018 - December 31, 2019Optimized operating costs and profitability; created new lines of business and strengthened client loyalty. Managed a multicultural team, improved market presence, and was recognized for excellence in client retention (TripAdvisor).
Chief Operating Officer (COO) at SPA EFPM (KIPCO Investment)
March 1, 2014 - May 1, 2018Led a full company restructuring (finance, marketing, operations), returning the business to profitability within 9 months. Designed and executed a turnaround plan, achieving a 20% revenue increase. Managed strategic partnerships and daily operations. Supervised 20+ employees and optimized internal processes.
Co-Founder and Owner at Light Ideas
March 1, 2014 - May 1, 2018Founded an independent communication agency, acquiring 50+ local and international clients. Developed integrated ATL & BTL communication strategies, increasing average brand awareness by 25%. Launched award-winning multi-channel campaigns. Built and trained a team of 10 marketing, design, and digital talents.
Co-Founder & Owner at Light Ideas
March 1, 2014 - May 1, 2018Founded an independent communications agency; acquired 50+ local and international clients; developed integrated communications strategies (ATL & BTL); launched award-winning multi-channel campaigns; built a team of 10 marketing, design, and digital talents.
Strategic Consultant and Co-founder at Light Ideas
March 1, 2014 - March 1, 2018Co-created a 360° communications agency; trained key B2B and B2C clients; developed digital marketing strategies aligned to business goals; led multidisciplinary teams and established the startup.
Co-founder & Strategic Consultant at Light Ideas
March 1, 2014 - March 1, 2018Co-created a 360° communications agency; secured key clients and delivered ROI within six months. Led cost reduction initiatives, onboarded and trained multidisciplinary teams, and steered digital marketing strategies across online channels.
Chief Operating Officer (COO) at EFPM (Grupo Kipco)
March 1, 2013 - March 1, 2014Restructured operating costs and improved profitability; managed a large, multicultural team across Algeria and Kuwait City. Implemented a culture and governance framework, reporting systems, and process improvements that boosted efficiency and revenue. Led strategic initiatives to optimize delivery and client satisfaction.
Chief Operating Officer (COO) at KIPCO Group / Argel-Kuwait
March 1, 2013 - March 1, 2014Cost optimization and productivity improvements; development of new business lines; managed ~50 people including 4 managers; implemented client service systems and process improvements.
Chief Operating Officer (COO) at EFP M Group KPI Kuwait / Argel
March 1, 2013 - March 1, 2014Optimized costs and productivity; developed local market strategy and expanded operations to Kuwait; led a team across multiple locations and improved overall business performance.
Deputy General Manager at TBWA/DJAZ (member of TBWA/RAAD Worldwide)
March 1, 2009 - June 1, 2013Led commercial, marketing, and financial strategy, driving 15% annual revenue growth. Managed major agency budgets across banking, telecom, and FMCG accounts, achieving 80% client retention. Developed strategic partnerships and led major RFPs, securing national contracts. Managed multidisciplinary teams, improving internal performance and reducing delivery times by 25%.
Chief Operating Officer at SPA EFPM (KIPCO Investment) - Remote
March 1, 2009 - June 1, 2013Led a full company restructuring (finance, marketing, operations) and returned to profitability in 9 months. Designed and executed turnaround plan; managed strategic partnerships and daily operations; supervised 20+ employees and optimized internal processes.
Deputy General Manager at TBWA Worldwide (TBWA/RAAD)
March 1, 2009 - March 1, 2013Cost and productivity optimization; development of new business lines; led a 50-person team with multiple GMs; implemented systems to improve client delivery and sales performance, with notable improvements in ROI and organizational efficiency.
Client Servicing Director at TBWA/DJAZ (member of TBWA/RAAD Worldwide)
March 1, 2006 - March 1, 2009Managed and grew key accounts across telecom, FMCG, and banking, achieving 30% growth on key clients. Led strategic and creative direction for ATL & BTL campaigns, improving marketing ROI. Managed and trained a commercial and creative team of 15+ people. Contributed to winning major new business through competitive RFPs.
Deputy General Manager at TBWA/DJAZ, member of TBWA/RAAD Worldwide
March 1, 2006 - March 1, 2009Led commercial, marketing, and financial strategy; managed major agency budgets (banking, telecom, FMCG); developed strategic partnerships and led major RFPs; supervised multidisciplinary teams; improved internal performance and delivery times by 25%.
Marketing Communications Manager at ID Informatique (SAGE Representative)
January 1, 2004 - January 1, 2006Developed and executed marketing strategies to promote SAGE software solutions. Managed multichannel communication campaigns, including newsletters, social media, and events.
Global Account Manager at Global Vision
January 1, 2004 - January 1, 2006Managed a client portfolio to maximize satisfaction and loyalty; analyzed client needs and proposed tailored solutions to meet sales objectives.
Global Account Manager at Global Vision
December 1, 2003 - December 1, 2004Managed and developed a client portfolio to maximize satisfaction and loyalty. Analyzed client needs and proposed tailored solutions to meet sales objectives.
Marketing Communications Manager at ID Informatique (SAGE Representative)
December 1, 2003 - December 1, 2004Developed and executed marketing strategies to promote SAGE solutions; managed multi-channel campaigns (newsletters, social media, events).
Education
MBA at ENEB, Barcelona
January 1, 2019 - December 26, 2025Master's Degree at New Skills Academy, London
January 1, 2018 - December 26, 2025Diploma in Digital Marketing at IHEC Algiers
January 1, 2002 - December 31, 2002MBA at ENEB, Barcelona
January 1, 2019 - December 31, 2019Master's Degree in Digital Marketing at New Skills Academy, London
January 1, 2018 - December 31, 2018Diploma in Digital Marketing at IH ECA, Algiers
January 1, 2002 - December 26, 2025MBA at ENEB
January 1, 2019 - January 1, 2019Master's Degree at New Skills Academy
January 1, 2018 - January 1, 2018Diploma in Marketing Digital at IHEC Argel
January 1, 2002 - January 1, 2002Master's Degree in Economic and Business Sciences at IHEC – Institut des Hautes Études Commerciales
June 1, 1998 - September 1, 2002Digital Marketing Diploma at New Skills Academy
September 1, 2018 - August 1, 2019Baccalauréat at Lycée Pierre-Mendès-France
September 1, 1995 - June 1, 1996Qualifications
Certified Coach and Entrepreneur
January 11, 2030 - December 26, 2025Coach certificado y emprendedor
January 11, 2030 - March 6, 2026Master's Degree in Economic and Business Sciences
June 1, 1998 - September 1, 2002Digital Marketing Diploma
September 1, 2018 - August 1, 2019Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Telecommunications, Financial Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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