Designed RTW collections including Evening Wear, Occasion Wear, Western & Ethnic. Created detailed illustrations, managed daily production, ensuring quality and timely delivery. Styled looks for presentations and curated bridal, ethnic, kid's, and party wear collections with strong styling elements and commercial appeal. Collaborated with marketing, production, and social media teams to execute cohesive brand campaigns. Delivered omnichannel collections and coordinated with suppliers for fabric and trims, leading to successful launches and top retailer approvals.

Fashion Designer & Stylist at Freelance

January 1, 2014 - January 1, 2019

Designed ethnic, western, and party wear collections; created and curated looks for presentations; developed bridal, ethnic, kids & teen wear collections; led trend-forward kids and teen collections for local markets and for LFS; coordinated with master stylists and karigars for precise execution; delivered high-quality designs for market-ready launches.

Fashion Designer RTW at Sujatra Fashion

January 1, 2022 - January 1, 2023

Led end-to-end development of Ready-to-Wear (RTW) collections, designing a 30-piece Indian and Indo-Western women’s wear collection per project for Sujatra Fashion. End-to-end print development using heritage techniques such as Indigo, Ajrak, Madhubani, Ikat, and Jamdani natural cotton fabrics. Led print concept development, motif selection, scale planning, and strategic print placement across yokes, panels, borders, and sleeves. Developed everyday and office-wear kurtas with strong commercial viability. Delivered collections that achieved strong sell-through post-launch and generated multiple bestsellers. Coordinated with production to ensure fabric suitability, quality execution, and timely delivery. Presented collections to top retailers with direct approvals and no revisions. Created lookbooks and visuals for brand storytelling; supported Shopify launch sheets and cross-functional coordination for seamless product uploads.

Freelance Fashion Designer & Stylist

January 1, 2014 - January 1, 2019

Designed and developed ethnic, western, and party-wear collections with strong styling elements and commercial appeal. Created detailed illustrations, managed daily production, and ensured quality. Researched fabrics and prints; sourced from certified vendors and maintained supplier communications. Created curated looks for presentations, collaborated with marketing, production, and social media teams for cohesive brand execution. Developed everyday and event ensembles and presented collections to top retailers and online platforms.