Nitish Chouhan

Owned full-funnel Google Ads acquisition strategy across Search, Shopping, Performance Max, and remarketing campaigns. Built and optimized campaign structures focused on ROAS and CPA reduction, developed testing frameworks for keywords/creatives/audiences/bidding and landing pages, and leveraged GA4, GTM, and Looker Studio to analyze post-click performance and improve conversion rates. Used AI tools (ChatGPT, Gemini and others) for keyword research, ad copy generation, search intent analysis, and campaign optimization. Provided monthly reporting and growth recommendations and supported client onboarding and communication for B2B and B2C markets across US, UK, and APAC. Also delivered SEO and AI search improvements (AIO/AEO/GEO), aiming for featured snippets and visibility gains.

Managed 20+ ad accounts with monthly PPC spend exceeding $15,000 across Google Ads, Facebook (Meta) Ads, and LinkedIn Ads. Executed compliant, high-performing campaigns for crypto-based products and services, navigating strict advertising policies. Analyzed CPC, CTR, CPA, and conversion data to optimize campaigns and reduce CPA by up to 40%.

Managed a portfolio of 20+ client accounts across SEO, PPC, social media, and lead generation campaigns as a strategic point of contact. Conducted monthly client strategy calls, performance reviews, and campaign planning sessions focused on ROI and KPIs. Improved organic sessions for a B2B services client from 8,000 to 24,000+/month using integrated SEO and AEO, reducing paid dependency by 28%. Reduced client acquisition costs by up to 40% through audience segmentation, creative A/B testing, and smart bidding automation. Identified cross-sell opportunities across PPC/SEO/CRO/social and helped expand campaign scope.