Digital Marketing & AI Growth Specialist (Independent Consultant) at Self-Employed / Independent Consultant

Owned full-funnel Google Ads acquisition strategy across Search, Shopping, Performance Max, and remarketing campaigns. Built and optimized campaign structures focused on ROAS and CPA reduction, developed testing frameworks for keywords/creatives/audiences/bidding and landing pages, and leveraged GA4, GTM, and Looker Studio to analyze post-click performance and improve conversion rates. Used AI tools (ChatGPT, Gemini and others) for keyword research, ad copy generation, search intent analysis, and campaign optimization. Provided monthly reporting and growth recommendations and supported client onboarding and communication for B2B and B2C markets across US, UK, and APAC. Also delivered SEO and AI search improvements (AIO/AEO/GEO), aiming for featured snippets and visibility gains.

Digital Marketing Manager at Independent / Freelance

Managed 20+ ad accounts with monthly PPC spend exceeding $15,000 across Google Ads, Facebook (Meta) Ads, and LinkedIn Ads. Executed compliant, high-performing campaigns for crypto-based products and services, navigating strict advertising policies. Analyzed CPC, CTR, CPA, and conversion data to optimize campaigns and reduce CPA by up to 40%.

Digital Marketing Manager at ProCore Digital Group

Managed a portfolio of 20+ client accounts across SEO, PPC, social media, and lead generation campaigns as a strategic point of contact. Conducted monthly client strategy calls, performance reviews, and campaign planning sessions focused on ROI and KPIs. Improved organic sessions for a B2B services client from 8,000 to 24,000+/month using integrated SEO and AEO, reducing paid dependency by 28%. Reduced client acquisition costs by up to 40% through audience segmentation, creative A/B testing, and smart bidding automation. Identified cross-sell opportunities across PPC/SEO/CRO/social and helped expand campaign scope.

Freelance Digital Marketing Consultant at Self-employed / Freelance

Google Ads and Meta Ads campaigns across multiple industries; consistently achieving 3x–5x ROAS through data-driven optimization. Built and optimized advanced PPC funnels, including keyword targeting, audience segmentation, remarketing, and A/B testing of ad creatives. Managed end-to-end SEM execution.

Digital Marketing Specialist at Apxn Property

Generated 500+ qualified real estate leads per month through hyper-local PPC and contributed to sales pipeline and monthly revenue targets. Reduced cost per lead by 30% by restructuring keyword groups, tightening ad-to-landing message match, and cutting non-converting search terms. Increased conversion rates by 25%+ using retargeting funnel optimization, landing page redesign, and schema markup implementation. Implemented GA4 conversion tracking from scratch enabling data-driven budget reallocation and structured performance reporting for leadership.