Available to hire
I’m Fatima Hammouqah, MBA, a Belgium-based marketing and business leader dedicated to turning growth into measurable outcomes. I blend go-to-market discipline, digital transformation, and customer experience excellence to drive value for banks, telcos, and tech-enabled enterprises across local and international markets. I love building high-performing agile teams, launching industry-focused campaigns, and optimizing conversion funnels to boost revenue.
I connect strategy with hands-on execution, translating complex technology into clear commercial value. My work spans brand positioning, onboarding journeys, data-driven activation, and cross-functional program leadership. I thrive in dynamic environments, bridging marketing, product, and analytics to deliver compliant, customer-centric experiences that fuel profitable growth while elevating brand visibility.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Dutch
Intermediate
Arabic
Fluent
French
Beginner
Work Experience
Senior Go-to-Market / Segment Manager SME & LEs at Telenet Business
May 1, 2023 - February 1, 2025Led design and execution of go-to-market strategy for solutions-awareness across key sub-segments; defined value propositions, tactical market entries, and acquisition targeting. Leveraged data-driven insights and market research to sharpen LE & SME segmentation and solution adoption. Built a phased prioritization framework to maximize impact within resource constraints. Represented Marketing at the CX board and led a cross-functional core team to drive onboarding improvements and a website revamp for better solution awareness and engagement.
Business Product Owner (Specialist Customer Journey Expert) at ING Bank
September 1, 2018 - January 1, 2023Spearheaded ING+ deals and Money Management initiatives; led cross-border teams of marketers, data experts and product leads. Implemented data-driven retargeting and merchant onboarding dashboards; defined open banking / PSD2 use cases and maintained compliance. Owned the business roadmap and P&L for beyond-banking initiatives and guided CX-aligned product journeys.
Business Development & Marketing Director at Avia -GIS
September 1, 2016 - September 1, 2018Led international marketing and growth, secured EU funding (€1.5M Horizon 2020), built KPI-driven performance culture, and guided product management and CX to drive adoption and retention. Drove digital & social media strategy and built industry partnerships to expand market presence.
Business Consultant – Big Data Analytics at Maiton Group
February 1, 2016 - July 1, 2016Generated feasible business applications from real estate big data analytics; supported startup Pro-Alliance with product design, customer journeys, and coordinated communications between business and product teams. Managed stakeholders and project delivery.
Product Designer – Direct Channels & E-Commerce at KBC Bank
February 1, 2014 - December 1, 2015Part of k2020 digital transformation; defined vision, strategy and roadmaps for direct channels and e-commerce. Established omni-channel customer journeys, conducted market research and testing of MVPs, and collaborated with cross-functional teams to develop a solution-oriented portfolio.
Business Integration Manager – Big Data Analytics at KBC Bank
February 1, 2014 - December 1, 2015Promoted Big Data Analytics capabilities; led Kanban/SCRUM adoption to boost processes; drove omni-channel and digital channel improvements; owned end-to-end testing and cross-functional collaboration. Built knowledge base to influence decision-making and prioritized initiatives by business value.
Regional Business Development Manager – MEA at Halcom d.d. (Slovenia) & Halcom MEA
October 1, 2011 - September 1, 2013Directed MEA market operations; deployed regional strategies, built a footprint with MNOs and banks, and maintained relationships with regulators. Managed full P&L and aligned initiatives with executive objectives.
Partner Consultant at Lynxjo Consultancy
January 1, 2011 - December 31, 2011Advised clients on market strategies and business development across Jordan, Europe and MENA regions.
Market Researcher at Applitek
January 1, 2011 - December 31, 2011Conducted GCC and MENA market research to identify opportunities and inform strategy.
Consultant at Telenet
January 1, 2010 - December 31, 2010Advised on digital channels and go-to-market activities as a project consultant.
Consultant at Atlantic Whale Foundation
January 1, 2010 - December 31, 2010Provided consulting support on strategy and program development.
Business Development Manager at CDC
January 1, 2007 - December 31, 2009Built and expanded business development initiatives and partnerships.
Co-founder at Linart for Handmade Gifts
January 1, 2007 - December 31, 2009Co-founded and led a handmade gifts venture, overseeing product development and operations.
Project Manager & Senior Presales Engineer at CDC
January 1, 2005 - December 31, 2007Managed cross-functional project delivery, requirements gathering, and presales activities.
Network Engineer at Orange
January 1, 2004 - December 31, 2004Maintained and supported network infrastructure and services.
Education
Master of Business Administration at Vlerick Leuven Gent Management School
January 11, 2030 - December 26, 2025Master of Science in Electronic Engineering at Princess Sumaya University for Technology
January 11, 2030 - December 26, 2025Women’s Leadership Program at Oxford University
January 11, 2030 - December 26, 2025Qualifications
Fundamentals of AI
January 11, 2030 - December 26, 2025CX Master class
January 11, 2030 - December 26, 2025Customer Centric Selling (CCS)
January 11, 2030 - December 26, 2025Ideation Techniques
January 11, 2030 - December 26, 2025Designing Customer Journeys
January 11, 2030 - December 26, 2025Scrum Master
January 11, 2030 - December 26, 2025Leadership and Change Management
January 11, 2030 - December 26, 2025Industry Experience
Financial Services, Telecommunications, Software & Internet, Real Estate & Construction, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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