Gustavo Rios

Marketing Analyst II at Associação Mineira de Reabilitação

Planned and executed social media strategies aligned with brand positioning and communication goals. Led audiovisual production projects, including scripts, institutional videos, and promotional materials. Developed landing pages and structured integrated communication plans for campaigns and events. Created and edited professional photo and video content for digital and institutional channels. Managed internal and external campaigns, monitored performance and optimized results. Coordinated corporate and institutional events. Designed branding materials and maintained visual identity across channels. Wrote advertising copy and optimized content for SEO. Managed CRM activities, reported campaign and engagement performance. Supervised interns and supported skill development and workflow organization. Applied Design Thinking methodologies to generate innovative communication solutions.

Marketing Specialist at Freelance

Designed and executed social media strategies aligned with brand positioning and communication goals. Led audiovisual production projects including scripts and institutional videos. Developed landing pages and integrated communication plans. Created and edited professional photo and video content for digital and institutional channels. Managed internal and external campaigns, monitored performance and optimized results. Coordinated corporate and institutional events. Designed branding materials and maintained visual identity across channels. Wrote advertising copy and optimized content for SEO. Managed CRM activities, reporting campaign and engagement performance. Supervised interns and supported skill development and workflow organization. Applied Design Thinking to generate innovative communication solutions.

Graphic Designer at Lancopy LTDA

Created print and digital materials including brochures, flyers, banners, packaging and promotional items. Prepared production-ready files ensuring correct bleed, margins and resolution. Designed layouts aligned with brand identity and marketing objectives. Edited images to ensure high-quality output. Worked closely with clients to meet deadlines and quality expectations. Conducted professional photography sessions for corporate, branding and event projects. Produced and edited institutional, promotional and digital marketing videos for multiple clients. Created custom digital illustrations and visual assets for clients across industries. Collaborated directly with clients to understand business needs and deliver tailored solutions.