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Hi, I’m Rita Kovacs, a CRM and Marketing Automation Specialist with over 15 years of experience turning data into actionable marketing strategies across telecommunications, consumer electronics, FMCG, and financial services. I help organizations optimize onboarding, engagement, retention and lifecycle programs using Bloomreach, Exponea, SQL, and diverse marketing automation platforms to drive measurable results. My approach blends data-driven segmentation with creative campaign execution to boost conversion, revenue, and customer lifetime value. I enjoy collaborating with data scientists and marketing teams to elevate lead scoring, predictive targeting, and cross-functional analytics. I’m passionate about scalable processes, hands-on experimentation, and delivering ROI through well-orchestrated campaigns and lifecycle improvements.…Hi, I’m Rita Kovacs, a CRM and Marketing Automation Specialist with over 15 years of experience turning data into actionable marketing strategies across telecommunications, consumer electronics, FMCG, and financial services. I help organizations optimize onboarding, engagement, retention and lifecycle programs using Bloomreach, Exponea, SQL, and diverse marketing automation platforms to drive measurable results. My approach blends data-driven segmentation with creative campaign execution to boost conversion, revenue, and customer lifetime value. I enjoy collaborating with data scientists and marketing teams to elevate lead scoring, predictive targeting, and cross-functional analytics. I’m passionate about scalable processes, hands-on experimentation, and delivering ROI through well-orchestrated campaigns and lifecycle improvements.

Rita Kovacs

Marketing Strategist, Growth Marketer, Product Marketer, +7

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Hi, I’m Rita Kovacs, a CRM and Marketing Automation Specialist with over 15 years of experience turning data into actionable marketing strategies across telecommunications, consumer electronics, FMCG, and financial services. I help organizations optimize onboarding, engagement, retention and lifecycle programs using Bloomreach, Exponea, SQL, and diverse marketing automation platforms to drive measurable results. My approach blends data-driven segmentation with creative campaign execution to boost conversion, revenue, and customer lifetime value. I enjoy collaborating with data scientists and marketing teams to elevate lead scoring, predictive targeting, and cross-functional analytics. I’m passionate about scalable processes, hands-on experimentation, and delivering ROI through well-orchestrated campaigns and lifecycle improvements.…Hi, I’m Rita Kovacs, a CRM and Marketing Automation Specialist with over 15 years of experience turning data into actionable marketing strategies across telecommunications, consumer electronics, FMCG, and financial services. I help organizations optimize onboarding, engagement, retention and lifecycle programs using Bloomreach, Exponea, SQL, and diverse marketing automation platforms to drive measurable results. My approach blends data-driven segmentation with creative campaign execution to boost conversion, revenue, and customer lifetime value. I enjoy collaborating with data scientists and marketing teams to elevate lead scoring, predictive targeting, and cross-functional analytics. I’m passionate about scalable processes, hands-on experimentation, and delivering ROI through well-orchestrated campaigns and lifecycle improvements.

Available to hire

Hi, I’m Rita Kovacs, a CRM and Marketing Automation Specialist with over 15 years of experience turning data into actionable marketing strategies across telecommunications, consumer electronics, FMCG, and financial services. I help organizations optimize onboarding, engagement, retention and lifecycle programs using Bloomreach, Exponea, SQL, and diverse marketing automation platforms to drive measurable results. My approach blends data-driven segmentation with creative campaign execution to boost conversion, revenue, and customer lifetime value.

I enjoy collaborating with data scientists and marketing teams to elevate lead scoring, predictive targeting, and cross-functional analytics. I’m passionate about scalable processes, hands-on experimentation, and delivering ROI through well-orchestrated campaigns and lifecycle improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

German

Intermediate

Italian

Fluent

Work Experience

Campaign Manager at Yettel Hungary

January 1, 2022 - January 1, 2024

Tech-savvy professional responsible for optimizing and maintaining the Customer Relationship Management system to streamline client onboarding and strengthen customer retention. Improves business operations by enhancing customer relations and support in sales and marketing strategies. Delivers insights, predictions, and recommendations within Bloomreach/Exponea, enabling data-driven and customer-focused decisions.

Campaign Supervisor at Samsung Electronics Ltd.

January 1, 2020 - January 1, 2022

Oversees end-to-end planning, execution, and optimization of marketing campaigns for the Consumer Electronics division, with a focus on TV and Home Appliances. Manages strategy development, budgeting, implementation, performance tracking, and post-campaign evaluation; ensures alignment with corporate objectives and cross-channel integration.

Brand Manager at Beiersdorf Hungary Ltd.

January 1, 2018 - January 1, 2020

Developed strategies and managed ATL and BTL marketing campaigns to ensure products meet customer expectations and build brand credibility. Analyzed campaign success, supervised agencies, organized press events such as product launches, and ensured brand consistency across channels.

Marketing Specialist at BEN U Pharmaceutical Ltd.

January 1, 2016 - January 1, 2018

Coordinated design and production of monthly promotional materials and in-store visuals; maintained professional communications with pharmaceutical manufacturers to align on product campaigns and promotions; managed end-to-end projects from concept to rollout, ensuring brand consistency and compliance with corporate guidelines.

CRVM Campaign Manager at Yettel Hungary

January 1, 2022 - January 1, 2024

Managed CRM campaigns targeting 1M+ telecom customers; improved engagement and retention strategies through data-driven segmentation; worked with Bloomreach/Exponea marketing automation platform for campaign setup and optimization; collaborated with data scientists to improve lead scoring models and predictive targeting; participated in big-data modelling projects supporting marketing and sales performance.

Customer Journey Operation Manager at K&H Bank Ltd.

January 1, 2022 - January 1, 2022

Managed CRM campaigns and lifecycle communication for a large banking customer base; optimized onboarding and retention processes through data-driven segmentation; worked with Bloomreach/Exponea marketing automation platform for campaign setup and optimization; collaborated with data scientists to improve lead scoring and predictive targeting.

CE Campaign Supervisor at Samsung Electronics Ltd.

January 1, 2020 - January 1, 2022

Overall responsibility for planning, executing, and optimizing end-to-end campaigns; coordinated campaign planning, budgeting, and performance evaluation; ensured alignment of marketing campaigns with corporate and regional marketing; monitored campaign results and optimized marketing performance.

Marketing Specialist at BENU Pharmaceutical Ltd.

January 1, 2016 - January 1, 2018

Coordinated nationwide retail marketing promotions and in-store communication; managed relationships with pharmaceutical manufacturers for campaign alignment; supervised promotional materials production and ensured brand consistency.

CRM Campaign Manager at Yettel Hungary (Telecommunications)

January 1, 2022 - January 1, 2024

Managed CRM campaigns targeting 1M+ telecom customers, improving engagement and supporting retention through data-driven segmentation. Optimized onboarding and retention processes; collaborated with data scientists to improve lead scoring models and predictive targeting. Worked with Bloomreach/Exponea marketing automation platforms for campaign setup and optimization; contributed to big-data modeling projects to enhance marketing and sales performance.

CRM Campaign Manager at K&H Bank Ltd.

January 1, 2022 - January 1, 2022

Managed CRM campaigns and lifecycle communications for a large telecom customer base; optimized onboarding and retention processes through data-driven segmentation; worked with Bloomreach/Exponea marketing automation platform for campaign setup and optimization; collaborated with data scientists to improve lead scoring models and predictive targeting.