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I am a strategic, insight-driven lifecycle marketer with 8+ years of experience designing and executing customer-centric journeys across onboarding, nurturing, retention, and re-engagement. I translate complex products and business goals into clear, human messaging that fuels activation, adoption, and long-term engagement. I excel at building programs from the ground up, collaborating cross-functionally, and using data, experimentation, and automation to continuously improve the customer experience across channels. I partner with product, design, and analytics to shape messaging and drive growth, with a focus on cross-channel storytelling, SEO, and scalable communications that support both B2B and B2C audiences.…I am a strategic, insight-driven lifecycle marketer with 8+ years of experience designing and executing customer-centric journeys across onboarding, nurturing, retention, and re-engagement. I translate complex products and business goals into clear, human messaging that fuels activation, adoption, and long-term engagement. I excel at building programs from the ground up, collaborating cross-functionally, and using data, experimentation, and automation to continuously improve the customer experience across channels. I partner with product, design, and analytics to shape messaging and drive growth, with a focus on cross-channel storytelling, SEO, and scalable communications that support both B2B and B2C audiences.

Margot Magnan

Marketing Strategist, Brand Strategist, Content Creator, +2

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I am a strategic, insight-driven lifecycle marketer with 8+ years of experience designing and executing customer-centric journeys across onboarding, nurturing, retention, and re-engagement. I translate complex products and business goals into clear, human messaging that fuels activation, adoption, and long-term engagement. I excel at building programs from the ground up, collaborating cross-functionally, and using data, experimentation, and automation to continuously improve the customer experience across channels. I partner with product, design, and analytics to shape messaging and drive growth, with a focus on cross-channel storytelling, SEO, and scalable communications that support both B2B and B2C audiences.…I am a strategic, insight-driven lifecycle marketer with 8+ years of experience designing and executing customer-centric journeys across onboarding, nurturing, retention, and re-engagement. I translate complex products and business goals into clear, human messaging that fuels activation, adoption, and long-term engagement. I excel at building programs from the ground up, collaborating cross-functionally, and using data, experimentation, and automation to continuously improve the customer experience across channels. I partner with product, design, and analytics to shape messaging and drive growth, with a focus on cross-channel storytelling, SEO, and scalable communications that support both B2B and B2C audiences.

Available to hire

I am a strategic, insight-driven lifecycle marketer with 8+ years of experience designing and executing customer-centric journeys across onboarding, nurturing, retention, and re-engagement. I translate complex products and business goals into clear, human messaging that fuels activation, adoption, and long-term engagement.

I excel at building programs from the ground up, collaborating cross-functionally, and using data, experimentation, and automation to continuously improve the customer experience across channels. I partner with product, design, and analytics to shape messaging and drive growth, with a focus on cross-channel storytelling, SEO, and scalable communications that support both B2B and B2C audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Work Experience

Director of Strategy at Payner Media

June 1, 2025 - Present

Strategic lead delivering cohesive, on-brand messaging across multiple touchpoints and channels. Drove client onboarding, discovery, and strategic direction from day one; developed lifecycle marketing and go-to-market strategies based on client insights; managed hands-on lifecycle initiatives and coordinated cross-functional teams to improve activation, engagement, and growth across email and CRM workflows; leveraged performance insights and testing to refine strategies post-launch and optimize overall customer experience.

Communications Lead at Verb Communications

August 1, 2024 - Present

Led content strategy and storytelling for large-scale public infrastructure and government initiatives, aligning communications with business goals and public engagement objectives.

Media Relations Manager at Publish Partners

August 1, 2023 - August 1, 2024

Managed media relations for 15+ active clients across real estate, design, and consumer sectors. Built and maintained international media contact networks, negotiated media buys, and secured coverage in national outlets and industry publications. Oversaw campaign reporting and translated analytics into insights to improve performance, visibility, and ROI. Directed a team of writers and designers to ensure brand consistency across digital, print, and event channels. Directed integrated communications and PR campaigns for B2B and B2C clients, positioning brands as industry thought leaders. Oversaw content reporting and SEO analytics, translating data into strategic refinements to improve engagement and discoverability.

Communications Associate at Publish Partners

August 1, 2022 - August 1, 2023

Supported content creation from strategy to publication, producing SEO-optimized blogs, newsletters, and features that boosted traffic and conversion rates. Coordinated cross-department efforts to ensure consistent storytelling. Conducted interviews and wrote long-form articles that humanized technical and corporate subjects for broad audiences. Measured content performance using insights to guide continuous improvement and audience growth. Contributed as a published writer for MLA Canada and a guest contributor for Dwell Magazine Online.