I’m Tal Moravkin, a seasoned creative leader with 16+ years in marketing, branding, and product-driven design for startups and high-tech companies. I help teams build and scale brands and campaigns across all channels, blending strategic thinking with hands-on design leadership to deliver measurable results. As founder and CEO of Add to Favorites, I connect global talent with bold brands, offering tailor-made creative solutions and end-to-end campaigns. I’ve collaborated with Fiverr, Nike, Google, Facebook, TikTok, Gett, Ironsource, Forter, and more, always focusing on performance, localization, and a holistic 360 funnel while driving growth and brand equity.…

Tal Moravkin

I’m Tal Moravkin, a seasoned creative leader with 16+ years in marketing, branding, and product-driven design for startups and high-tech companies. I help teams build and scale brands and campaigns across all channels, blending strategic thinking with hands-on design leadership to deliver measurable results. As founder and CEO of Add to Favorites, I connect global talent with bold brands, offering tailor-made creative solutions and end-to-end campaigns. I’ve collaborated with Fiverr, Nike, Google, Facebook, TikTok, Gett, Ironsource, Forter, and more, always focusing on performance, localization, and a holistic 360 funnel while driving growth and brand equity.…

Available to hire

I’m Tal Moravkin, a seasoned creative leader with 16+ years in marketing, branding, and product-driven design for startups and high-tech companies. I help teams build and scale brands and campaigns across all channels, blending strategic thinking with hands-on design leadership to deliver measurable results.

As founder and CEO of Add to Favorites, I connect global talent with bold brands, offering tailor-made creative solutions and end-to-end campaigns. I’ve collaborated with Fiverr, Nike, Google, Facebook, TikTok, Gett, Ironsource, Forter, and more, always focusing on performance, localization, and a holistic 360 funnel while driving growth and brand equity.

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Skills

Experience Level

Language

Hebrew (modern)
Fluent
English
Advanced

Work Experience

Founder and CEO / Creative Director / Art Director / Brand Consultant at Add to Favorites
January 1, 2022 - Present
Founder and CEO of Add to Favorites (A2F), offering tailored creative and design services for startups and high-tech companies with a global talent network. Lead strategy, creative direction, and brand consulting; oversee holistic product-driven marketing, CRM localization, and A/B testing methodologies; maximize campaign performance and funnel efficiency across platforms.
Founder and CEO at Add to Favorites (A2F)
January 1, 2022 - Present
Founder and Creative/Design Director leading a new on-demand Creative and Design service for startups and high-tech companies with a global talent network. Build and manage creative projects, drive product-driven performance, and maximize campaigns across platforms. Collaborate with brands such as Fiverr, McCann, Nike, HBO, Google, Facebook, TikTok, Gett, IronSource, and Forter.
Creative & Design Director at Fiverr
January 1, 2019 - January 1, 2022
Managed the global Creative & Design team (15+ members), built the marketing and creative roadmap, and contributed to Fiverr's rebranding by creating brand guidelines and assets across CRM, performance campaigns, and brand campaigns across FB, YT, TikTok, and other media.
Creative Director at StartApp (start.io)
January 1, 2014 - January 1, 2019
Led the company’s digital creative work and branding; defined the brand language, UI/UX, and other marketing assets and products, including ads templates, 360/VR ad placements, VR projects, StartApp Portals and website, our mini apps platform, data visualization, and more.
Creative & Brand VP at emaze.com
January 1, 2013 - January 1, 2014
Built the visual and brand language of the platform, established the design studio, and led product development. Managed web campaigns and contributed to 50% client growth monthly.
VP of Digital and Creative Brands Building at OPEN
January 1, 2012 - January 1, 2013
Established the creative and digital advertising department; led client construction of campaigns and helped win major tenders, recruiting new clients.
VP, Digital and Creative Brands Building at OPEN
January 1, 2012 - January 1, 2013
Established the company’s creative and digital advertising department; led the construction of client work and helped win major tenders attracting new clients including Perfecto, Naaman, Shilav, and more.
Creative Director at McCann Erickson
January 1, 2009 - January 1, 2012
Managed a team delivering campaigns for clients such as YES, Tnuva, Opticana, The Israel Electric Corp., Samsung, Nike, and more; contributed to awards and campaigns recognized in Israel and abroad.
Creative Director at Zarmon-Goldman DDB
January 1, 2006 - January 1, 2009
Led creative teams for a diverse client roster including AIG, FOX, Citroën, Delta, Domino’s Pizza, Pfizer, and more; achieved multiple awards including Super-ball, Webby Awards, and Cannes Lion nominations.

Education

Scriptwriting course at Performing Arts Center
January 1, 2011 - December 28, 2025
Bachelor of Education (B.E.D.) at Department of Visual Communication, Academy of Design and Teacher Training - WIZO Haifa
January 1, 2001 - December 31, 2005
Designer Certificate in Visual Communication at Academy of Design and Teacher Training - WIZO Haifa
January 11, 2030 - December 28, 2025
Scriptwriting course at Performing Arts Center
January 1, 2011 - December 28, 2025
Bachelor of Education (B.Ed) and Designer Certificate at Department of Visual Communication, Academy of Design and Teacher Training - WIZO Haifa
January 1, 2001 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Other

Skills

Experience Level