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Hi there! I’m Haleema, a performance marketing professional who recently graduated with a Distinction in MSc Digital Marketing from the University of Salford. I have a proven track record in optimizing Meta, Google, and LinkedIn ads to boost ROI, reduce CPA, and scale lead generation for B2B and e-commerce brands. I’m currently seeking opportunities in Performance Marketing and have the right to work in the UK.…Hi there! I’m Haleema, a performance marketing professional who recently graduated with a Distinction in MSc Digital Marketing from the University of Salford. I have a proven track record in optimizing Meta, Google, and LinkedIn ads to boost ROI, reduce CPA, and scale lead generation for B2B and e-commerce brands. I’m currently seeking opportunities in Performance Marketing and have the right to work in the UK.

Haleema Mohamed Yasin

Performance Marketer, Digital Marketer, Marketing Strategist, +2

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Hi there! I’m Haleema, a performance marketing professional who recently graduated with a Distinction in MSc Digital Marketing from the University of Salford. I have a proven track record in optimizing Meta, Google, and LinkedIn ads to boost ROI, reduce CPA, and scale lead generation for B2B and e-commerce brands. I’m currently seeking opportunities in Performance Marketing and have the right to work in the UK.…Hi there! I’m Haleema, a performance marketing professional who recently graduated with a Distinction in MSc Digital Marketing from the University of Salford. I have a proven track record in optimizing Meta, Google, and LinkedIn ads to boost ROI, reduce CPA, and scale lead generation for B2B and e-commerce brands. I’m currently seeking opportunities in Performance Marketing and have the right to work in the UK.

Available to hire

Hi there! I’m Haleema, a performance marketing professional who recently graduated with a Distinction in MSc Digital Marketing from the University of Salford. I have a proven track record in optimizing Meta, Google, and LinkedIn ads to boost ROI, reduce CPA, and scale lead generation for B2B and e-commerce brands.

I’m currently seeking opportunities in Performance Marketing and have the right to work in the UK.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Pricing Coordinator at Sports Direct

July 1, 2023 - Present

Maintain and update product pricing, preventing errors and improving reporting accuracy. Coordinate price checks for product launches and promotions, ensuring timeliness. Support process improvements, reducing relabelling delays by 20% and improving workflow.

Performance Marketing Specialist at Digital Marketing 360 (formerly Search Partner)

September 1, 2020 - December 31, 2022

Improved Meta Ads campaign ROI, optimising ad copy and audience segmentation. Managed Google Ads, reducing cost per acquisition by 15%. Collaborated on client strategies, enhancing campaign performance and retention. Generated 144 B2B leads through LinkedIn & Twitter Ads, improving engagement by 27% and lowering CPL by 18%.

Social Media Content Assistant at Freelance

January 1, 2019 - September 30, 2020

Increased Facebook and Instagram reach by 50% through tailored content calendars. Drove audience growth by 25% with trend analysis and strategic content. Collaborated with influencers, aligning content with brand goals.

Digital Marketing Apprentice at Digital Marketing 360 (formerly Search Partner)

January 1, 2017 - May 31, 2018

Boosted PPC ad CTR to 3.2% through optimisation. Reduced website bounce rate by 12% with targeted SEO improvements. Analysed trends and planned content to grow audiences by 25%.