Hi, I’m Mihir Chhabra, a results-driven Digital Marketing Analyst based in Gurugram, India. I specialize in planning and executing data-backed campaigns across Meta, Google, and YouTube, driving 25%+ business growth through strategic thinking, rigorous measurement, and ROI-focused optimization. With hands-on experience managing INR 25–30 crore campaigns, building automated dashboards in Looker Studio, and leading end-to-end branding initiatives, I blend entrepreneurial thinking with corporate marketing to deliver measurable outcomes for clients and stakeholders. I enjoy collaborating with cross-functional teams and mentoring colleagues to improve campaign performance, reporting efficiency, and data-driven decision making.

Mihir Chhabra

Hi, I’m Mihir Chhabra, a results-driven Digital Marketing Analyst based in Gurugram, India. I specialize in planning and executing data-backed campaigns across Meta, Google, and YouTube, driving 25%+ business growth through strategic thinking, rigorous measurement, and ROI-focused optimization. With hands-on experience managing INR 25–30 crore campaigns, building automated dashboards in Looker Studio, and leading end-to-end branding initiatives, I blend entrepreneurial thinking with corporate marketing to deliver measurable outcomes for clients and stakeholders. I enjoy collaborating with cross-functional teams and mentoring colleagues to improve campaign performance, reporting efficiency, and data-driven decision making.

Available to hire

Hi, I’m Mihir Chhabra, a results-driven Digital Marketing Analyst based in Gurugram, India. I specialize in planning and executing data-backed campaigns across Meta, Google, and YouTube, driving 25%+ business growth through strategic thinking, rigorous measurement, and ROI-focused optimization.

With hands-on experience managing INR 25–30 crore campaigns, building automated dashboards in Looker Studio, and leading end-to-end branding initiatives, I blend entrepreneurial thinking with corporate marketing to deliver measurable outcomes for clients and stakeholders. I enjoy collaborating with cross-functional teams and mentoring colleagues to improve campaign performance, reporting efficiency, and data-driven decision making.

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Language

English
Advanced

Work Experience

Analyst at Performics - Publicis Groupe (Gurugram)
September 20, 2024 - Present
Managed INR 25–30 crore digital campaigns for Aashirvaad, improving performance through data-driven strategies. Delivered award-winning Facebook campaigns with monthly spends of INR 2–3 crore, achieving strong ROI outcomes. Conducted in-depth analysis of Facebook and Google Ads to identify optimization opportunities and maximize ROI. Created detailed Excel-based performance reports and dashboards to drive actionable insights for clients. Built comprehensive Looker Studio dashboards, transitioning all reporting to a centralized and automated system for faster, more accurate analysis. Handled the brand end-to-end, managing campaign planning, execution, optimization, and reporting independently. Implemented new experimentation frameworks (creative, audience & bidding tests) that led to a measurable increase in ROAS and overall campaign efficiency. Presented strategic recommendations aligned with business goals to clients, influencing decision-making and campaign direction. Led end-to-
Business Manager at Mihir Traders
February 1, 2022 - September 1, 2024
Increased annual revenue by 25% through strategic business and marketing plans. Transitioned from retail to wholesale, growing market share by 40%. Expanded customer base by 35% across new geographic regions. Negotiated supplier contracts, cutting procurement costs by 15%. Strengthened financial health with optimized cash flow strategies.

Education

Undergraduate at University Of Delhi
January 1, 2018 - December 31, 2021
Digital Marketing Management at Kraftshala
January 1, 2024 - December 31, 2025

Qualifications

Meta Certified Media Buying Professional
January 11, 2030 - December 28, 2025
INDUSTRYCreds Certification
January 11, 2030 - December 28, 2025
Kraftshala Digital Marketing Management
January 1, 2024 - December 31, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services